Vc wk1

Design Diversão e humor Esportes

Week 1 (of 6) notes from Visual Communication and Typography. How to ID a problem & an introduction to SWOT Analysis.

VISCOM01
Visual Communication & Typography: The root of problem solving.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

What you’ll learn in this class:
1. How to spot a problem.
2. Build a process to solve problems.
3. Learn to live in the details.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

What you’ll do in this class:
1. Learn to appreciate minutia & your surroundings.
2. Deﬁne how you work as a creative.
3. Create something you can be proud of.

I’m a designer, dog trainer, cyclist, spin instructor, craft beer drinker, traveler and problem solver.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

STARTHERE.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

Thats not your problem, it’s only a vehicle to deliver your solution to someone else.

Your real problem is the one you haven’t discovered yet.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

In your project, you’re going to identify both small and large
problems from the outset and along the way. Here’s some
thoughts on how to identify them.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

What do you [your client,etc.] want to accomplish?
Make a list.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

Let’s look at your list. And try to identify just one thing you
want to accomplish ﬁrst.
Example: Concert Poster – To Buy Tickets
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

Okay, so what do you need to be able to accomplish this task?
1. How do you buy a ticket?
2. What is the ticket for?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

BUY TODAY!Visit phish.com/tickets
Phish Tickets

Does this information solve the problem? Maybe.
But does it satisfy what your user is going to want?
1. How much does the ticket cost?
2. Where is it?
3. When does it go on sale?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

PHISH LIVE!Visit phish.com/tickets
May 15, 2013 | Philadelphia, PA | $50

Does the solution solve your problem?
Test your hypothesis
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

Strength: What is unique?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

Weakness: What could you lose?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

Opportunity: What is to gain?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

Threat: What is the obstacle?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

QUESTION.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

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