In Joe’s first Herding Cats presentation he spoke about how to use Social Media to drive visitors to your event but also how to deliver the event back into the social environment, in next instalment he goes into more depth around social awareness and listening … read on.
A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation Joe discusses how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you can gain from Social Media listening through structuring a wealth of unstructured data. He will also high-light some of the new social platforms that have come to market and how best to take advantage of them.
9. LISTENING WORKFLOW
Start
Middle
Keywords
End
Look
for
Trends
or
common
conversa0ons
Finding your community
Building Personas
Find influencers
Discover Triggers
Pain Points
Successful content
Let these findings feed your next round
10. Start
Keywords
Middle
Look for Trends or common
conversations
FULL
DISCLOSURE
End
Finding your community
Building Personas
Find influencers
Discover Triggers
Pain Points
Successful content
Let these findings feed your next round
31. FACEBOOK OBJECTIVES
Clicks to Website
Get people to
visit your
website.
Website
Conversions
Page Post
Engagement
Page Likes
App Installs
Promote your
Page posts.
Get Page likes to
grow your
audience and
build your brand.
Get people to
install your
mobile or
desktop app
Promote specific
conversions for
your website.
App Engagement
Offer Claims
Event Responses
Get people to
use your desktop
app.
Create offers for
people to
redeem in your
store
Increase
attendance at
your event.
34. Start
Keywords
Middle
Look for Trends or common
conversations
DISCLAIMER
NO CATS
WERE
HARMED
End
Finding your community
Building Personas
Find influencers
Discover Triggers
Pain Points
Successful content
brandjoe
Let these findings feed your next round