A Naples Press Club Special Event RSS feeds, open source, social media, blogging, web sites, WordPress . . .If any or all of these terms seem like Geek Greek or Gobbledygook to you, mark your calendar to attend this special event. The evening will include an informational walk through WordPress, an easy to use blogging and web publishing software. It's an open source product that grows with your website needs, from a brochure site to a full-fledged publishing system, with multiple authors and different content types and sections. Learn how RSS feeds and social media relate to published content on your site and how you too can spin a web of our own.

1. “WordPress 4 Wordies- Naples Press Club" Birgit Pauli-Haack, October 2010

2. Shift Happens: Did You Know 4.0

3. Content Consumption – Good ‘ol Times Print Books Magazine Newspaper Paper etc. Albert Einstein’s desk 1955

4. Screen Sizes = Larger Computer Screens Flatscreen TV Laptops Netbooks 1.5 Billion ppl Access to Internet via Computers

5. Screen Sizes = Smaller Tablets (iPad +) SmartPhones FeaturePhone (DumbPhones) 5 Billion Cell Phone Subscriptions worldwide

6. Consumption of Content – Online Website/Blog E-mail Facebook LinkedIn Twitter YouTube (video) Flickr (Photo)

7. Leverage: Content Syndication What is RSS?

8. From Reader to Syndication What works for Google Reader works also for

9. Your Web site is Online Hub Command Central = Your Website (blog) E-mail newsletter provides only header/blurb and link to site (single article links) Twitter post with link to site (single article) Facebook activities with link to site (single article) Building Community of Fans, Readers, Followers, Friends

10. Difference Webpage & Blogpost Web Page Blog Post Page & sub-pages Static Information never/rarely changes (i.e.,bio, about page, etc.) No Syndication Post in categories Dynamic/archived/perma-nent Lead into page(s) Organization news Profiles, stories, struggles Included in RSS feed enabling Syndication

11. Content in Articles Online Single article in a blog = news engine (web log) One topic 400 – 800 words Graphic + text Provides links for sharing RSS feeds Category + archives For longer texts, create e-book

12. Syndication Example: Blog 2 eNews Naples Press Club (NL) Naples Press Club (Blog)

13. Example Sites in WordPress Local Paper Naples Daily News Coastal Breeze News Online Magazines TechCrunch Gizmodo Authors Daniel Pink (Drive, The Whole Mind) Danielle Steel Phil Jason Sandra Yeyati

14. Getting started Sign up on WordPress.com Free & easy, not for main web site, w/ domain name always site.wordpress.com Great features, Limited regarding integration w/ other service (Security) Click here to Create Account

15. Taking a cruise around Wordpress

16. Getting Started Self-Hosted Account Peace-of-mind : Freedom = higher price : lower price 2-Minute install @ Page.ly WordPress Only Incl. free domain name. Official WP List: WP recommended All offer domain name registration with account

17. Open Source Software Free as in free beer Free as in free speech Free as in free kitten

18. Links: Better Blogging Links: George Orwell’s 5 Rules of Effective WritingPickTheBrain.com Ernest Hemingways’ Top 5 Tips for Writing Well copyblogger.com 5 Tips to Write Blog Posts About.com: Blogging Chris Brogan’s Best Advice About Blogging ChrisBrogan.com

19. What’s next? Contact: Birgit Pauli-Haack, phone: 239-331-5878 Slideshow online http://www.slideshare.net/bph Follow me on Twitter @bph http://twitter.com/bph E-mail me w/ ideas and questions bph@paulisystems.net