1. AN NCAA
RECRUITING PLATFORM
This document and its contents are Confidential and Proprietary, Bownce LLC 2012

2. Execu&ve
Summary
Company
Overview
§ Bownce,
LLC
is
engaged
in
building
products
to
increase
u&lity
for
customers,
users
and
adver&sers
in
the
Sports/Athle&c
Industry
§ 1st
product
launch
is
a
recrui.ng
pla?orm
for
NCAA
Schools
§ Revenue
is
derived
from
subscrip.on
and
adver.sing
sales
§ Ini.al
funding
through
Founder
and
Friends
&
Family
-­‐
$50K
Funding
§ Closed
Seed
Round
-­‐
$500,000
§ Seeking
Series
A
-­‐
$1.0M
§ World-­‐class
management
team
with
experience
in
commercializa&on,
opera&ons
&
start-­‐ups
Management
and
Board
§ Average
of
15
years
experience
in
recrui&ng,
college
athle&cs,
&
deal-­‐making;
19
years
in
high-­‐growth
start-­‐ups
2

3. A
Clear
Issue
NCAA
Schools
NCAA
Athletes
ISSUES
§ NCAA
guidelines
are
vague
and
constantly
changing
§ Coaches
have
limited
&me,
money
&
resources
to
find
talent
§ Schools
Athle&c
Departments
are
responsible
for
managing
compliance
§ No
uniform
strategy
for
electronic
communica&on
§ Live
under
constantly
changing
rules
§ Want
to
engage
with
Coaches
§ Hard
&me
in
choosing
right
school
§ Like
to
standout
to
peers
and
Coaches
Bownce’s
Strategy
STRATEGY
§ Create
one
common
communica&ons
pla?orm
–
addresses
compliance
issues
and
provides
u&lity
to
Schools,
Athletes,
and
Adver&sers
§ Through
men’s
basketball
launch,
quickly
penetrate
>70%
of
market
by
2016
§ Use
penetra&on
to
upsell
other
sports
programs
§ All
products
sold
under
an
annual
license
fee
to
Schools
while
free
to
Athletes
§ Standard
Ad
model
with
ability
to
develop
premium
programs
3

4. NCAA
Market
Breakdown
Division
I
Number
of
Schools
Number
of
Athletes
Total
Annual
Revenue
by
Division
Division
II
Division
III
347
281
439
147,669
93,790
178,441
$5.6B
$424M
$318M
4

5. Product
Roadmap
Product
Product
A
-­‐
Current
Launch
Major
Sports
Product
All
other
Sports
B
-­‐
launch
aSer
2014
Product
C
–
launch
aSer
2015
Sports
Program(s)
Men’s
Basketball
Bundled
Package
(Basketball,
Football,
Soccer,
Baseball,
and
Hockey)
Bundled
Package
(Total
of
30
Sports
)
Pricing/Year
by
Division:
Division
I
$5000.00
$20,000.00
$50,000.00
Division
II
$3000.00
$15,000.00
$35,000.00
Division
III
1,500.00
$7,500.00
$20,000.00
Total
Addressable
Market
by
Division:
Division
I
$1,735,000.00
$6,940,000.00
$17,350,000.00
Division
II
$843,000.00
$4,215,000.00
$9,835,000.00
Division
III
$658,500.00
$3,292,500.00
$8,780,000.00
5

6. Product
Roll-­‐Out
NCAA
Schools
1
Launch
in
Men’s
Basketball
-­‐
Completed
§
NCAA
Athletes
2
Get
endorsed
by
NCAA
–
Completed
§
ROLL-­‐OUT
STRATEGY
3
Create
awareness
campaign
-­‐
Completed
§
4
Seed
database
with
H.S.
athletes
-­‐
Completed
§
5
Promote
to
coaches
-­‐
Completed
§
6
Sell
to
School
-­‐
ac&ve
§
6

7. Pivot
• Content
Based
• Aggregate
Scou&ng
Data
(NCAA
Approval)
• Pared
Down
Profile
&
Modified
User
Types
• Immediate
Interna&onal
Presence
• Professional
&
Brand
Subscrip&ons
USER
TYPES
OLD
NEW
Student
Athletes
Student
Athletes
College
Coaches
College
Coaches
Tournaments/Camps
Pro
Teams
HS
&
Club
Teams
Scouts
(Contribute
Content)
Brands
7

8. Pivot
CONTENT
OLD
NEW
Provided
by
profile
owner
Gathered
by
Bownce
Analysis
by
Scouts
Provided
by
profile
owner
Interna&onal
Submissions
SUBSCRIBERS
OLD
NEW
College
Coaches/Programs
College
Coaches/Programs
Professional
Teams
Brands
8

9. An
Experienced
Team
Mandisa
Turner
Watkins
–
Founder
&
CEO
• 10
years
in
Finance
• Former
Div.
I
scholar
Athlete
• MS
E.E.
&
MBA
Kyoko
Kaneda
–
Sr.
Technology
Consultant
• Seven
years
in
IT
and
Project
Management
• V.P.
of
Nexops
a
bou&que
web
design
and
development
firm
• BS.
Harvard
Bioengineering
Tim
Reese-­‐
Advisor
&
Coach
• Twenty
years
experience
as
a
serial
entrepreneur
in
IT
&
healthcare
• Co-­‐founder
of
Forge
Intellectual
Capital
9

10. Screen
Shots
–
Bownce
Site
Exhibit
1.
–
Home
Page
The
Home
page
will
focus
on
delivering
original
content
Exhibit
2.
–
Profile
Page:
Features
shown
here
are
Unique
Branding
and
Messaging,
Compliance,
and
Video
Exhibit
3.
–
Compliance
Report
Reports
are
generated
on
demand
or
scheduled
10

11. Strategic
Trac&on
Completed
Current
Revenue
Pilot
Beta
• Beta
tested:
8
Schools
• Develop
Site
• 17
Division
I
Schools
• 2,700
High
School
Athletes
• NCAA
Approved
• 764
Schools
• 27,000
High
School
Athletes
• $5.7M
Rev
• $629K
Income
Jan. 2012 – Sep. 2012
Oct. 2012 – Dec. 2016
2010 - 2011
Future
Expansion
Upsell
to
Market:
•
Launch
Product
B
•
Launch
Product
C
After 2014
11

12. Use
of
Proceeds
•
•
•
•
•
Tech
Development
Salaries/Honorariums
Marke&ng
and
Promo&on
Consul&ng
G&A
12

13. Financial
Projec&ons
Q1
2014
Revenues
Q2
2014
$0
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
$84,500
$574,500
$494,500
$516,000
$548,500
$606,500
COGS
$50,000
$150,000
$105,000
$15,000
$2,500
$2,500
Marke.ng
&
Sales
General
&
Administra.on
$75,000
$75,000
$75,000
$75,000
$75,000
$75,000
$15,456
$350,954
$463,906
$355,555
$369,258
$364,258
$339,258
EBITDA
($15,456)
($491,454)
($69,389)
$48,943
$69,239
$153,739
$667,739
Cash
On
Hand
($15,456)
$493,088
$423,698
$472,642
$541,882
$500,000
$500,000
Equity
Investment
$692,622
$1,363,362
13

14. Exit
Strategy
• There
have
been
two
successful
exits
for
a
company
like
Bownce
in
the
market:
– beRecruited
(acquired
by
the
Raine
Group
for
between
$17-­‐22M
aner
VC
raise
of
$1.6M)
– Maxpreps
(acquired
by
CBS
Sports
for
$32M)
• Acquisi&on
by
pla?orm
company:
– Fox
Sports
– CBS
– RVS
Ventures
• Acquisi&on
by
strategic
partner:
–
–
–
–
Nike
Adidas
Under
Armour
Private
Equity
14

15. Thank You
For
more
informa&on,
please
contact:
Mandisa
Turner
Watkins
CEO
Mandisa@bownce.com
718.809.5788