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Internal communication

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6 steps, to start an internal communication in order to create internal marketing strategies.

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InternalCommunication «Makethemknow, Whattheyown»
Whatfor… ,[object Object]
Feelyourslefthemostimportantenginein your LC.
Synergyworking(goingtogethertothesame place)
Gettinginvolve
Motivation!!,[object Object]
InternalCommis NOT… Entering myaiesec.net and read… Itsanobjective: no obligation, no pressure, makeeverybodyproactive and desirefurtherinformation, more interestand reallygrow!
Neither… e-mails, Skype, Messenger, mobile… This are communicationtools, justrememberthemostimportantthing«Thetoolisnotthemessage»
Whatitreallyis… Empowerment A toolforgenerateProactivity Policiesand valuesguide Thestart of a buena Relationship betweenallmembers
Howitworks? 6 EASY stepsforbuildinganeffectiveinternalcommunication
Step# 1 Audiencesobservation(wejustfocusedoninternalones) Diagnosis (opportunityareas)* EB interview Surveyprobes Key memberssurvey Wholemembershipsurvey In ordertogetthedesireimageand real image& identityrelation *Coments, each LC isdifferent and isgoingto be diagnosis in a differentway
Corporateidentity Whatmakesuniquetoeachorganisation* Mission Vision Values Ideologic Imagotype Logo Colors Visual guidelines Behavior * Karla Sandoval imageproperty
Theresult… Corporateidentity Whattheyseeaboutyou Real: Whattheyperceive. Disared: Whatwewantedtomakethemknownaboutus.
Step# 2 Analysis. Checkwhatwehave Misunderstanding between realistic image and desireone. Prioritizeproblems, urgent VS importantones…
Step# 3 Let’s Do a plan!! Objectives «What» wewant Limits Solutionproposal Brainstorming
Step# 4 Define communicationmessages What I wantto be shown? Whoisthe target? Whatfor? Whichcommunicationtool? When? Comments: Few and short messages, troughtherightcommtool, target awareness in ordertoknowhowtotalktothem; and definitely, makeitattractive!!
Step# 5 Do it!! Create a team, or do ityourself «Design» (posters, mails, forus, SMS’, orwhatevertoolyouhadchosen) Do itreachthe target
Notjustwillingit… waitforresults!…

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Internal communication