Innovation is hard. It is hard to come up with new ideas and get out of the day to day grind. In this presentation Nick Coster describes how to use Science Fiction to explore the world of the impossible to find major leaps in customer value that can be used as inspiration for today's product development.

1. Inspiration for
Innovation from
Science Fiction
–Page no.
1

2. brainmates helps clients to
define, develop and deploy
products and services that
customers love.
Nick Coster
Principal Consultant and Trainer
www.brainmates.com.au
nick@brainmates.com.au
–Page no.
+61 (2) 9232 8147

3. Why Innovate?
–Page no.

4. Why innovate?
Provide more value than the competition.
Help build a sustainable competitive
advantage.
Deliver financial benefit to the business.
–Page no.

5. Too often we look to
competitors for insights
–Page no.
5

6. Slow incremental product
improvement
Customer Value
Timeline –Page no.
6

7. Wayne Gretzky
Professional Ice Hockey Player
“I skate to where the puck is going to be,
not where it has been”
–Page no.
7

8. Customer Value
How do we create massive
increases in customer value?
Timeline –Page no.
8

9. How does Science
Fiction help?
–Page no.
9 9

10. Expanding our imagination
Law 1:
“The only way of
discovering the
limits of the possible
is to venture a little
way past them into
the impossible.”
- Arthur C Clarke –Page no.
10

11. 2001 – A Space Odyssey
Video Phone vs Skype
–Page no.
11

12. 2001 – A Space Odyssey
Video Tablet vs iPad
–Page no.
12

13. Expanding our imagination
Law 2:
“Any sufficiently
advanced
technology is
indistinguishable
from magic.”
- Arthur C Clarke
–Page no.

14. –Page no.
14

15. –Page no.
15

16. –Page no.
16

17. Innovation requires
the ability to embrace
the impossible.
–Page no.
17

18. Use Science Fiction to
explore ideas while
suspending disbelief.
–Page no.
18

19. Just for fun..
“The justice system
works swiftly in
the future now that
they've abolished
all lawyers.”
- Doc, Back to the Future II
–Page no.

20. How to do it…
Method 1 - Identify a key bottleneck that
customers experience and remove it
completely
Method 2 - Describe the opposite of your
existing customers and imagine what they
could get out of using your product.
–Page no.
20

21. Then:
Imagine the
impossible…
–Page no.
21

22. –Page no.
22