Business Savvy Car Dealerships are integrating Mobile Marketing into their promotional activities. Wide-spread use of Mobile phones are making it easy to build customer database and increase customer engagement with tremendous ROI. Concepts really work for any automotive related business such as oil change/lube services, tune-up shops and others. It is the wave of the future! Get Your Automotive Business On Board! For more information visit http://EastexMobileAlerts.com

1. The Next Communication Channel:
Mobile Marketing and Beyond
Title slide
The Rise of the Mobile Connected Dealership

2. Quick Stats

3. Connect with Your Potential Clients
WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,
Exactly When You Want
YOU CAN REACH YOUR CUSTOMERS
And Right When They Need It!
WHENEVER YOU WANT, WHEREVER THEY ARE
15% Off your next Visit!
Text SERVICEME to
55469

4. 72% of Americans text message
across all demographics
67% of customers would like to
receive mobile alerts or reminders
Twice as many people Text Message
than own a Television set
82% of Americans do not leave the
house without their cell phones
CTIA 2009

5. Text Call to Action
Live Demonstration “Try it on your phone
Now!”
KEYWOR SHORTCODE
D
(STAYS THE
(CHANGES SAME)
)
Text DEALER to 49798 for an Extra $2,000
Instant Cash on your Trade-in
When client texts,
They are entered
Into the database!
TEXT MESSAGING 101

6. Add to the Pool:
Every customer that comes in contact with Your
Dealership
is engaged with MOBILE.
Dealership
a. A chance to enter to WIN a Great Prize
Pool of Current and b. Received a Business Card
Future Clientele c. Signed agreements to purchase a vehicle
d. Responded to an offer in Traditional Media
These clients are then marketed to timely over the upcoming
months, generating more transactions.

7. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Jackson Honda: Early Bird John’s Lincoln: This Paul’s Toyota: Weekend
special all day long thru weekend ONLY, we will Sales Event starts Now!
Friday! Show msg to give you $1,500 over blue- First 100 people on our lot
redeem $10 OFF your book on your trade-in, gets a FREE Nascar jacket;
service , code mb8483 FWD 2 friends Show msg http://Paulscars.com
exp. 4.9 Reply STOP 2end to redeem, exp. 5.2 Reply Reply STOP 2end
STOP 2end

8. (Example of Return-on-Investment on a small scale)
1,000 2% or Higher
Average
Customers Redemption Rate
Transaction or
in your on Promotion or
Sale of Vehicle
database Coupon
Industry ranges between 2-5% redemptions on Mobile offers and coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $100
ROI on even 10 people scheduling service or buying a vehicle?
$200 Average additional transaction? $2,000

9. The Mobile World 101
3 Ways to Get an Opt-in
1. Get the potential customers to Text (KEYWORD) to
SHORTCODE (72727). To: 55469
MSG: TOYOTA
a. Virtual Business Cards – Environmentally Friendly
b. Combine with Traditional engagements
c. Use in Social Networks
2. Add the Mobile “Opt-in” Option to your
current Website
a. Deliver Inventory Updates Direct
Mobile Number
b. VIP Maintenance Offers
3. Engage Current Buyers
Your clients sign a agreements to buy. Add
the mobile opt-in verbiage, and upload every
client into your mobile database.

10. Virtual Business Cards
Customer that texts – is
We use Virtual Business
entered into database
Cards, They are
environmentally
friendly.
Text Drew to 55469
Drew Garcia: Toyota of
Olathe
p. 1 (816) 221-1225
e. drewg@toyota.com
See our inventory,
http://toyotaolathe.com
Reply STOP 2end
BONUS: Customer Service Representative gets an instant Text message with the
Phone number of the potential client right to his/her cell-phone instantly.
Lead can then be followed up with for increased conversions!

11. Smart Updates?
Smart Savings? Text BASEBALL to 72727
for $30 OFF
Text SMART to 72727
$2,000 Rebate Today Updates on Inventory?
Inventory Updates
Text VENZA to 72727 Text TOYOTA to 72727 72727
Text CAMARO to

12. Smart Updates?
Smart Savings? Text BASEBALL to 72727
Toyota: You$30 OFF for
for are entered
a chance to win! Reply w/
Text SMART to 72727 your email for an additional
entry. Reply STOP 2quit,
help 4help

13. When Customers sign Purchase order, they are automatically entered
Capture Current Customers when they sign their service agreement;
Automatically upload them into the database and issue out a reminder text-
message 90 days later to increase the frequency of the transactions.
Purchase agreement!
By signing this agreement authorizes Big Johns Auto-mall to send
You updates and offers direct to your mobile phone. Up to 3 messages
Per month, standard text message rates apply, reply STOP 2 quit at any-
Time.
Hogan Tire: $5 OFF your next
oil change with coupon code
MB 2433, watch for future
savings direct from us. Reply Mobile Phone Number
STOP 2end
required
I authorize Big John’s to send me Mobile
Exclusive Offers and Specials
Now Market Service Offers direct to their hand-held
Devices in the future.

14. Capture Web Traffic into Database!
Molle Chevroley: $1,000 OFF
your vehicle purchase this
month only on any Certified
Pre-Owned vehicles. Show
msg to redeem, exp. 3.28.11
Get an Instant $1,000 Reply STOP 2end
OFF Your Vehicle
Mobile ONLY Coupon!
Enter Mobile Number
Donate NOW!
Mobile Coupon will be sent
Right to your phone instantly!
Beauty Brands Secret Sale!
Text BEAUTY to 72727

15. Send Promotions to your Database to do More
Than Just Coupon!
• Increase Social Network Followers • Capture Email
• More Transactions per year • Support Causes
Seattle Toyota has a VIP Oil Panchero’s OFF Cards are mile,
15% Gift any 50,000
Special on Facebook, Follow us the best gift! Click here and week
or 75,000 service this
NOW and see how we love To complete your entry to be finished shopping.
only, call 816-229-8800 or
you. Reply STOP 2quit win a FREE Oil Changes for a http://xmaspanch.wap
click
year reply with your email Reply STOP 2quit
http://servicemolle.wap
address and watch for more Reply STOP 2quit
great deals!

16. Promotions Match Organization Objectives
Deliver Video Right to your
Interested Clients Phones!
John’s Ford: See our F-250
Premium package only offered
this weekend. Video of the
options right to your phone,
click http://bit.ly to see.
Reply STOP 2quit

17. Utilize Databases Based on
Who They Are!
Frequency of Messages
1 per month 2 per month
Current Client Potential Client
Database Database
Title slide
Send Messages that Match Objectives:
Drive Social Network Behavior Lead Mine for New Business
Capture Email for additional Touch Point Grow Brand Awareness
Create FWD 2 Friend Opportunities Convert Leads
Drive additional transactions Send Premium Offers
Drive Awareness of New Products Capture email
GROW TOMA And more…
And more…
Leverage Mobile for Big Profits

18. Text Appointment Notification!
Brandon, Just a reminder
that your 25,000 mile
service is scheduled for
tomorrow at 2:00pm, reply
to this msg if you can’t
make it and we can
reschedule, or call 212-
333-1313
Donate NOW! Enter Mobile Number
Beauty Brands Secret Sale!
Text BEAUTY to 72727

19. Contact Eastex Mobile Alerts
1910 ESE Loop 323
Suite 230
Tyler, TX 75701
http://EastexMobileAlerts.com
Jeff Williams
855-903-2777 ext 10
903-530-6602 (Mobile)
Jeff@EastexMobileAlerts.com