The document discusses the rise of social media and Web 2.0 technologies. It defines concepts like blogs, wikis, social networks and discusses how they enable collective intelligence and participation. Examples are given of how organizations use these tools for knowledge management, customer service and marketing. Benefits highlighted include building conversations, disseminating information quickly and allowing public participation.

7. OWN3D

11. “ And, in just 30 seconds , Amazon sold out of all 1,000 units of the Xbox at $100 .” - Patti Freeman Evans (Jupiter Research)

16. What is Web 2.0? By Tim O’Reilly (30th Sept 2005)

17. Blogs vs. Mainstream Media Source: Technorati Weblog - State of the Blogosphere , February 2006 Part 2

33. Using the Social Web… Blog: Bookmarks: Images: Wiki: Podcasting: Reading: Social Network:

34. Motivations Reciprocity Perhaps the most anticipated factor that motivates people to give. Reputation The willingness to help others can all work to increase one's prestige in a community. Sense of Efficacy The feeling an individual has that makes them feel that they have some effect on the environment around them. Need One may produce and contribute a public good for the simple reason that a person or the groups as a whole has a need for it. Attachment The commitment one has to the group, one’s utility. Side-effect Private behavior makes cost of sharing near zero.

35. Amateurism? The central thesis of this book is that the amateurism introduced by blogs (Blogger, Wordpress and Movable Type), videos (YouTube) and wikis (Wikipedia) has eroded our culture towards a dangerous world where the distinction between expert and amateur is being obscured and only the loudest and the extreme dominate in the digital world.

36. Profiting from social media

38. Thank you for listening!