http://www.aspic.co.uk/

1. Sidonie Myers
April 2004
*smith
Brand new – putting employees first

2. *smith
Communication plan
The plan was based around a four-step process:
Awareness – Understanding – Commitment – Action
Essential to build the brand internally:
employees provide the experience for the customer
Employees are the brand:
what we stand for, what we are, where we are going
Internal communication was a priority:
if employees aren’t on board, the brand suffers

3. *smith
Aims and objectives of the plan
To develop and support the culture required to
deliver the behaviour needed to realise the Brand in
terms of Vision, Values and Personality