1.
NEXTGENERATION
PHILANTHROPY.
Why You Should Care
What They Care About
What You Can Do

2.
WELCOME!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
Empowering people to act on the human spirit of charity.

3.
FIRST, A STORY.

4.
WHY SHOULD
YOU CARE?
THEY HAVE RESOURCES.1
THEY ARE PASSIONATE.2
THEY HAVE INFLUENCE.3
THEY LOOK FOR ACTION.4

5.
MILLENNIAL IMPACT
REPORT.
• 12,000 Millennials
• Born 1979 – 1997
• Since 2009
• All day, streaming
conference
• Download at
themillennialimpact.com

6.
Millennial Impact Report
1. To be inspired by the
nonprofit
2. Specific examples of
how their gift will make
an impact
3. Having their gift
matched
WHAT (ALL) DONORS
WANT.
Cygnus Donor Survey
1. Report of impact
2. How donations will
be used
3. Stories from
recipients

7.
MILLENNIAL DONORS
ARE STILL DONORS
EXCEPT…
THEY EXPECT MORE.1
THEY CAN GET MORE.2

8.
10 THINGS THEY CARE
ABOUT (AND
SO SHOULD YOU).
They care about impact1
They care about acting
1
0
They care about giving6
They care about their time9
They care about connecting7
They care about their peers8
They care about design2
They care about right now3
They care about information4
They care about fundraising5

9.
THEY CARE ABOUT
IMPACT.

10.
Tell great stories (lots of them)
THEY CARE ABOUT
IMPACT.

11.
Tell great stories (lots of them)
Be tangible and specific (use numbers)
THEY CARE ABOUT
IMPACT.
✔

12.
Tell great stories (lots of them)
Be tangible and specific (use numbers)
Close the loop
THEY CARE ABOUT
IMPACT.
✔
✔

13.
THEY CARE ABOUT
DESIGN.

14.
Make it clean & simple
THEY CARE ABOUT
DESIGN.

15.
Make it clean & simple
Have clear Calls To Action (CTA’s)
THEY CARE ABOUT
DESIGN.
✔

16.
THEY CARE ABOUT
RIGHT NOW.

17.
THEY CARE ABOUT
RIGHT NOW.
Create compelling, concise content
(headlines)

18.
Think mobile first & be friendly
THEY CARE ABOUT
RIGHT NOW.
Create compelling, concise content
(headlines)
✔

19.
THEY CARE ABOUT
FUNDRAISING.

20.
Encourage peer to peer fundraising
THEY CARE ABOUT
FUNDRAISING.

21.
Encourage peer to peer fundraising
Give tools, ideas & support
THEY CARE ABOUT
FUNDRAISING.
✔

22.
THEY CARE ABOUT
THEIR PEERS.

23.
Facilitate word of mouth
THEY CARE ABOUT
THEIR PEERS.

24.
Facilitate word of mouth
Use social proof
THEY CARE ABOUT
THEIR PEERS.
✔

25.
Facilitate word of mouth
Use social proof
Share donor/fundraiser/hero stories
THEY CARE ABOUT
THEIR PEERS.
✔
✔

26.
THEY CARE ABOUT
THEIR TIME.

27.
Online training, education, etc.
THEY CARE ABOUT
THEIR TIME.

28.
Online training, education, etc.
Equip, empower and set free
THEY CARE ABOUT
THEIR TIME.
✔

29.
THEY CARE ABOUT
GIVING.

30.
Think about monthly giving
THEY CARE ABOUT
GIVING.

31.
Think about monthly giving
More frequent asks & smaller amounts
THEY CARE ABOUT
GIVING.
✔

32.
THEY CARE ABOUT
INFORMATION.

33.
Update your website
THEY CARE ABOUT
INFORMATION.

34.
Update your website
Use numbers (infographics)
THEY CARE ABOUT
INFORMATION.
✔

35.
Update your website
Use numbers (infographics)
Share stories on social media
THEY CARE ABOUT
INFORMATION.
✔
✔

36.
THEY CARE ABOUT
CONNECTING.

37.
Take the online offline
THEY CARE ABOUT
CONNECTING.

38.
Take the online offline
Provide opportunities for connections
THEY CARE ABOUT
CONNECTING.
✔

39.
THEY CARE ABOUT
ACTING.

40.
Don’t just ask for money
THEY CARE ABOUT
ACTING.

41.
Don’t just ask for money
Find ways for them to use social influence
THEY CARE ABOUT
ACTING.
✔

42.
Tell great stories (lots of them)
Communicate clearly (and often)
Smaller, more frequent donation options
IN SUMMARY.
Encourage social
Equip and let free
Provide valuable opportunities for them
Make it about impact
Close the loop
✔
✔
✔
✔
✔
✔
✔
✔

43.
FREE TOOLKIT.

44.
THANK YOU!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
brady@charityexpress.com
Empowering people to act on the human spirit of charity.