SMS Marketing Workshop
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The document provides information about using SMS marketing for lead generation and direct communication. It discusses the high smartphone penetration rates and the reach of SMS compared to apps. It offers tips for effective inbound and outbound SMS campaigns including using keywords, coupons, contests and segmentation. It also addresses compliance and myths about SMS marketing.
![Marketing Workshop
Got questions on the fly?
TEXT NAME [FIRSTNAME] [LASTNAME] TO
0457 333 222
TO JOIN OUR WORKSHOP GROUP CHAT](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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SMS Marketing Workshop
- 1. Marketing Workshop Please switch your phone ON and silent TEXT ‘START’ TO 0459 333 444
- 2. Marketing Workshop Got questions on the fly? TEXT NAME [FIRSTNAME] [LASTNAME] TO 0457 333 222 TO JOIN OUR WORKSHOP GROUP CHAT
- 3. Marketing Workshop Why SMS Marketing? LEAD GENERATION DIRECT COMMUNICATION IMMEDIACY
- 4. Marketing Workshop SMS vs APPS? DEVICE AGNOSTIC NO TECHNICAL BARRIERS SIMPLE MECHANIC
- 5. Marketing Workshop Australia has the highest smartphone penetration in the world at 50% Source: Australian Mobile Smartphone Consumer Study 2011
- 6. Marketing Workshop Of100 people who find your offer. 50 have a smartphone 21 have Android 18 have iPhone 10 download an app 100 will have SMS Kantar’s ComTech WorldPanel
- 7. Marketing Workshop Win an IPAD! TEXT ‘IPAD’ to 0459 333 444 to enter the draw. Winner will be randomly selected by our randomiser and given at a later date. * y entering this draw you agree to receive further messages from Brad Down opt-out at any time by texting STOP to 0459 333 444. B
- 8. Marketing Workshop Win an IPAD! Enter the draw SCAN THIS Can my phone scan? Do I have scanner app? Which scanner? Download Install Scan Open browser Load page Enter entry info
- 9. Marketing Workshop Lead Generation KEYWORDS WEB FORM IMPLIED CONSENT
- 10. Marketing Workshop Longcode - $0 setup 0459 333 444 8 digit shortcode - $1500 setup 19 333 444 6 digit shortcode - $15000 setup 13 33 44
- 11. Marketing Workshop Compliance Messages cost 55c. Info call 1300 333 444. By texting in you agree to receive further offers from us.
- 12. Marketing Workshop Consent “ ermission is like dating. You don’t start P by asking for the sale at first impression. You earn the right, over time, bit by bit.” Seth Godin
- 14. Marketing Workshop Text for coupon TEXT ‘COUPON’ TO 0459 333 444
- 15. Marketing Workshop Hi, thanks for texting in for the Burst SMS coupon. Use the link to get your $50 worth of SMS Credit http://lnks.to/burst20
- 16. Marketing Workshop Text for instant win TEXT ‘INSTANT’ TO 0459 333 444
- 17. Marketing Workshop Congratulations, you are a Burst SMS instant winner. You have won $20 worth of SMS credit. Use the link to collect your prize. http://lnks.to/burst50
- 18. Marketing Workshop Text for info and forward TEXT ‘INFO’ AND YOUR NAME TO 0459 333 444
- 19. Marketing Workshop Thanks for enquiring about Burst SMS. Here is a link to some more information. A sales rep will be in touch to discuss your solution. http://lnks.to/burstinfo
- 20. Marketing Workshop Text for rich media TEXT ‘COOL’ TO 0459 333 444
- 21. Marketing Workshop Check out these cool ways to link from SMS to rich media. http://lnks.to/map http://lnks.to/video http://lnks.to/image http://lnks.to/app
- 24. Marketing Workshop Hi [firstname], you recently enquired about Burst SMS. How about an exclusive starter package? 5000 SMS and 3 mths longcode. $99 Save 80%! Like us on Facebook to collect. http://lnks.to/facebook Opt-out Reply STOP
- 25. Marketing Workshop Myths SMS IS DEAD SMS IS EXPENSIVE SMS IS UNRELIABLE SMS IS SPAM
- 26. Marketing Workshop Brad Down HEAD OF INNOVATION BURST SMS 0438 333 061 brad@burstsms.com