1. By Irina Shamaeva,
Partner, Brain Gain Recruiting
http://www.linkedin.com/in/irinashamaeva
http://bit.ly/gplus-irinashamaeva
http://twitter.com/braingain
Blog: http://booleanstrings.com
2. What is Google-plus
Google-plus vs. LinkedIn, Facebook, and Twitter
Google-plus: optimizing your bio
Google-plus: business pages
Google-plus search vs. Google search
“Direct Connect”: how to make your business page
found
The importance of +1 Button
Google-plus Circles
The new SEO (Search Engine Optimization)
Limitations
Resources
3. It’s a Social Network created by Google
It has:
Profiles
Pages
Media
Status updates
Following/Circles
Hangouts
Regulations on who can see what
Search
4. Facebook:
Mostly for private use
The largest
Twitter
Good for branding
Simple
LinkedIn
For business
Google-Plus
All of the above
5. Use every field
Use keywords
Add other profiles
Add photos
Add people to your circles
Keep it active
6. Similar to personal pages
Switch between your profile and your pages to
manage
10. Use the +1 button on your site(s)
Similar to Facebook’s “Like”
Google search will partially base its rank and
relevancy on the +1’s added
11. Circles are your own categories of people
You can “share” with a circle
12. Old SEO:
“building links”
New SEO:
building friendships and influence
Why? Because Google’s search is now “Social” by
default
This benefits small businesses
13. Google-plus allows
5K people in your circles
25K people in Gmail connections
Limits moving people between circles, adding
people to circles
This benefits small businesses
14. http://mashable.com/follow/topics/google-plus
http://www.readwriteweb.com/tag/google
http://search.searchengineland.com/search?w=google-
plus
http://googleblog.blogspot.com
(my article)
http://technorati.com/social-media/article/why-google-
plus-has-no-competition/
“Social search will soon be the only type of search available”