The document summarizes an analysis of social media mentions of the newly released Nokia Lumia 1020 smartphone from July 12-18, 2013. It found over 14,000 mentions, most on Twitter, with a peak of over 3,000 mentions on the first day, decreasing to under 1,000 by the 18th. Discussions primarily focused on the phone's design, features and camera. Opinions were mixed, with most positive about the camera but some negative regarding price and specs compared to other phones.

2. Nokia Lumia 1020
Analysis description.
This report is based on the data from the Internet
monitoring and includes 14711 mentions connected
with releasing new Nokia Lumia 1020. Results come
from 660 web sites and have been gathered
between 12th and 18th July 2013. The analysis
examines contents of discussion and measures how
the social media users reacted to this news.
Picture source: www.thephoblographer.com / nokia.com

3. Nokia Lumia 1020
Sources
The most popular source was Twitter with 12093 results (84%). Facebook generated only 1762 mentions.

4. Nokia Lumia 1020
Number of mentions
The graph below presents the number of mentions on particular days of research. The greatest amount
was gathered one day after unveiling Lumia 1020 and as the week progressed this number has been
decreasing moderately to 976 results on July 18th.
3407
3095
1906 2080
1785
1462
976
0
1000
2000
3000
4000
12th 13th 14th 15th 16th 17th 18th
Number of mentions
Date

5. Nokia Lumia 1020
Contents’ categories
1,6%1,9%3,5%
6,3%
13,0%13,1%13,6%
48,8%
0%
10%
20%
30%
40%
50%
Design and
features of
Lumia
ContestPro Camera
app
Comparison to
other
smartphones
Camera in
Lumia
OpinionsOrdering
Lumia
Review of the
smatphone
What contents do the mentions include?

6. Nokia Lumia 1020
Opinions
Opinions in this analysis make up about 13% all mentions. The graph below presents what they concern and what was the
percentage of positive and negative opinions in each category.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
General opinion about the smartphone
Camera
Strategy for selling (prices, supplier etc.)
Specs and features of Lumia
Comparison to other smartphones
Total
Negative Positive

7. Nokia Lumia 1020
Sample mentions

8. Nokia Lumia 1020
positive

9. Nokia Lumia 1020
positive

10. Nokia Lumia 1020
negative

11. Tool Overview

13. About
Brand24.
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14. Awards & Achievements

15. Brand24
Social Media Monitoring
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
Mike Sadowski
mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
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