NextGeneration Philanthropy - CCCC Conference
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Why should your nonprofit care about Millennials? What do Millennials care about when it comes to philanthropy? What can you do to engage Millennials in your cause?
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NextGeneration Philanthropy - CCCC Conference
- 1. NEXTGENERATION PHILANTHROPY. Why You Should Care What They Care About What You Can Do
- 2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity.
- 4. WHY SHOULD YOU CARE? THEY HAVE RESOURCES.1 THEY ARE PASSIONATE.2 THEY HAVE INFLUENCE.3 THEY LOOK FOR ACTION.4
- 5. MILLENNIAL IMPACT REPORT. • 12,000 Millennials • Born 1979 – 1997 • Since 2009 • All day, streaming conference • Download at themillennialimpact.com
- 6. Millennial Impact Report 1. To be inspired by the nonprofit 2. Specific examples of how their gift will make an impact 3. Having their gift matched WHAT (ALL) DONORS WANT. Cygnus Donor Survey 1. Report of impact 2. How donations will be used 3. Stories from recipients
- 7. MILLENNIAL DONORS ARE STILL DONORS EXCEPT… THEY EXPECT MORE.1 THEY CAN GET MORE.2
- 8. 10 THINGS THEY CARE ABOUT (AND SO SHOULD YOU). They care about impact1 They care about acting 1 0 They care about giving6 They care about their time9 They care about connecting7 They care about their peers8 They care about design2 They care about right now3 They care about information4 They care about fundraising5
- 10. Tell great stories (lots of them) THEY CARE ABOUT IMPACT.
- 14. Tell great stories (lots of them) Be tangible and specific (use numbers) THEY CARE ABOUT IMPACT. ✔
- 17. Tell great stories (lots of them) Be tangible and specific (use numbers) Close the loop THEY CARE ABOUT IMPACT. ✔ ✔
- 21. Make it clean & simple THEY CARE ABOUT DESIGN.
- 23. Make it clean & simple Have clear Calls To Action (CTA’s) THEY CARE ABOUT DESIGN. ✔
- 26. THEY CARE ABOUT RIGHT NOW.
- 27. THEY CARE ABOUT RIGHT NOW. Create compelling, concise content (headlines)
- 28. Think mobile first & be friendly THEY CARE ABOUT RIGHT NOW. Create compelling, concise content (headlines) ✔
- 33. Encourage peer to peer fundraising THEY CARE ABOUT FUNDRAISING.
- 36. Encourage peer to peer fundraising Give tools, ideas & support THEY CARE ABOUT FUNDRAISING. ✔
- 39. THEY CARE ABOUT THEIR PEERS.
- 40. Facilitate word of mouth THEY CARE ABOUT THEIR PEERS.
- 42. Facilitate word of mouth Use social proof THEY CARE ABOUT THEIR PEERS. ✔
- 44. Facilitate word of mouth Use social proof Share donor/fundraiser/hero stories THEY CARE ABOUT THEIR PEERS. ✔ ✔
- 46. THEY CARE ABOUT THEIR TIME.
- 47. Online training, education, etc. THEY CARE ABOUT THEIR TIME.
- 49. Online training, education, etc. Equip, empower and set free THEY CARE ABOUT THEIR TIME. ✔
- 52. Think about monthly giving THEY CARE ABOUT GIVING.
- 54. Think about monthly giving More frequent asks & smaller amounts THEY CARE ABOUT GIVING. ✔
- 57. Update your website THEY CARE ABOUT INFORMATION.
- 59. Update your website Use numbers (infographics) THEY CARE ABOUT INFORMATION. ✔
- 62. Update your website Use numbers (infographics) Share stories on social media THEY CARE ABOUT INFORMATION. ✔ ✔
- 65. Take the online offline THEY CARE ABOUT CONNECTING.
- 67. Take the online offline Provide opportunities for connections THEY CARE ABOUT CONNECTING. ✔
- 71. Don’t just ask for money THEY CARE ABOUT ACTING.
- 74. Don’t just ask for money Find ways for them to use social influence THEY CARE ABOUT ACTING. ✔
- 76. Tell great stories (lots of them) Communicate clearly (and often) Smaller, more frequent donation options IN SUMMARY. Encourage social Equip and let free Provide valuable opportunities for them Make it about impact Close the loop ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
- 77. FREE TOOLKIT.
- 78. THANK YOU! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions brady@charityexpress.com Empowering people to act on the human spirit of charity.
Notas do Editor
- They want to trust in how their donation will be used and feel good about the impact it has
- “Trust virus”, 50% decline in businesses, trust just 1 in 4 brands Technology, access, scale, etc.
- Choose 1 of these areas that you will give more thought to and choose 3 of the tactics or to do’s to implement right away
- 60% liked when nonprofits shared success stories or stories of the people they help
- Over half said they’re annoyed when they’re not able to find nonprofit details like contact information easily and quickly
- 59% said they wanted action oriented headlines and next steps on their sites
- 46% said they prefer asking people to donate to be a designed nonprofit in lieu of gifts: Opportunity $5k for wedding, charity: water built on birthday campaigns
- At conference, every session was mainly about word of mouth, brand advocates, stories and emotion (contagious, made to stick, Huffington, Scooter Braun, etc.) “Advertising is a tax you pay for unremarkable thinking”, Kiva, charity: water, Invisble Children didn’t use advertising to explode, they made themselves worth talking about.
- Arianna Huffington “self expression is the new entertainment”, give them some training but let them express themselves
- 83% gave, 84% through website
- 1 in 10 prefer to give over the phone: survey vs. actual!
- Emails need to be inspiring or useful: share stories or have needed info like calendar, lot’s of links and let them choose