Opera Mini is a free web browser that allows users to access full web content on any phone with Java support. It uses a client-server architecture where web pages are rendered on Opera servers and compressed up to 90% before being delivered to phones. In March 2008, Opera Mini had over 11.9 million users who viewed over 2.4 billion pages, with Indian users viewing over 300 pages on average per month. Social networking sites are very popular among Indian Opera Mini users, accounting for nearly 50% of traffic.

1. Opera Mini
&
Mobile browsing in India
Sagar Chandna <sagar@opera.com>
Country Manager, India
Opera Software
Opera Confidential

2. Opera Software: Focus, leadership and innovation 2
Established in 1994 – listed on the Oslo Stock Exchange
11 offices – HQ in Oslo, Norway
Over 500 employees, 350+ engineers & technical support personnel
150+ million downloads of the Desktop browser
1 million+ weekly downloads of Opera Mini
100+ million Opera Mobile browser installations
Shipped on more than 135 mobile phone models worldwide
1 million+ development hours, over 2 million testing hours to date
Developing mobile web browsers since 1998
Opera Confidential

3. Working with global leaders 3
Opera Confidential

4. Introduction - Product and services 4
Opera Confidential

5. Opera Mini – The full Web on any phone 5
•
Free web browser downloadble from operamini.com
•
Users can go to any website, either the full Web or
mobile specific sites
•
All is needed is a phone that supports Java
•
Intuitive access to Web browsing functionality, users
immediately recognize the potential to browse ’their’
sites
“Norway’s Opera Software……, recently unveiled what’s quickly
become recognized as the best cellphone Web browser yet,
known as Opera Mini”
- Matthew Maier, CNN.com
Opera Confidential

6. Client-server architecture 6
Fully featured browser running on the server side (Opera 9.5)
Dynamic user experience and award-winning usability on the client side
Opera Mini Opera Mini Server Internet
 Platform and OS independent. • Renders Web pages • All Web sites are accessible, including
Available for over 700 devices  Dramatically improves loading time on an off portal
 Award-winning usability  Access to Web services such as news,
 Optimizes content for mobile devices
 Fast rendering email and shopping
 Overcomes device limitations by
 Small footprint (~100K) offloading the client

7. Maximum Page Compression (up to 90%) 7
Top 10 World Sites
250
The Opera Mini benefit
200
Web pages are compressed by up to
90%
150
kB
By dramatically reducing the size of
regular Web sites, Opera Mini
100
provides a very fast browsing
experience, ensuring frequent usage
of the service and customer
50
retention
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8. Actual usage, sustainability 8
Opera Mini usage statistics reveal
well-established global browsing
patterns
The long tail of visited domains shows
a clear customer demand for more
than the most popular Web sites
Represents a significant value in
leveraging established browsing
patterns and user behaviour
Popular Web Less-known Web sites comprise
sites the majority of the graph

9. Browsing experience and perceived speed 9
The speed benchmark was conducted using a Nokia N93 on a UMTS/3G network. The other mobile browser was the Nokia Web
browser based on KHTML/Webkit.

10. Handset market evolution 10
The feature phone market is expected to remain steady.

11. The eco system for mobile web to tip 11

12. Part 1: Growth 12
Cumulative Users
Opera Mini has become the world's
most popular mobile browser. Since its
worldwide launch in 2006, more than
44 million people have downloaded
and used Opera Mini.
More than 11.9 million people used
Opera Mini in March 2008.
India
Current growth rate in India is the
fastest, only slightly behind Russia
which is Opera's largest market.
India has already moved up two places Opera Mini cumulative users per month
to take the lead on China and USA on
Opera Mini usage.

13. Part 1: Growth 13
Pages Transcoded
Opera Mini users viewed more than 2.4 billion pages in March. In March, each person using
Opera Mini viewed 202 pages on average. As the content available to mobile phones improves,
data consumption increases. 11.9 million users in March, surfed 33 million MBs of data.
Indian users have shown better trends than the global average, with over 300 page views
per user, and *much* over 3MB in data usage.
Pages transcoded per month MBs surfed by users per month

14. Part 2: Content Preferences 14
By examining aggregate numbers, we are able to paint a picture of the types of sites and
services that win on the mobile Web. Tracking the type of content across the top 100 sites
visited by all Opera Mini users, we find:
Social networking is popular worldwide and is the leading source of Web traffic
for mobile devices – Almost 40% of traffic worldwide is to social networks.
Successful sites on the Web find users on mobile phones, further underscoring
the emergence of One Web.
Consumers desire a rich Web experience regardless of the device they use to
access the Web. WAP continues to diminish as more-capable Web browsers are
able to display full Web content on mobile phones.
Nearly a quarter of all traffic is headed to content portals or search engines.

15. Snapshot: India 15
India favors social networking, with nearly half (48.9%) of all traffic going to social networks.
Top 10 sites in India
1. Orkut (social networking)
2. Google (search)
3. Yahoo Mobile (search and content)
4. Peperonity (social networking and content)
5. Mobile9 (content)
6. Mocospace (social networking)
7. 160by2 (online SMS Provider)
8. Mobango (social networking and content)
9. Itsmy (social networking and content)
10. Indianrail.gov.in (ticketing)
Globally, full Web surfing comprises more than 77% of all traffic, while WAP and .mobi
sites accounted for 23 percent. In India, 94% of the traffic is headed to full the Web. WAP
accounts for slightly less than 6%.

16. 16
Questions?
Sagar Chandna <sagar@opera.com>
Country Manager, India
Opera Software