Task 4

2. The first question shows that out of all 3
options, trailers are the most commonly
seen form of advertisement, this means
we should focus on our trailer more and
then posters was the second most voted
for advertisement so this should be our
second priority in the production stage.
From our results we have understood
that packaging is the least popular
advertisement however we will still
create a packaging pack.

3. The second question confirmed that
people do think that advertisement is
important to the success of a product,
this shows that our ad campaign is a
good choice. This information is reliable
because 100% of the recipients answered
yes.

4. The third question shows what catches
peoples eyes when they look at a poster
and you can see that detail and colour
had the same response and text had very
little response so you can see from our
research that people notice detail and
colour more than the text printed onto
the posters.

5. The fourth question shows that most
people voted the same except one which
was billboards this shows me that more
people pay attention to other things
rather than a big billboard and it shows
me that people think it is pointless to see
advertisement on billboards.

6. This question was asked by us so that
we would have an understanding on if
people would purchase a product after
it was advertised. 50%voted Slightly
likely, 42.86% voted moderately likely;
and 7.14% voted not at all. The other
options were avoided. However the
results were reliable and now we knew
what type of job needed to be done.

7. This question was asked so we would
know what the majority of people liked
different type of trailer e.g. horror,
action. Action got the most votes at
57.14%. Suspense got the lowest vote at
7.14%. Now we have a clear
understanding on what genres people
like in a trailer.

8. This question shows that people mostly
watch trailers on YouTube and TV
where as no recipient chose websites.
This shows that our Trailer would either
be advertised on YouTube on TV as this
would advertise to the most people.

9. This question shows if people will buy a
product after seeing the advertisement.
The highest vote was moderately likely
at a rating of 42.86%. For the lowest 2
questions had a draw at 7.14% showing
that people are influenced into buying a
product after seeing this advertisment.

10. Question 9 shows that people look for
detail the most in a game cover as well
as cover. This means that when creating
our game covers we will focus on detail
rather then anything else. Secondly we
will use colours that make the cover
stand out.

11. The results show you that people are
moderately more likely to purchase the
products this was the most voted one
and you so can see that very likely,
slightly likely, not at all likely have the
same results you can also see that
extremely likely had very little votes so
these were our results.