What You Will Learn: Find out more about the Magic Software 360º Customer View. We will show attendees how to streamline their business data flow and integrate JD Edwards financial tools with the modern age tech of SugarCRM. In this webinar, we will discuss... • The 360º Customer View • The SugarCRM & JD Edwards Integration • Demo

1. Integration Magic:
SugarCRM and JD Edwards

2. Presenters
Brian Pitoniak,
Vice President, Sales
Operations, Magic Software
Kate Priddy,
Marketing Manager at
BrainSell
Ted Brennan,
Senior Solutions Engineer,
Magic Software

3. Agenda
● About BrainSell
● About Magic Software
● The 360º Customer View
● The SugarCRM & JD Edwards Integration
● Demo
● Q & A

4. About BrainSell
• Trusted technology advisor based in Boston,
MA
• Non-biased consultant representing a variety of
CRM, ERP, and marketing platforms
• 21 years of successful implementations
• Core focus on consulting before software

5. Data flow between
all aspects of your
business is vital!
• Saving you
Time
• Preventing
Errors
• Better ROI from
your Software

6. About Magic Software
• Globalprovider of enterprise-grade application
development and business process integration
software solutions
• Award winning SugarCRM ISV and Oracle
Platinum Partner
• 33 years of integration and application
development experience
• Focus on improving operational efficiency,
increasing business performance and providing
return on existing investments
Certified Oracle Validated Integration:
● JDE World
● JDE Enterprise One

7. ● 360º view of the customer

8. ● 360º view and the Customer Journey
•Identify the Key Parts of the Customer
Journey
•Understand How You Are Performing
Now
•Build Cross Functional Processes
•Implement Cultural Change Around
Cross-Functional Processes

9. Key Parts of the Customer Journey

10. Customer Data Trail
eCommerce
Data PLM
Data
POS
Data
ERP
Data
Website
Data
IoT
Data
CRM
Data
Social
Data

11. Processes and Systems Overlap and
Relate

12. Relationship – Connection = Gap
Process gaps cause tangible
business risk:
● Susceptible to human error
● Slower response times
● Increased process costs
● Deteriorating employee
satisfaction within both end
user line-of-business
departments and IT staff.

13. The importance of Integration
Integrating JDE and Sugar
processes is essential to:
● Maximize each system’s
output
● Reduce errors
● Reduce costs
● Improve customer service
● Increase employee
satisfaction

14. ● Pre-Built Adapters,
Resources
● No Line-by-line Coding
● Visual Integration Design
Studio
● Includes over 100 adapters,
connectors, resources and
methods
● Scalable
● Reusable
● Simplifies Development
and Maintenance of
integration to JDE, Sugar
and other 3rd Party
Magic xpi Integration Platform

15. High-end Consumer Audio Products
Industry: Manufacturing
Region: Germany, Global
•Connect Sugar with Oracle
JD Edwards EnterpriseOne
•Central Integration Platform for
entire IT landscape
•Easy to use, maintain, flexible &
to support future requirements
•Magic xpi Integration Platform
•Certified standard adapters for Sugar
and Oracle JD Edwards
•Integration Know-How
•Central Integration Platform vs. Point-to-
point
•No programming
•Easy and cost-efficient maintenance
•Seamless integration of CRM &
ERP improves processes
•Eliminated data silos, duplicate
data, isolated applications
•Clear architecture instead of “spaghetti
integration” (1:1)
•Modifications can be made
quickly and cost-effectively
•Fast IT deliveries to support business
requests
•Robust, well-documented
interfaces
Sennheiser Adopts a Sound Approach to Systems Integration with
Magic xpi Integration Platform
Magic’s certified and optimized adapters for JD Edwards
EnterpriseOne and Sugar made bidirectional integration quick, easy
and reliable.
Klaus Höling, Director of IT and group CIO

16. Demo

17. Q&A

18. Thank You!
Follow up questions can be directed to:
Kate Priddy
kpriddy@brainsell.net
(978) 887-3870 ext 205
Brian Pitoniak,
Vice President, Sales
Operations, Magic Software
Kate Priddy,
Marketing Manager at
BrainSell
Ted Brennan,
Senior Solutions Engineer,
Magic Software