Part I of a three week session, presented by the Small Business Development Center at Florida Gulf Coast University in March 2012. This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. Stay on top of technology changes via our blog on Tumblr. http://socialmediatechnology.tumblr.com Presented by Birgit Pauli-Haack & Steve Hart, Relevanza, Inc. - Strategic, innovative communication http://www.relvanza.com

1. “ Using Social Media to Increase Your Website Traffic " Birgit Pauli-Haack, March 2012

11. Blog & Traffic

12. Twitter & Traffic

13. Facebook Fans & Traffic

18. Social Media – Going Viral

21. Go Viral: Twitter Reach

22. What is a Blog?