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GAME ON: Engaging Consumers with Online Play - Spil Games Quiz

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brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre.

One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone.
This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns.
brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands…
Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.

GAME ON: Engaging Consumers with Online Play - Spil Games Quiz

  1. 1. QUIZ  QUESTIONS  
  2. 2. Which  company  developed  Pac-­‐Man?   a)  Namco   b)  Atari  
  3. 3. And  the  answer  is…   a)  Namco  
  4. 4. Which  was  the  first  company  to  use  an   advergame?   a)  Coca  Cola   b)  Pepsi  
  5. 5. And  the  answer  is…   a)  Coca  Cola   6  
  6. 6. Celebrity  Dress  Up  games  are  one  of  the  most   popular  games  on  girlsgogames.co.uk,   who  is  dressed  up  most  o�en?     a)  Jus�n  Bieber   b)  Lady  Gaga          
  7. 7. And  the  answer  is…    a)  Jus�n  Bieber          
  8. 8. How  many  �mes  was  Jus�n  Bieber  dressed  up   on  Spil  Games’  portals  worldwide  in  2012?       a)    7,549,845   b)  17,322,455  
  9. 9. And  the  answer  is…         a)  7,549,845  
  10. 10. What  percentage  of  the  UK  internet  popula�on   plays  online  games?         a)  39%   b)  44%  
  11. 11. And  the  answer  is…         b)  44%  
  12. 12. What  percentage  of  Tablet  users  play  games?         a)  58%   b)  57%  
  13. 13. And  the  answer  is…         b)  57%  
  14. 14. How  many  people  around  the  globe  are   expected  to  be  gaming  by  the  end  of  2013?       a)  1.2  billion   b)  1.7  billion  
  15. 15. And  the  answer  is…       a)  1.2  billion  
  16. 16. Which  city  in  the  UK  has  the  most  ac�ve   gamers  on  Spil  Games’  portals?       a)  Sheffield   b)  Luton  
  17. 17. And  the  answer  is…       a)  Sheffield  
  18. 18. What  percentage  of  mobile  gamers  use   Android  touch  devices?       a)  60%   b)  48%  
  19. 19. And  the  answer  is…       a)  60%  
  20. 20. What  propor�on  of  people  play  mobile  games   on  the  toilet?       a)  52%   b)  34%  
  21. 21. And  the  answer  is…       b)  34%  
  22. 22. How  many  �mes  higher  are  CTRs  on  video  ads   on  gaming  sites  than  ads  on  Facebook?       a)  15   b)  35  
  23. 23. And  the  answer  is…       a)  15  
  24. 24. What  is  the  name  of  this  game?   What  is  the  �tle  of  this  computer  game?   a)  Pong b)  Tetris
  25. 25. And  the  answer  is… a)  Pong 26  
  26. 26. How  many  gameplays  did  the  despicable  me  2   campaign  get  on  juegos.com  this  summer?   27  
  27. 27. And  the  answer  is…   5,8  million   28  
  • jorawarsinghdham

    Sep. 4, 2020

brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre. One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone. This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns. brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands… Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.

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