How Viber Bots are Empowering Fan Engagement for Sports Clubs
By Nadav Melnick, Director of Product at Viber
Nadav Melnick's explores a wealth of mobile growth tips, takeaways, and best practices learned during his journey enabling cross-platform fan engagement for Viber.
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Branchout 2017 - Day 2 Session - Nadav Melnick
1. @nadavmelnick
How Viber Bots are
Empowering Fan
Engagement for Sports
Clubs
Nadav Melnick
Director of Product
North America
2. Viber Media S.a.r.l - Proprietary and confidential
•Founded exactly 7 years ago
•Acquired by Rakuten on 2014
•1 on 1 and Group messages
•HD Quality Voice and Video Calls
•Share Stickers, photos, doodles,
videos and files
•Chat Extensions
•Official Accounts and Bot Platform
About Viber
Viber Media S.a.r.l - Proprietary and confidential
• Founded exactly 7 years ago
• Acquired by Rakuten on 2014
• 1 on 1 and Group messages
• HD Quality Voice and Video Calls
• Share Stickers, photos, doodles,
videos and files
• Chat Extensions
• Official Accounts and Bot Platform
About Viber
3. Viber Media S.a.r.l - Proprietary and confidential
Sport Partnerships
Viber Media S.a.r.l - Proprietary and confidential
Sport Partnerships
4. Viber Media S.a.r.l - Proprietary and confidential
Sport Partnerships
Viber Media S.a.r.l - Proprietary and confidential
Sport Partnerships
Viber Media S.a.r.l - Proprietary and confidential
Sport Partnerships
5. Viber Media S.a.r.l - Proprietary and confidential
Sport Partnerships
Viber Media S.a.r.l - Proprietary and confidential
Sport Partnerships
6. Viber Media S.a.r.l - Proprietary and confidential
FC Barcelona x
Viber
Viber Media S.a.r.l - Proprietary and confidential
FCBarcelonaxViber
7. Viber Media S.a.r.l - Proprietary and confidential
Create as many sharable
Moments That will Inspire FC
Barcelona Fans to chat with
friends
Our Objective
Viber Media S.a.r.l - Proprietary and confidential
CreateasmanysharableMomentsThat will
InspireFCBarcelonaFanstochat withfriends
Our Objective
8. Viber Media S.a.r.l - Proprietary and confidential
Create a CommunityCreateaCommunity
Viber Media S.a.r.l - Proprietary and confidential
10. Viber Media S.a.r.l - Proprietary and confidential
Two Layers of content
strategy
Between
Games
Game
Activities
Viber Media S.a.r.l - Proprietary and confidential
TwoLayersof content strategy
BetweenGames
GameActivities
11. Viber Media S.a.r.l - Proprietary and confidential
Between
Games
•Polls
•News
•Videos
•Schedules
•Standings
Viber Media S.a.r.l - Proprietary and confidential
BetweenGames
• Polls
• News
• Videos
• Schedules
• Standings
12. Viber Media S.a.r.l - Proprietary and confidential
•Pre game
Raising excitement towards the game
•During game
Real-time data driven MVP
•After the game
Community average and ranking
Game
Activities
Viber Media S.a.r.l - Proprietary and confidential
• Pre game
Raising excitement towards the game
• During game
Real-time data driven MVP
• After the game
Community average and ranking
GameActivities
13. Viber Media S.a.r.l - Proprietary and confidential
•Pre game
Raising excitement towards the game
•During game
Real-time data driven MVP
•After the game
Community average and ranking
Game
Activities
Viber Media S.a.r.l - Proprietary and confidential
• Pre game
Raising excitement towards the game
• During game
Real-time data driven MVP
• After the game
Community average and ranking
GameActivities
14. Viber Media S.a.r.l - Proprietary and confidential
•Pre game
Raising excitement towards the game
•During game
Real-time data driven MVP
•After the game
Community average and ranking
Game
Activities
Viber Media S.a.r.l - Proprietary and confidential
• Pre game
Raising excitement towards the game
• During game
Real-time data driven MVP
• After the game
Community average and ranking
GameActivities
15. Viber Media S.a.r.l - Proprietary and confidential
•Over 4.5m followers to the FC Barcelona official account
•Over 500k Messages to and from the bot every Game
•8% Growth on average every game
•Our users love the experience: 90% retention.
•Over 5M sticker packs downloaded
•Over 8M FC Barcelona stickers sent monthly
Since August
Viber Media S.a.r.l - Proprietary and confidential
• Over 4.5m followers to the FC Barcelona official account
• Over 500k Messages to and from the bot every Game
• 8% Growth on average every game
• Our users love the experience: 90% retention.
• Over 5M sticker packs downloaded
• Over 8M FC Barcelona stickers sent monthly
SinceAugust
16. Viber Media S.a.r.l - Proprietary and confidential
Viber.me/fcbarcelona
Checkit out
17. Viber Media S.a.r.l - Proprietary and confidential
Sometakeaways
• The attention span of a user is super short
• Don’t expect your user to come back and interact with your bot.
• Think about multi layer activities
• Don’t treat your bot subscribers like they are just another marketing list.