The document introduces the Semantic Engagement Index (SEI), a new metric that measures word-of-mouth and social conversations. The SEI captures digital conversations across social media, transcripts, call centers, and more. It is based on language and context rather than likes or sentiment. The SEI has been academically validated and can create predictive marketing models. It has been shown to strongly link specific conversations to sales, with correlation rates over 80%. The SEI outperforms other sentiment metrics in directly linking conversations to brand sales.

1. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
Email : simon@bottomlineanalytics.com
UK Office : 44 (0) 1398 320169
US Office : (001) 770.485.0270
www.bottomlineanalytics.com
A BREAKTHROUGH APPROACH!
INTRODUCING
THE SEMANTIC ENGAGEMENT INDEX
SEITM
DRIVING INSIGHTS AND ROI THROUGH WORD OF MOUTH / SOCIAL CONVERSATIONS
“Our Approach Focuses on the Meaning of Conversations…
To Help Marketers Develop Content and Messaging That Create Strong
Emotional Bonds with Their Customers”

2. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
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Introducing The Semantic Engagement Index
• A unique metric that serves as a basis and standard of measurement for word of mouth and social
conversations that has been validated like nothing else (across a diverse set of companies with
collective sales of over £100 billion)
• We capture the voice of the consumer across any digital conversation: Social Media, Transcripts,
Call Centres, Focus Groups, and Online
• Our social conversation metric is based on language and context (even understanding sarcasm!),
not number of ‘likes’ or conventional word-counting sentiment
• Based on Linguistics rules that have been academically published, peer reviewed & validated
• Creates Predictive marketing models, to drive better business decisions and increase ROI
Stance-Shift
Analysis
Unobtrusive
Superior
Research &
Modeling
Unbiased
Social
Conversations SEITM
Actionable
Insights
Unmoderated
“SEITM
directly linking and
influencing brand sales”

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SEITM
The Linkage & Influence To Sales Over Time
Shows That SEITM
Has Predictive Power
Proven Linking With Brand Sales
Correlation = 86.4% Correlation = 84%
Correlation = 81.1%
Correlation = 83%
Correlation = 83%

4. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
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Marketing
Strongly and directly linking specific conversations to sales enabling accurate predictive marketing models
Market Research
Finds the answers to the questions by linking the conversations – being able to compare the past to the present
and predicting more accurate influences
Customer Insight
Finds the conversations which are providing genuine customer feedback into what is affecting and influencing
customer engagement
Public Affairs & PR
Quantifies and monetizes how relevant public issues affect your brand and the degree these issues are
connected to broader public concerns
Advertising
Being able to link advertising to the conversations and then measure the impact of the advertising through
conversations to brand sales.
Social Media
Measuring and linking conversations to brand sales and providing actionable insight
Real Conversations Means True Reflections
= Monetized!
Key Areas SEI™ Provides Actionable Insight For?

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SEITM
82.9%
14.8%
9.9%
7.7%
5.9%
2.8%
-3.2%
-20% 0% 20% 40% 60% 80% 100%
SEMANTIC ENGAGEMENT INDEX POS/NEG RATIO
METRIC 5 POS/NEG RATIO
METRIC 1 POS/NEG RATIO
METRIC 4 POS/NEG RATIO
METRIC 6 POS/NEG RATIO
METRIC 2 POS/NEG RATIO
METRIC 3 POS/NEG RATIO
Comparison of linking directly to sales
versus six leading sentiment metrics
SEITM
can show which
conversations are strongly
linking and influencing brand
sales more than any
comparable metric across
multiple verticals and studies
“SEITM
directly linking and
influencing brand sales”

6. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
• Our solution combines the best of Business Intelligence,
Innovative Modeling Techniques and Superior Language
Models, enabling us to generate better insights across many
areas of the client organization, such as consumer insights,
media, marketing strategy and public relations.
• A powerful tool for social media ROI measurement
providing deep insight into relevant issues of brand
positioning, brand reputation and brand image, the
consumer experience with your brand and what ideas and
content are most relevant in creating and driving the
passion for your brand.
• By uncovering what is really important to consumers in word
of mouth & social media conversations we can compare
what really engages consumers versus competitors and what
particular topics are driving the engagement
Understanding The Semantic Engagement Index
This is the foundation for understanding
consumer engagement with a brand!

7. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
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7
Social Media
ROI
In-Market
Execution
Content
Strategy &
Insight
Brand
Reputation
Management
1) Quantify the ROI of
your social media
strategy and
campaigns. Monetise
your customer
experience
3) Use a deep
understanding of
consumer
conversations to
develop Content
and Marketing
Strategy
4) Monitor and
Manage consumer
conversations that
are impacting your
brand reputation.
2) Enhance the in-
market execution of
Promotions, Sports
Sponsorships and
events based on
consumer conversations
Actionable Solutions

8. Simon Brock
Client Services Director - EMEA
Bottom-Line Analytics
E : simon@bottomlineanalytics.com
M : 44 (0) 7824 305325
UK Office : 44 (0) 1398 320169
US Office : (001) 770.649.0472
www.bottomlineanalytics.com

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OUR TEAM’S EXPERIENCE