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Social fundraising. Empowering Supporters to Become Heroes. - SM4NP Vancouver

What is social fundraising? How can it benefit causes big and small? All organizations can focus on making their supporters the heroes of the story to inspire and empower them to be fundraisers.

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Social fundraising. Empowering Supporters to Become Heroes. - SM4NP Vancouver

  1. 1. SOCIAL FUNDRAISING EMPOWERING SUPPORTERS TO BECOME HEROES
  2. 2. NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.
  3. 3. SOCIAL FUNDRAISING ROADMAP #1 START WITH STORY #2 DEFINE SUCCESS #3 PROVIDE STRUCTURE #4 GIVE SUPPORT
  4. 4. YOU ARE NOT THE HERO OF THE STORY.
  5. 5. WHAT IS THE ADVENTURE YOU ARE CALLING YOUR HEROES TO? • It is bigger than you and your work and taps into things like: – Meaning – Purpose – Community – Connection
  6. 6. WHAT IS THE SPECIAL GIFT THAT YOU POSSESS AND CAN GIVE? • Is a creative wildcard that could be a: – Platform – Piece of technology – Tool kit they can build off – Financial match – Other incentive
  7. 7. WHAT ARE YOU LIKE AND HOW DO YOU HELP? • You have a personality that helps and can be: – Inspiring – Fun – Smart – Encouraging – Rebelious
  8. 8. SOCIAL FUNDRAISING ROADMAP #1 START WITH STORY #2 DEFINE SUCCESS #3 PROVIDE STRUCTURE #4 GIVE SUPPORT
  9. 9. #2 DEFINE SUCCESS • 1 Goal • 1 – 3 Objectives • 1 – 3 metrics or Key Performance Indicators (KPI)
  10. 10. Art director Alexis Persani. Photographer Leo Caillard. CHOOSE ONE METRIC THAT MATTERS TO SIMPLIFY AND FOCUS IN ON WHAT IS MOST IMPORTANT.
  11. 11. SOCIAL FUNDRAISING ROADMAP #1 START WITH STORY #2 DEFINE SUCCESS #3 PROVIDE STRUCTURE #4 GIVE SUPPORT
  12. 12. #3 PROVIDE STRUCTURE • What do people do? • For how long? • To do what? • How do they do it?
  13. 13. ANCHOR FUNDRAISING CAMPGINS TO BE 30 DAYS OR LESS. Art director Alexis Persani. Photographer Leo Caillard.
  14. 14. #3 PROVIDE STRUCTURE Social Fundraising Tools • Chimp • FundRazr • Peer Giving Solutions • Artez Communication Tools • Hootsuite • MailChimp • UnBounce Measuring Tools • Google Analytics • Hootsuite • KISS Metrics
  15. 15. Art director Alexis Persani. Photographer Leo Caillard. CHOOSE THE BEST TOOLS FOR THEM NOT FOR YOU.
  16. 16. SOCIAL FUNDRAISING ROADMAP #1 START WITH STORY #2 DEFINE SUCCESS #3 PROVIDE STRUCTURE #4 GIVE SUPPORT
  17. 17. #4 Give Support 200 Visit 20 Sign Up 10 Set Up 5 Do 2 Succeed 1 Superstar This is the reality so be proactive and: • Use nudges • Give examples • Encourage • Think service • Share their stories • Thank, thank, thank
  18. 18. FUN TIP YOUR HEROES HAVE TO SEND EMAILS TO GET DONATIONS.
  19. 19. DALIT FREEDOM NETWORK ”WHAT WILL YOU DO FOR FREEDOM” CAMPAIGN SOCIAL FUNDRAISING CASE STUDY
  20. 20. START WITH STORY
  21. 21. DEFINE SUCCESS • One Metric That Matters: # of Donations • Engagement – 15 Active Fundraisers (5 pre, 10 post) – 100 Email Sign Ups • Fundraising – 100 Donations – $25,000/$50,000 Raised/Total With Match • Awareness – 25% Traffic Increase – 2,000 Facebook “Likes”
  22. 22. PROVIDE STRUCTURE Do something for freedom and every $150 you raise before May 31 will be matched to provide education for 2 Dalit children for another year.
  23. 23. PROVIDE STRUCTURE • Peer Giving Solutions • UnBounce • MailChimp • eTapestry • Hootsuite • Google analytics
  24. 24. GIVE SUPPORT • Community Manager • Special support email • Tips and examples • Trigger emails • Shared stories
  25. 25. END RESULT • Engagement – 11 Active Fundraisers (1 pre, 10 post) – 63 Email Sign Ups • Fundraising – 124 online donations (59 secured by fundraisers) – $61,000/$111,000 Raised/Total With Match • Awareness – 120% Traffic Increase – 800 Facebook “Likes”
  26. 26. YOU CAN EMPOWER YOUR SUPPORTERS TO BECOME HEROES.

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