1. 1
Culture as a Weapon
Wednesday, September 18, 13

2. Global Marketing2
John Willis
Director, Multi Cloud Management
Dell (Enstratius)
@botchagalupe
Speaker introduction
• 35 Years in IT Operations
• Started out with Exxon
• 30 years working with startups
• A lot of failures
Wednesday, September 18, 13

3. WHO AM I (@botchagalupe)
32
Wednesday, September 18, 13

4. 42
CAMS
•Culture
•Automation
•Measurement
•Sharing
CAMS
16
subscribe in
iTunes
Wednesday, September 18, 13

5. 5
Culture
Culture Eats
Strategy
(Drucker)
Wednesday, September 18, 13

6. 6
Three Tribes of Culture
1. Change Your
Culture
2. You Can’t
Change Culture
3. The Nurture it
Culture
Wednesday, September 18, 13

7. 7
ChangeYour Culture Tribe
• Command and Control
• Culture Coaches
• Slogan Based
• Gold Coins
• Utilize, Motivate and
Potential
Wednesday, September 18, 13

8. 7
ChangeYour Culture Tribe
• Command and Control
• Culture Coaches
• Slogan Based
• Gold Coins
• Utilize, Motivate and
Potential
Wednesday, September 18, 13

9. 8
Culture
Wednesday, September 18, 13

10. 9
You Can’t Change Culture Tribe
Company cultures are like
country cultures. Never try
to change one. Try, instead,
to work with what you've
got.
(Famous Drucker Mis-Quote)
Wednesday, September 18, 13

11. 10
You Can’t Change Culture Tribe
“Don’t change corporate
culture: use it,”
(Actual Drucker Quote)
Wednesday, September 18, 13

12. 11
Nurture It Tribe
• Don’t change corporate
culture: use it
• Figure out what it is and
work with it
• Nurture it
Wednesday, September 18, 13

13. 12
Nurture It Tribe
Simon Sinek
“Start With Why”
Wednesday, September 18, 13

14. 13
Deming Fu
Wednesday, September 18, 13

15. 14
Greatest “Why” Story Ever Told
“Culture isn’t just
one aspect of the
game — it is the
game.”
Wednesday, September 18, 13

16. 15
Deal With It Tribes
Wednesday, September 18, 13

17. 16
High Performance Culture
• They don’t apologize for being
tough
• They hire smart people who need
to make hard decisions
• Everyone is expected to take risks
and be an impact player
• Consistent contributor and
innovator
• Increase trust promote freedom
• Adequate performance gets a
generous severance package
Wednesday, September 18, 13

18. Global Marketing
High Performance Culture
17
Wednesday, September 18, 13

19. 18
The Github Revolution
• Culture of collaboration
• People who like to share things
• Adopting automation as a culture
• Propagate culture
• no managers at github... everyone
is a manager
• The structure of Github is
unstructure
Wednesday, September 18, 13

20. 19
The Etsy Way
• Code as craft (artisan)
• Enable people to make a
living making things
• Blameless culture
• Tools to reinforce your
culture
• Benefit Corporation
Wednesday, September 18, 13

21. Global Marketing20
Devops Companies ( GE )
Wednesday, September 18, 13

22. Global Marketing
Reading List
Wednesday, September 18, 13

23. Dell
Restricted
Software
Q&A
Wednesday, September 18, 13