brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre. One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone. This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns. brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands… Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.

2. QUIZ
QUESTIONS

3. Which
company
developed
Pac-­‐Man?
a) Namco
b) Atari

4. And
the
answer
is…
a) Namco

5. Which
was
the
first
company
to
use
an
advergame?
a) Coca
Cola
b) Pepsi

6. And
the
answer
is…
a) Coca
Cola
6

7. Celebrity
Dress
Up
games
are
one
of
the
most
popular
games
on
girlsgogames.co.uk,
who
is
dressed
up
most
o�en?
a)
Jus�n
Bieber
b)
Lady
Gaga

8. And
the
answer
is…
a)
Jus�n
Bieber

9. How
many
�mes
was
Jus�n
Bieber
dressed
up
on
Spil
Games’
portals
worldwide
in
2012?
a)
7,549,845
b) 17,322,455

10. And
the
answer
is…
a) 7,549,845

11. What
percentage
of
the
UK
internet
popula�on
plays
online
games?
a) 39%
b) 44%

12. And
the
answer
is…
b)
44%

13. What
percentage
of
Tablet
users
play
games?
a) 58%
b) 57%

14. And
the
answer
is…
b)
57%

15. How
many
people
around
the
globe
are
expected
to
be
gaming
by
the
end
of
2013?
a)
1.2
billion
b)
1.7
billion

16. And
the
answer
is…
a)
1.2
billion

17. Which
city
in
the
UK
has
the
most
ac�ve
gamers
on
Spil
Games’
portals?
a) Sheffield
b) Luton

18. And
the
answer
is…
a)
Sheffield

19. What
percentage
of
mobile
gamers
use
Android
touch
devices?
a) 60%
b) 48%

20. And
the
answer
is…
a) 60%

21. What
propor�on
of
people
play
mobile
games
on
the
toilet?
a) 52%
b) 34%

22. And
the
answer
is…
b)
34%

23. How
many
�mes
higher
are
CTRs
on
video
ads
on
gaming
sites
than
ads
on
Facebook?
a) 15
b) 35

24. And
the
answer
is…
a) 15

25. What
is
the
name
of
this
game?
What
is
the
�tle
of
this
computer
game?
a) Pong
b) Tetris

26. And
the
answer
is…
a) Pong
26

27. How
many
gameplays
did
the
despicable
me
2
campaign
get
on
juegos.com
this
summer?
27

28. And
the
answer
is…
5,8
million
28