1. Sorosh
Tavakoli,
Founder
&
CEO
The
New
TV

2. The
biggest
and
most
disrup5ve
change
so
far
Physical
Film Analogue
Broadcast
TV Digital
Broadcast
TV The
New
IP-­‐delivered
TV
Tablet
Smart
TV
Game
Console
Mobile
PC
1900 1930 1980 2010

3. Videoplaza
is
the
leading
sell
side
ad
plaIorm
for
the
New
TV
Videoplaza
• Founded
2007,
Stockholm
• HQ
London
• Product
Stockholm
• Sales
offices
in
Paris,
Berlin,
Madrid
&
Singapore
• Clients
across
17
markets

4. Maximising
the
value
of
the
audience
ADVERTISERS
&
AGENCIES
DIRECT
SALES INDIRECT
SALES
VIDEOPLAZA
EMPOWERED
PUBLISHER
OWN
PROPERTIES SYNDICATED
PROPERTIES
AUDIENCE
Game Tablet Connected TV
Mobile Computer Console
IPTV/STB

5. "Audiences
will
be
traded
cross
plaIorm"

6. "Trading
will
be
increasingly
automated
and
sophis5cated"

7. "The
adver5sing
eco
system
will
be
polarised"

8. Global
TV
ad
spend
evolu5on
The
New
IP
delivered
TV
$160bn
Dynamic
adver5sing
in
linear
content
Today
Ad
spend
$
Linear
broadcast
TV Living
room
TV
Tablets
Mobile
PC
$5.4bn
in
2011

9. Good
morning
&
thank
you.
sorosh@videoplaza.com
|
@soroshtavakoli
|
www.videoplaza.com