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101 Strategic, Job Search
Marketing Steps!
The helpful checklist-guide to all things considered
workforce readiness and social media smart
 1. Why knowing who you are during your job search and
 2. Why it is important to strategically present your personal brand;
Your knowledge, skills (both hard and soft), and abilities, passions,
information and work experiences better known in the business world and
job market as, “your assets” and “your competitive advantage” in an
immensely, digital technology-driven world to an employer, hiring manager,
recruiter, headhunter or anyone else in need of your valuable services?
 3. Job Seekers, Are you ready for a strategic, social media-motivated job search?

Job Search
Marketing

Baby Boomers,
Generation Y,
and Millennial
Job Seekers

Competative
Advantage

Social Media

Strategic Career
Planning

9/19/2013

By Lenora Johnson, CPRW

101 Strategic, Job Search Marketing Steps!

101 Strategic, Job Search Marketing Steps
Seeing yourself as you should, an asset; a product or service; with assets (knowledge, skills, and
abilities) that need an appropriate presentation (résumé, interview, worksite performance) to be
sold (negotiated for salary and other employee benefits) by the jobseeker for purchase to an
employer for usage (work at company to help increase organization’s bottom-line), consumption,
or an addition to their knowledge and information previously purchased from the (job) market.
Welcome to 101 Strategic, Job Search Marketing Steps!
Lenora Johnson, CPRW
Self Published
101 Strategic, Job Search Marketing Steps. Copyright © 2013 by Lenora Johnson. All rights
reserved. Printed in the United States of America. No part of this book may be used or
reproduced in any manner whatsoever without written permission except in the case of brief
quotations embodied in critical articles and review. For Information address Lenora Johnson,
P.O. Box, Dolton, Illinois 60419
My books may be purchased for educational, business, or sales promotional use. For information
please write: Lenora Johnson, P.O. Box, 60419
First Edition
Designed by Lenora Johnson, CPRW
Library of Congress Cataloging-in-Publication Data
Johnson, Lenora
Seeing yourself as you should, an asset; a product or service; with assets (knowledge, skills, and
abilities) that need an appropriate presentation (résumé, interview, worksite performance) to be
sold (negotiated for salary and other employee benefits) by the jobseeker for purchase to an
employer for usage (work at company to help increase organization’s bottom-line), consumption,
or an addition to their knowledge and information previously purchased from the (job) market.
p.cm.
Includes Index
ISBN 1-12345-6784-8
Strategic career search planning. 2. Jobseekers. 3. Career readiness. I. Lenora

Preface
To all job seekers, of every industry and of every financial and educational background who
have become displaced, homeless, less-fortunate, or depressed because of our nation’s economic
downturn; you are not alone nor are you just another jobseeker.
May you be the unique, jobseeker/candidate who makes the best impression and the greatest
impact; the one unlike all other jobseekers that possess hidden knowledge and the keen ability to
market oneself within one of the toughest job markets ever and gets hired?
“May the most informed and the most knowledgeable jobseeker win?”
Thanks to my children Melissa, Markita, Vincent, and Bryana and grandchildren Zyyhear and
Emily, who bore through the rough times to get this book written when I should have gotten a
job. I had to remind myself that, writing is my real job. The excitement or writing and getting
this book edited and published was a constant reminder of my writing passion.
Lenora Johnson
Certified Professional Résumé Writer
https://www.bossresumes.com
http://www.twitter.com/bossresumes
http://www.linkedin.com/lenorajohnson
LenoraJohnson@bossresumes.com

Table of Contents
10 Steps to Consider Before Entering or Re-entering the Workforce .............................................1
10 Steps to Consider for Locating and Removal of Job Search Barriers........................................2
10 Steps to Consider Throughout your Job Search While Living in a Domestic Violence Shelter 3
10 Things to Consider When Creating a Strategic Job Search Plan ................................................4
10 Steps to Consider When Shaping your Value and Creating an Elevator Pitch ...........................5
10 Step to Consider When Distributing your Job Search Marketing Tools ....................................5
10 Social Media Networks and Sites to Consider for use Throughout your Job Search .................7
10 Steps to Consider When Entering or Re-Entering a Workforce as a Baby-boomer or
Generation Y Job Seeker .................................................................................................................8
10 Things Millennials Can Consider throughout their Job Search ..................................................9
10 Steps to Consider after Interviewing with a Hiring Manager ...................................................10

Foreword
The following graph is a tool that can help you to visually see how job search marketing and
business marketing is the same. It displays the elements of how to market or sell a product or
service. This guide is created just for you and by now you must have determined that the product
or service throughout the course of searching for employment is “You.”
Changing your mindset to view yourself as a human product and service in need of branding and
marketing, just as a business does is an important process to landing employment. It is the very
purpose of this job readiness guide and to help you realize the emphasis of who “You” are and
what is your value. The graph and the books contents helps to compare introduce the similarities
of the marketing of humans and products or services.
Reading further and answering the following questions will help to explain.
 What prompts you to purchase goods and services that you and your family consume?
 Is it the packaging?
 Is it the advertisement that you saw on television, heard while viewing a You Tube video,
or have read in a flyer?
 Do you read the ingredients of the product or just compare the benefits before buying it?
 What value does the product or service offer?
 Will or does the service or product add satisfaction to your using it?
A company selects and hires job candidates based on the same elements that you select when
making a buying decision purchase. You in return do the same thing before making a purchase,
product or service comparison. Anyway you look at it; it’s one big cycle of satisfying needs,
wants, and desires.
As a job seeker, you have the very same responsibility to market yourself to a company,
employer, hiring manager, headhunter, or anyone else needing to obtain your knowledge,
skills, and abilities for their benefit; and of course, you are looking to get paid and paid
well for the duties you are to perform. How well you market yourself on your resume, at a
job interview, and while performing your duties will determine how well you negotiate and
bargain for your salary and other employee benefits.
How do you market yourself to these organizations recruiting and hiring job seekers for
their benefit? I’ll tell you, you have to create a strategic, marketing plan and stick to it! You also
have to create eye-catching, job search marketing tools, and a flawless, presentation of interview
skills. If you are stuck and need to brush up on your resume crafting and interview techniques,
who are better to help you to develop such a plan, a professional resume writer or career coach?
Job Search Marketing Tools
Your résumé has to sell you and your assets, by use of creative, physical appearance and it must
paint a picture of what you previous work performance and other accomplishments can do for

the organization, it must also relate that there is stored knowledge and information that is inside
of your brain; unable to be seen. This is your value. This is what you sell.
How knowledgeable are you really, when it comes to the information in your job search
marketing documents. Job Seekers often become complacent because they are not the creator of
their own resume and cover letter.







Do you know the content of your résumé; this is your package before the interviewer
even sees you?
Do you know what industry and the duties of the title you are qualified to perform?
What is your competitive advantage?
When and what time will you interview?
How many job applications will you snail mail, email, fax, or walk in in-person in a day
or week?
What are your goals for transportation?

Whether you wrote your resume or not, you have to know what’s in your resume and you must
be prepared to answer any interviewers’ question about who you are and what it is that you do all
in such a short time frame.
Have you determined your worth? If not, maybe you should?
Keep in mind that because of issues with our economy, you have been added to a huge pot of
diverse, jobseekers with multi-talented, career levels and plenty of accomplishments to match
including; executives, mid-management, experienced, entry-level, students, and return to work
job seekers who may or may not possess Doctorate’s, Master’s, Bachelors or Associates
Degrees, Certifications, and additional training. And, because of the economy, all of these
lovely, job seekers are trying to find the best way to get noticed by a hiring manager- forcing
everyone to compete for the same position with only one talented job applicant capable to be
hired for the position.
Social Media Job Searching
Wait a minute, you’re not finished, now add social media to your marketing campaign ( the
person making the hiring decisions are now searching for job candidates, who are also searching
for employment by use of new, digital technology via the internet; including video interviewing,
video résumés, LinkedIn, Twitter, and other modes of digital communications!
Tough mountain to climb if you’re not prepared, but putting much needed effort while adjusting
to changes and you are definitely ready to conquer a challenging, job hunt in return capture
rewarding, employment. All while submitting a résumé at the click of a mouse.
Strategic Career Planning
Which boils down to how strategic your presentation of assets is placed on paper, how are they
presented in-person, how the content of your social media profile is viewed, and what your
internet presence consists of? Is this getting easier? In many ways it should.
 Do you need an outside coach to overall assess your job search needs, add creativity to
your résumé and cover letter and to provide critique to your job search or can you
challenge yourself to work alone or with minimum to maximum support.

All of these things are to be included in your job search marketing plan, which require the same
type of planning that an advertising, marketing, and research and development department have
to consider when creating, developing, and marketing their products or services. You too, have to
think like a marketing manager to be in today’s job market.
With the unemployment rate as high as it is, state to state, it would be in your best interest to find
out all that it takes to be competitive in this job market.
When an employer has determined that you are the one they wish to hire, salary negotiations are
your payoff for the knowledge and information that you bring to the table. This my friend, is
when your goods and services; your assets will be bought and compensated for with a great
salary package, health and life benefits, stock options, tuition compensation, entertainment, and
other rewards in exchange for “You”.
Create your job marketing tools to be effective and successful. Market you! Differentiate
yourself from the competition.
Now is the time to understand the great résumé phrase, “I am a valuable asset” or “I will be a
valuable asset to your organization!” An awesome, overall presentation of what makes you the
best candidate for the job, along with your skills sets; if matched to the business’s requirements,
should get you hired.
Companies know exactly what an asset is because they too are selling a product or service.
Then there are other posing questions that need answers and actions, for instance:
 When will you actively job hunt?
 When will you add or build upon your certifications, training, seminars, workshops, and
other continuing education; for the enhancement of your career?
 What are your plans for continuing education?
 Are you interested in advancement?
To do so you have to increase your knowledge and skills and reduce the knowledge and skills
gap. This is what companies are looking for: knowledge and information, especially in our new
digital era! This is also why the millennials have such a huge digital skills gap above all other
age groups or generations when it comes to their usage and accomplishments within technology.
Simply close the skill gap by allowing and increasing your knowledge and information via the
use of computers, smartphones, androids, laptops, tablets, and laptops and everything else that
the internet has to offer.
Baby-boomers, Generation Y and the Millennials
Which brings us to the effects of the Baby boomers, the Generation Y’s and the Millennials work
habits, work ethics, and differences during a social media-driven job search.
Are you aware of whom your competition while job seeking and the willingness to get along in
the workforce after you have been hired to the same completion, all for the common good of the

organization? This will become a very difficult task for the Baby-boomer, the Gen Y and the
Millennial because the three generations just don’t see eye to eye.
The irony of it all is that there is a new force- the digital job search and the fact that all three
generations could be a hiring manager, co-worker, or job-seeker, supervisor, or manager. So, it’s
pretty much, cut and dry especially with the Baby-boomer staying in the workforce longer than
they should, the Gen Y not leaving the workforce anytime soon, and the Millennial is entering
the workforce with new and totally different ideas, a huge, jump start on digital technology, and
all eyes on them.
Using this book as a checklist to create an action plan and evaluate your results are the
steps to accomplish a strategic, career/job plan.
Press forward with zeal and tenacity! Use the pages included in this book to take notes. Tackle
all that the internet and social media has to offer. Then you’ll create a recipe for success.

Chapter 1
10 Steps to Consider
Before Entering or Re-entering
The Workforce

10

Steps to Consider before
Entering or Re-entering the
workforce

When re-entering the workforce, there are many, many things that a job seeker must consider
before entering or re-entering the workforce. A job seeker that is re-entering the workforce
has either worked in the workforce at one time before or are still employed in the workforce;
they were either terminated from, laid off, quit, took a leave of absence, or are returning to
work from being a stay-at-home mom, a retiree, or a military personnel or military spouse.
For whatever reason you're entering the workforce, you the job seeker must know the things
that you should or shouldn't do, since job searches are no longer achieved in the same way as
they once did.
Have you ever wondered what all the hoopla is about concerning the use of cell phones,
computers, and this thing called the Internet, especially for a job search? Attempting a job search
when you never had to work before has some benefits as there are no changes to compare. If you
are re-entering the workforce, many things have changed since the last time you applied for a
position and were hired. More than likely, you will have to make adjustments to your old career
search plans.
Not everyone is on the same level in education, experiences, technology, or confidence! We are
all different, but the job description makes us comply with what the employer is looking for.
Therefore, being a match or a good fit for the team includes sharpening up those personality
skills (soft skills), too! Social media won’t eliminate these attributes, as they must be visible in
the interview too. Recruiters and hiring managers are now utilizing Internet Technology to
recruit the job candidates of their choice; job seekers who they consider are needed and would fit
in with their workforce and the organizations’ goals.
Do you own a smart phone; I am not referring to the flip phone that operates without an Internet
connection or has limited Internet connection? Many people reading this would openly say,
“What is she talking about? “What is she writing about, everyone owns a smart phone?” You
would be completely surprised to know, that everyone does not own a new digital technology
device.
Not everyone jumped on the band wagon of purchasing new technology including; a smart
phone, desktop, laptop, or tablet. Everyone does not believe in the use of our new technology.
And for some reason or another, it startles one to use it.

Therefore, these individuals are looking for employment and have no clue where or how to get
started by using social media and its platform the internet. These types of job seekers need much
more encouragement.
Which leads me to the next question? Are you currently using one of the older ways of filling out
and distributing applications and paper résumés; by either mailing, hands delivering or faxing?
Although few hiring managers and recruiters still accept faxes and the hand delivering of job
applications and résumés (only upon request) both are currently being submitted adamantly via
the Internet.
It should be in everyone's best interest to own and purchase a smart phone, android, laptop, or
desktop computer. You don't have to buy one if you do not want to but, it would be a wise
decision to invest in purchases that would contribute to your learning, growth, and
accomplishments from the information available on the internet. Do I need to remind you that the
path to a successful job search has changed?
Here are 10 brief tips to help your job search if you are hesitant of using more advanced
technology:
1.
Make a list of the jobs that you are interested in and are only qualified to
perform.
2.
If you do not have a smart phone or computer you can always use the Internet
at the library or you can purchase a new computer or Smartphone, if it is within
your budget. Shop around, ask questions and do comparative shopping. After you
have made your computer purchase or have visited your local library, you can
now begin to research your job title, industry, and employers that you are
interested in working for.
3.
While online you can utilize and print résumé templates, interview tips and
techniques, interview questions, and résumé salary information.
4.
On the Internet, you can download apps to create résumés to review interview
tips and techniques and other information relevant to you job search plan.
5.
If you need help with directions, there are websites and apps such as
MapQuest, Google, and Navigation to name a few, which will help you with
locating and calculating the best route for your arrival and destination to job
searches and interviews.
6.
With the use of the Internet, you have the ability to review and to be familiar
with an enormous amount of information about a company and its hiring
managers, and recruiters by engaging in conversations, chats, networking events,
job fairs, blogs and other career opportunities or events through the use of social
media.
7.
Log into social media network sites, like LinkedIn, Twitter, and others for
assistance with your job search. Be very careful what you include in your profile
that will cross the line between professionalism and unacceptable, behavior. Many
job candidates who were once considered to fill a job opening were soon rejected
based on negative information entered in their social media profile.
8.
Log in to employer sites or temporary agency websites; companies list their
mission’s statements, describing what the company is about. These sites also

include a description of jobs that are available for hire, contact information, hiring
manager’s information and blogs and directions on how to get to their office
location.
9.
Check your job title for a complete job description; know what is expected of
your job title. Know what changes have been made to the position since you last
worked or applied for employment. What continuing education is needed to bring
your career up to part? Take notice of any changes of knowledge, skills and
abilities. Prepare yourself to return back to school to improve your ability to
perform the job.
10.
Remove all doubt from your job search. Know who you are and what your
value entails.
Knowing these things, along with finding and fixing employment barriers that exist in
your job search, will help you transition and be a lot more successful at finding
employment.

As of October 19, 2013, the current unemployment rate in the United States is
7.1%. This percentage rate does not include unemployed, jobseekers that have
stopped looking for work or jobseekers who are no longer receiving
unemployment benefits and who have also stopped looking for work. Therefore
the unemployment numbers are considered to be higher.

Check the state by state unemployment rate and other workforce statistics
by visiting www.bvs.com.

 Smart Job Seekers Keep Notes

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Chapter 2
For Locating and Removal of Job Search
Barriers

Steps to Consider for Locating
and Removal of Job Search
Barriers.

10

It is a given, because we are human beings, that there are barriers to job
searches. Unfortunately, it does not matter what our education o r financial
background is, barriers definitely exist. Some barriers are common in nature;
some are due to personal dynamics that only you know the cause. Some job
seekers may have more barriers than another and they may present more extreme
than others.
Through previous, personal experience as a jobseeker in search of employment I
have had to personally locate and eliminate barriers to my own job search. And,
while creating job search marketing tools for job applicants as a Certified
Professional Résumé Writer creating job search marketing tools for job
applicants; who are entering, re-entering, transitioning, or by promotion who are
looking for employment- I have met with clients of my services, and assessed their
job search needs and also assisted with locat ing their fears, strengths and
weaknesses along with the elements that stand in their way of locating and
retaining viable, employment.
Because of our nation’s, economic woes- job seekers who contribute to the economy as users and
producers of the very goods and services produced domestically or globally, have indeed been
affected. Many people are aware of the existence of their barriers, and either do or do not know
how to reduce or eliminate the barriers. Others know what their barriers are and because of the
financial and emotional strain in both the national and personal economy, cannot budge and need
strategic and consistent, motivation with moving forward and past certain devastations. And,
there are those job seekers who have never, ever required outside assistance with barriers or with
applying for and obtaining employment. These jobseekers, is the most rewarding in my career
when come to strategizing a career plan.
For whatever reason, the barriers exist and this guide helps to become a reminder that it is
detriment that such pitfalls and sensitive elements be removed to build confidence and selfesteem in yourself and your finding the best employment that you are most qualified to perform.
Below are 10 steps that if considered, can assist with reducing or eliminating problems
that currently persist in your job search and have weighed heavily on your attempt at
getting hired:
1.

Write down the things that are worrying you; date this list.

2.

Write down the things that are keeping you from finding employment, for
example, child care, adult day care for an elderly parent, education, money,
transportation, or divorce; date this list.
3.
Write down your fears when it comes to your job search; date this list.
4.
What things did you write down? Can you improve, or eliminate this list
within minutes, days or weeks; date this list.
5.
Separate the things that take longer to accomplish from those that will not.
6.
Begin a check list and diligently work at it. Set a goal to complete, remove,
reduce, or eliminate the task or barrier.
7.
Ask for assistance from a family member, friend, pastor, counselor, or anyone
that you confide in and trust with your best interest.
8.
Obtain referrals or recommendations for both private and government
agencies that can help eliminate or reduce the barriers; help is there, use it. Forget
about your pride and what others will think about your use of such services. Make
a plan to utilize them temporarily, but child care services if within guidelines, can
remain as long term use.
9.
Read self help books, meditate, pray, keep an open mind; believe that you
can’t and won’t stay in the same situation which is not where “You”, at all, want
to be.
10. Research the internet, by use of your smartphone or personal computer; for
instant information and answers to many of your needs.
Barriers can be difficult to remove and because resources many not be easily,
attainable to you, can sidetrack your motivation and make you think that trying is
useless. If the effort is made by researching, calling for assistance and marking off
items from your barrier checklist, you will probably see problems and issues begin
to eliminate or reduce; and the road to your job search may become more visible.

Below are a sample, barrier locator and resolution checklist. On the
following page is a full-page barrier checklist. Feel free to print as
needed.
Problems/
Barriers
(examples
below)

Child Care

How
Can You
Resolve

Resources
to Help Fix

Contact
Information

Feedback

Solved?
Yes or
No

Sample

Also, try locating on the World Wide Web, personality, skills, and,
abilities tests to eliminate barriers related to your finding
employment.

Problems/
Barriers
(examples
below)

How
Can
You
Resolve

Resources
to Help
Fix

Contact
Information

Goal
Started
Date

Goal
Feedback
Finish
Date

Solved?
Yes or
No

Chapter 3
While Living in a Domestic Violence Shelter

Job Search Steps to Consider
While Living in a Domestic
Violence Shelter

10

Many women, children, and men are consumed with the aftermath of domestic
violence on a daily basis. Shelters are now overwhelmed with residents due to
issues caused by the economy including, domestic violence, unemployment, and
underemployment. Transitioning from home to a domestic violence shelter can be
overwhelming. I know, because I and my children have been there.
It is quite difficult to gather thoughts, personal items, money, and composure to
move forward from the cycle of events that led up to your stay. The 10 Job Search
Steps are to be considered with the workout plans and safety plans of the staff,
legal advocates, and social workers of the domestic violence facility in which you
reside. The 10 Steps are not to take precedence to your domestic violence issues.
These steps can help you to move forward with your job search, which for a person of domestic
violence presents far more barriers than that of an average person’s job search. I’m sure that your
advocate has given time to adjustment to your residing in the shelter, reviewed safety plan, and
have developed a plan to your obtaining employment to help you gain independence and
financial stability.
It is imperative that throughout your search you remove as much doubt as you can; it takes time.
Now you have new issues including living in cramped spaces, eating and showering when
someone else says so. This may be so, but now you and your family’s safety has been secured
and trying to search for employment and land a job is now necessary as your stay in the shelter
may be limited.
Because I am not licensed to provide you with social counseling, I am so certified in the
preparation of assessing a jobseeker for the creation of a résumé and other job search marketing
tools and also I have the experience of motivating myself and my children throughout a
tumultuous time. This, my friend, is how I can present the steps to finding employment under the
pressures of living as a domestic violence victim in a domestic violence shelter.
I will try to motivate you to know that you must create a checklist, a plan. You have to condition
yourself to check the list off as you go. Try to check off at least two things a day. I will try to
motivate you by saying to you, “You can do it.” I know from experience that you can and that
you must. A thorough plan and adherence to that plan will make you successful at what you set
out to do. Do not, by any means, take your stay at the shelter for granted. I know that this is a
difficult time and that there is more pain and unanswered questions of, “why” and “how could he

or she have done this to me”, but one thing for sure, is that it did happen and you must prepare to
get stability in your life.
Did you know that obtaining shelter is most important than anything you need to accomplish? If
you have no place to live or an unsecure place to live, having money does not satisfy the stability
needed during this uneasy time. This is a fact. Did you know that while you are at the shelter that
you now have housing, you’re dislocated, but you have housing? The lights are on; there is heat
and air conditioning. There is food, soap and water, and bathing facilities. There is laundry
space. There is clothing, shoes, and food donations. There are school supplies. There is access to
counseling services, transportation, and other resources such as information to social services,
permanent housing, Medicaid, Medicare, and Social Security agencies, to name a few.
The domestic violence shelter has access to hiring managers, temporary agencies, and employers
looking to invest and help the community when such a need arises. So with that, everything that
is needed to keep you warm, safe, and provide a roof over your head is there. There for you at no
expense. All you have to worry about is building a positive, frame of mind, a positive, emotional
well-being and successful approach to employment, and of course, those dreaded chores - The
same chores that you have to do at your own home.
Let’s get started with the 10 Steps you need to consider using with your job search:
1.
2.

3.

4.
5.

Discuss, review, understand and make every attempt to complete the plan that
the domestic violence shelter staff has created for you and your family’s personal
situation.
Create or revamp your résumé and a cover letter yourself or with the use of a
friend, a staff worker, or a professional résumé writer, tailored to the position you
are qualified to perform. You must have an updated résumé and cover letter! The
job market has changed and if you haven’t already done so, you need to make
changes to how you search for employment.
If you have a smartphone, android, tablet, laptop, desktop computer access
while in the domestic violence shelter or by security release to go to the local
library by approval of the domestic violence staff, search and locate information
concerning careers, job descriptions, and employer name and address information.
You can download apps to résumé and cover letter templates, interview tips,
techniques, and questions and proper interview apparel. You can also find mock
interview information with these devices and resources as well.
You can print directions or download apps such as MapQuest, Google Maps,
or Navigation that locate your destination and give you routes to take to get to
jobs, social service agencies, school, and other locations.
Once you have created a résumé and cover letter, you can submit it according
to how the hiring manager, employer, or temporary agency has requested it to be
sent. You can visit employer sites or temporary agencies such as Robert Half,
Office Team, and Kelly to name a few. You have to save your résumé to your
email or scan to your email or have in your documents on your computer to

upload or submit your application, résumé, and cover letter to the sites job portal
or job board, according to specifications.
6.
Know your skills, the job title, what position you are applying for and that
you qualify for. Know your accomplishments that helped make the previous
companies successful. Know your education, training, certification; seminar,
workshops and other continue education information. Know your typing speed
and computer skills. Ever volunteered and did community work, that’s important
too. For your cover letter know why you want to work for a specific company
and what skills you possess that stands out from the crowd- then briefly ask for an
interview.
7.
Look over your clothing for a job interview. Is the clothing of business
professional or street wear? Your interview clothing should be of business wear
only. Do not wear colored clothes to a job interview. Ask the shelter staff if there
are any donated white shirts and blue or black pants or skirts, and black shoes;
these main items are needed to compete in a very competitive, job search market.
No gaudy jewelry. No huge hooped earrings. Try a conservative hairstyle. No
colored shoes and no gym shoes. This is business and you are to behave as such
by wearing proper interview attire.
8.
Print plenty copies of résumés and cover letters, and as a certified
professional résumé writer, I also recommend your being prepared with copies of
reference sheets of both professional and personal references. The reference sheet
can have three or five references, but provide the hiring manager with what he or
she request. Be prepared with pen and paper, too.
9.
Make a job search plan. You can create it like a chart or a journal. Write
down the employers you want to apply to, then submit your résumé and cover
letter. Document the date you applied to the position, the company’s response and
the date of the response. Write down how you applied to the position, who the
hiring manager is, and interview dates. Document how the interview went and
what you think your strengths and weaknesses are. Write your hire date down.
Make changes to your résumé as you see fit, but be knowledgeable and
comfortable in doing so.
10.
After each submission of your résumé whether in person, by email, faxes,
smartphone, internet, employer website, snail mail allow five days to send a letter
explaining who you are that you are still interested in the position. If you
interviewed for the job, write a thank you note immediately after you return home
to the hiring manager who interviewed you. If you submitted a résumé and cover
letter it is okay to write stating that you are still interested in the position.





Allot plenty of time to your job search strategy, especially when the kids are
asleep or in school. This is business treat it as such. It’s your job, put your best
and your all into it. Once you get home from your interviews you can change
clothes and get back into the mode of you.
Don’t give up! Be persistent! Just like every other job seeker who is looking for
employment.
Keep your head up and find out what your barriers are to employment and
continue to remove as many barriers as you can.

Remember: To succeed at your own job hunt, appropriate job search etiquette
should be practiced throughout your job search.
Keep the domestic violence staff informed with the results of your job search. They can help you
along the way with discussing your flaws, fears, mistakes made and over all critique your career
search, which is called, “corrective criticism”. Often criticism hurts and during such a traumatic
time in your life, can seem almost as devastating for victims of domestic violence, but take it
with a grain of salt and make the correction as best you can.
Helpful reading: the Single Parent’s Money Guide by Emily Card with Christie Watts
Kelly

The road to healing requires adequate resources. Below are lists of sites
that can help you eliminate some of the barriers to your situation.
National Association of Child Care Resource and Referral Agencies
(202)393-5501
www.naccrra.org
The National Domestic Violence ProBono Directory
http://www.probono.net/dv/oppsguide/organization.263592Sanctuary_For_Families_Center_for_Battered_Womens_Legal_Ser
vices
Department of Human Services
(Search by your State for the Department of Human Services)
The Association for Children for Enforcement of Support
(800) 537-7072
http://www.cocommunity.net/
Internal Revenue Service
(800) 829-1010
www.irs.gov
Department of Unemployment Security
(Search by state for the Department of Human Services)
The United State Social Security Administration
(800) 772-1213
www.ssa.gov
Check for local listings or attempt a url search of top staffing
agencies in your area: Kelly, Office Team, Adecco, Manpower,
Spherion, Interim, Westaff, AppleOne, Anchor Staffing.


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Chapter 4
10 Steps to Consider When entering or Re-entering a
Workforce as a Baby-boomer or Generation Y
jobseeker

Things to Consider When
entering or re-entering a
Workforce as a Baby-boomer or
Generation Y Jobseeker

10

I cannot tell you enough how many Baby Boomers and Generation Y clients I have
written resumes or have provided career coaching services for prior to or during
our current, national economic situation. These clients both male and female and
of different races present with common issues and that is completing a job search
in today’s job market. Today’s job market consists of both social media and the
use of the internet.
Baby Boomers and Gen Y job seeker’s either have retired after 20 plus years of service and had
to re-enter the workforce because of financial reasons, because of boredom or to obtain access to
additional pension options.
Gen Y job seekers have gotten whatever jobs they wanted and have multiple jobs or have job
hopped with their the past 5-10 years. When both generations began their work experience they
applied to jobs by use of paper applications and paper resumes. They both walked into a
company that he or she was interested.
I cannot tell you enough how many baby boomers and generation Y client I have written resumes
were career coach during our current national economic situation. These clients both male and
female and of different races present with one common issue and that is job searching in today's
job market that consists of both social media and Internet usage baby boomers and generation Y
jobseekers have either retired after 20+ years of service and had to reenter the workforce because
of financial reasons or because of being bored and want to obtain or have more access to
additional pensions.
Generation Y jobseekers have gotten whatever jobs they wanted to have multiple jobs or have
job hop with the in the past 5 to 10 years when both generations began walked into a company
that he or she was interested in for a company that was hired and submitted an application for
paper resume review of openings on employers sites, social media sites, job boards at the click of
a button
Many jobseekers were hired this way on the spot, or receive immediate interviews, the selection
processing faster, and the employer or higher manager could not be contacted. But nevertheless
the chances of getting higher was greater than before your qualifications didn't even have to
match those of the company's job description today, that way of hiring has changed drastically.
The recruiting, selection, and hiring process has now included social media, even the process of

elimination can include a rejection of you because of the negative or on professional social
media profile.
This new process of writing a more creative resume and cover letter, submitting a resume and
cover letter outline and the interaction of jobseekers to hiring manager by way of social media is
in full swing and cannot, will not, and must not avoid the avoid it by the baby boomer for
generation Y job seeker.
Knowing what digital devices and how to use down with the Internet will increase your chances
to getting hired. Removing all doubt that you that you cannot compete in this job market should
also be avoided. The baby boomer and generation Y jobseekers have been at the same job for or
saying industry for 15+ years and starting over comes complete with the normal job search
weaknesses such as Spears weaknesses in your apparel where do I look how do I get over why I
left my past job along with completing and submitting a resume and cover letter online. And
searching and finding job openings online
If both Generation y and the Baby-boomers understood they would know that everything is much
easier than it seems you no longer have to try to find a company to arrive for the interview, they
are the use of the cost the company's info to view search contact information navigation.
Includes navigation apps for travel information
bullet continuing education courses
bullet how to write a resume and cover letter
bullet job salary and salary negotiations changes in comparisons and update salary needs
bullet share information plus knowledge we generation and why Millennial's and the Baby
Boomers and get along with each other
bullet self-help books of motivation and remove Spears
1.

2.
3.
4.
5.
6.
7.
8.
9.
10.

Visit http://www.aarp.com site for up-to-date job search information for Babyboomer job seekers. This niche site has dedicated all of its time and resources to
providing this age group with all kinds of information including, employment,
legal, health or retirement to name a view. They have studied the effects of their
audiences needs for employment whether entering or re-entering the workforce.
This site also has a job board.

There are one million unemployed, Baby-boomers in the United States.
Many Baby-boomers will not be retiring at the time that they should.
Understanding, co- working with, nurturing, and accepting the Millennials
attributes appear to be tough. We either have Millenials as children,
grandchildren, relatives, co-workers, supervisors or neighbors; their
existence is totally un-avoidable. I found a neat book; The Trophy Kids
Grow Up by Ron Alsop that focused on the effects of each generations
participation in the workforce, especially the Millenials. More information
can be found at the author’s website at http://thetrophykids.com.


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Chapter 5
10 Things Millennials can Consider Throughout
their Job Search

Things Millennials Can Consider
Throughout their Job Search

10

By now everyone should know, that the Millennial generation is
the group that leads the age of knowledge and information. It’s
not that this generation has more experience than any previous
age group or existing age group, but it has been the age generati on responsible
for most of the creation, and immediate embracement of the digital age start -up
companies to sweep the Silicon Valley to the East Coast.
What this age group has done with knowledge and information has forced every
other age group before it to re-evaluate how things are done, who’s involved in its
process, and what changes are to be made to the “Now” and the “Future”.
Many people were extremely slow to attach to the use of internet, as well as many companies
who refused at one point to integrate the internet into its present and future organizational
planning; especially when it came to marketing and advertisement. Many start-ups began to grow
and explode based on their ability to come to work and ultimately kick-it while brainstorming for
ideas, accomplishing goals, and creating what finally became billion dollar companies. These
companies listened to the Millennials because either they were themselves of Millennial age or
had great organizational leadership to make sense of what our world was heading into, which is
the digital age of knowledge and information.
Those of us parents who have Millennials know that this is a truly outspoken, confrontational,
but creative generation. Millennial children have their own minds and do not curtail to the way
things were and what the generations before believe should be. The more that you tell this
generation that the old way is the only way, and the right way, the more they will show you that
their way works and will work.
The greater person, that of the experienced or generations before; whether it be a parent or a
business, must come to terms, that this generation will be leading our country by way of
whatever industry they enter. And that, the best way for both generations to overcome ideology,
division is with acceptance and by appreciating each other for what he or she brings to the table.
The digital age of knowledge and information warrants this action and is detriment to households
and businesses alike to their succeeding.
Millennials think differently from previous generations, we know it, and so do they; but, how
does the hiring manager from a previous generation deal with such a Milleninnial, job seeker?
How does the Millennial job seeker approach a job interview or his entire job search with the
possibility of interviewing or becoming hired by a company who is of the previous age
generation and necessitate this type of employee in its workforce.

Millennials have value to be added to the existence of any business. I can speak from personal
experience of having a 25, 16, 9, and 8 year old all born of the Millennial generation; all verbally
outspoken. I certainly have had to listen to my children when it comes to advice even about my
business but, I will tell you that it is hard and often very difficult to listen to individuals that I
believe have not been on the earth long enough to have experienced anything to tell me about
certain subjects. My ideology can be very wrong, although I believe my approach is by way of
trying to preserve the values of my time; but, this generation brings greater value to the digital
age than previous generations, as they will reign longer in it.
Millennials must remember that it is important to listen and grasp the old values of both business
and personal and combine them to permit their period of influence. Millennials should work with
the experienced, previous generations (Baby Boomers & Generation Y) to share, combine, and
grow their knowledge, their information base, their ideas, and the organizations’ goals.
I have combined a list of 10 Things Millennials should do to prepare for an interview
with an employer or hiring manager of a previous generation:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

[Type a quote from the document or the summary of an interesting point. You
can position the text box anywhere in the document. Use the Text Box Tools
tab to change the formatting of the pull quote text box.]


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Chapter 6
10 Things to Consider When Creating a
Strategic, Job Search Plan

Creating a Strategic, Job Search
Plan.

10

Building up your mind to pursue employment took weighing of reasons and
options to the reality and probability of you and your family’s lifestyle. Actually
without this book, you made a decision to do so and your career or job search
plan was in progress. Now, more than ever before you are in full swing with
realizing that a strategic, job search plan is needed to craf t and present yourself
with profound impact leading to receiving employment.
But, how do you approach creating a strategic, job or career search plan?
 You ask, what information do I need to capture the attention of a hiring manager?
 What information is valuable and what is not?
 How often should I contact a hiring manager after submitting a résumé?
 Where do I want to work?
 Why do people refer to a résumé as” Job Search Marketing Tools”?
 How do I get started?
Job search marketing tools consist of:
 a résumé (resumes are tailored to each position title applying for)
 cover letter (cover letters are personally addressed to an individual and tailored to
the position)
 reference sheet
 Thank you letter
 follow-up letter
 salary history
 video résumés
 networking résumés
 networking cards
 career coaching
As a Certified Professional Resume Writer, I recommend that all of the above bullet points are
created and utilized for maximum results. Cross all of your t’s and dot all of you I’s during your
job search. You are leaving no stones unturned with the use of each of tool. They are to enhance
your job search and should not be unused or under-crafted. All of the job search documents are
to be strategically used increasing build with creativity to increase confidence during your job
search.
Creating and building an effective job or career search is the only means to progress onward with
your successfully landing employment. Any thoughts given to the stepladder in finding

employment is a plan, but writing this plan down, researching the needs of a successful hunt, and
accomplishing getting hired is the closing stages.
Steps to a successful, strategic, job search plan:
Identify
Plan
Build
Action
Feedback
Follow-up
Listed are 10 steps that can assist you in motion to accomplishment of building workable
job search plans.
1.

Create a strategic, career plan by:





Identify what you want to do and what it takes to do it.
Plan what you will do.
Build your plan, check it off as you go along, and cover all the tracks of a
successful job hunt.
 Put your plan to action; distribute job search marketing tools, interview, and
network.
 Document your feedback.
 Follow-up your actions with follow-up telephone calls and letters.
2.
Create job search marketing tools; résumé, cover letter, reference sheet, thank
you letter, follow-up letter, salary history, video résumés, and interviews (video
marketing), networking résumés, and networking cards.
3.
Print plenty of job search marketing documents.
4.
Meet with a Certified Professional Résumé Writer and/or a Career coach.
5.
Research employers and industries of choice.
6.
Select qualified job title and industry.
7.
Review interview tips, questions, and interview attire. Perform mock
interviews.
8.
Devise plan to distribute résumés and cover letters, video résumés and other
job search marketing documents.
9.
Follow-up to all interviews and job search marketing tools’ distribution.
10.
Attend networking events, job fairs, seminars, workshops and other career
related events.
Do not forget to utilize social media with your job search.

On the following page is another chart that displays steps to a strategic
career search plan.
Check out this and other apps located at Google Play Store, these twor
were voted five stars:
Career Planning Made Easy by Appbuzz
https://play.google.com/store/apps/details?id=career.planning.made.easy
Glass Door has a neat app loaded with salary information and job
leads it also has the ability to merge your job search with Facebook.
https://play.google.com/store/apps/details?id=com.glassdoor.app

Steps to your Strategic Career Search Plan

You

Check Out Interview
Apparel

Determine Ways to
Distribute your Job
Search Marketing Tools

Create a Clear Career
Search Plan

Review Interview Tips,
Techniques, and Mock
Interviews

Follow-up all interviews
and marketing tools
submission with Thank
you Letters

Meet with a Certified
Professional Resume
Writer

Meet with a Certified
Career Coach

Document all Interviews
and Marketing tools
Submission

Create and Print
Resumes and Cover
Letters

Download Apps, Utilize
Online Websites for
Career Information

Utilize Social Media Sites
for your Job Search

Attend Networking
events, Job fairs, and
other events


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Chapter 7
When Shaping your Value and Creating
an Elevator Pitch

10

Shaping your Value and Creating
an Elevator Pitch

How do you determine your value? It consists of all the things that describe the
benefits of hiring you. Your type of and level of experience, education,
certifications, trainings and workshops, your professionalism with both
presentation of your person and of your job search marketing tools differentiate
you from the competition. It is these combined attributes that your value
proposition consist of to create your elevator pitch.
Everyone has value to bring to the table, but it is the value that matches that of a business value
requests and its organizational goals.
 Do you perform your duties at a production rate past that of the requirements?
 Do you utilize specific productivity techniques that you were trained or certified to
perform?
 Does your job allow you to administer certain drugs that require security clearance?
 Does your portfolio, rolodex, or LinkedIn Network consist of more regions than that
required of the job description?
 Do you oversee a Call Center of different divisions and 1000’s of inbound and outbound
callers?
 Do you manage billions of dollars annually in revenue collections verses thousands of
dollars in annual revenue collections?
 Do you teach Spanish, French, and Chinese although the job requires only Spanish to be
taught?
The above bullets are an example of competitive advantage that determine your value and adds
quality and quantities to your elevator pitch and ultimately adds both perspective and character to
your resume.
Second, just like a business you are to find out who you are presenting your knowledge, skills,
abilities, and experiences to. What industry and job title are you marketing and asking to sell
your assets to. The information that you possess to perform, can only be targeted to those
businesses or companies that you are qualified to target or else you are wasting everyone’s time.
The more eccentric the business, the higher the caliber of the value proposition. The company or
hiring manager will not accept anything less. Therefore, great presentation is a must during your
job search.
Getting an interview, time to speak your requests or a scheduled meeting after the use of your
elevator pitch will allow you the time to present yourself more openly. Use your time wisely and
remember that professionalism is still a must and your résumé and cover letter should reflect all
that your talk-off presents; your skills-being able to satisfy the organizations needs.

The Wikipedia at http://www.wikipedia.com describes an elevator pitch as an elevator pitch or
an elevator statement is a short summary used to quickly and simply define a person’s
profession, product, service, or an organization for the advancement of its value proposition. The
idea that it should be possible to deliver the summary in the time span of an elevator ride or
within approximately 30 seconds to two minutes. If the conversation at the elevator for those few
minutes is interesting and value is added, the conversation will continue after the elevator ride or
expedient in exchange of business cards or a scheduled meeting.
I used Wikipedia and not the Webster dictionary because it is of the Internet and created for the
internet; created for the digital age of information and the edification of knowledge.
The elevator pitch consists of a value proposition of value proposition is an accumulation of your
value rolled up in a strategic, sales pitch. It is a part of business and the marketing products and
services that we consume. Human job search marketing is utilized in the same way.
Therefore an elevator pitch is essential to your job search; it describes in 1-3 minutes what your
valuable assets and can be used networking events, meetings, parties, seminars, workshops, or
job fairs.
So, after your elevator pitch has worked and in returned have captured an interview or meeting,
and you are asked, “What is it that you can do for my company”, we know you will be fully
prepared.
Creating an elevator pitch is just one of many valuable, job search tools to help get your foot in
the door and finally noticed or hired.
I have included 10 things that can assist with your creating an effective and successful
elevator pitch by use of social media and knowing your value:
1. Microsoft has elevator pitch templates that you can download. After entering the
required personal brand information into the templates, I recommend that you
tape yourself while practicing your speech using video or audio devices and apps
with your smartphone, computer, or handheld recording devices
2. . Attending lots of job fairs, job interviews, and networking events and can’t
seem to conquer your fears of speaking in public, I found a few apps at Google
Play Store to help overcome fears of speaking public: Fear of Public Speaking by
Tina Sibley, Elevator Pitch by appmachine.com and ePitchlite by The App Guys
(this app has a free and upgrade version).
3.
http://www.elevatorpitchessentials.com/essays/ElevatorPitch_JobSeeker.html
4.
Use your webcam installed at your computer or use your smartphone’s
camcorder or voice recorder to practice your elevator pitch and interview
techniques. Pay close attention to facial expressions, eye contact, and the tone and
flow of your speech.
5.
Create a user account at Youtube and create and post a timed elevator pitch.
Remember create the post as it relates to the job, position, or industry that you are
attempting to attract. You can even create a brief elevator pitch to be used as a
brief video resume with information to your email, social media network, or URL
accounts.

6.

Best Audio Reminder by Exaltare Technologies is another downloadable app
located at both Google Play Store and Apple Store. It has both a lite version and
an upgrade what’s unique about this app is that it has a voice recorder so that you
can record your elevator speech, an alarm reminder of job search plans, text to
speech capabilities and an event reminder to remind you of scheduled interviews
or business meetings.
7.
Use PowerPoint to create a quick elevator pitch and upload it as a post with a
link to Facebook. Then Tweet the link to your followers or DM to specific
companies at Twitter. You can also upload your PowerPoint driven elevator pitch
to your LinkedIn by sharing the upload or posting its link. You can even upload
the PowerPoint slide to Youtube.
8.
9.
10.

Chapter 8
10 Steps to Consider When Distributing your Job
Search Marketing Tools

10

Things to Consider when
Distributing your Job Search
Marketing Tools

How you distribute your résumé, cover letter, reference sheet, thank you and
follow-up letter and other job search marketing tools is just as important to your
job search as it is to create them. Hiring managers are demanding that your
résumé and cover letter be forward to them how they request. Not sending it to
them the approved way can cost you an interview and a job.
The internet has increased the modes of communication with instantaneous receipt of mail,
letters, comments, replies, requests, information, money, or acceptance. So it’s no wonder of the
significance of the receipt of a résumé and cover letter submitted to a hiring manager. Your job
search marketing documents received by email, online are requested to be received in word.doc,
PDF, ASCII, rtf, and other file formats. Knowing which format to create and all of the modes of
distribution will increase your possibility of employment.
Your job is to get your resume out of your hands and into the hands of the decision maker. How
well and often you job search marketing documents are distributed are determined by the effort
that you put forth. Increase your chances of landing an interview and getting hired.
Check with your resume writer or career coach to see if he or she offers resume distribution
services or if she can recommend a distribution service to you. When using someone else to
distribute your resume and cover letter make sure get proof of what, when, where, how, and to
whom the documents were sent to.
Compiled for you, are 10 ways to successfully distribute your job search marketing tools:
1.

If you haven’t already established an email account (because in today’s digital
age you need one), do so immediately. Job searching is a business and getting
hired is your job. It’s your responsibility to be prepared, up-to-date and aware of
innovation. You can create an email account at Yahoo, AOL, Gmail, Bing, and
other internet providers for free or at a cost to you to receive or send email. You
can also find many apps at Google Play Store and Apple Play Store for email
accounts. Hiring managers communicate in this way and having the ability to
submit emails at the push of a button can save you and the employer money, time,
and gas. Remember to not use unprofessional email names as your email address,
hotlilmama@gmail or bigmanpapabear@yahoo.com would not be considered
professional but a turn-off and could result in your resume being rejected or
tossed.
2.
You can organize and schedule you daily, weekly, monthly, and yearly events
with an app for your smartphone or computer download such as Outlook. It is a

3.

4.

5.

6.
7.

8.

calendar to store, edit, and edit both your professional and personal contacts and
schedule. You can enter job interview, times, dates, hiring manager information,
address, company name, job fairs, networking events and other important,
noteworthy information. You can also document your job search marketing tools
distribution and follow-up, feedback. You can also set reminders and alarms to
help make your job search easier. Try merging your LinkedIn, Yahoo, Facebook
and other accounts to your smartphone or computer.
Office Suite is an App available at both the Apple Store and Google Play
Store. It is created to help you upload different formats of documents to your
phone, such as PDF, ASCII, word.doc, or rtf to name a few. Your resume and
cover letter and other job search marketing tools can be sent by email for fax from
your smartphone in a second’s moment. Be careful, how you are required to
submit documents in the format in which the hiring manager requests it. You
never know what software he or she is using and the reason for the specific
request, but the main format submissions are PDF and word.doc formats.
You can also send a video resume to hiring manager. There are companies that
can create, edit, and upload your video resume to a URL address, and you in
return are able to give the URL to a hiring manager to review for employment
consideration. You can add the URL in your email, cover letter, networking cards,
networking resumes and other creative modes of resume distribution. This type of
distribution is widely used in the entertainment, media (news casting), and more
eclectic job titles.
Hiring managers and recruiters are now conducting video interviews via the
internet. SparkHire located at http://www.sparkhire.com is an online company
that allows an employer to screen, evaluate, and conduct a job interview with you
after you have provided them with a link directing them to your profile page. As a
job seeker you would share a private link to your profile created at sparkhire.com.
Sparkhire is both a job candidate and employer interactive platform. They are
definitely making use social media technology while reducing time and costs of
in-person job interviews.
You can attend a meeting, business development call, virtual event,
conference calls or whatever your choice, with anyone by downloading apps such
as Skype, Anymeeting, or RingCentral Office to your smartphone or computer.
QR Codes is another mode of distribution for your resume and cover letter.
This downloadable smartphone and computer app is also available at Google Play
and Apple Store. You can create a QR code to send your stored resume, cover
letter, reference sheet, professional portfolio, or video resume to hiring manager.
You can also use it on your resume, cover letter, business cards, networking cards
and resumes allowing others access to an electronic version of your job search
documents’ personal brand. You can also use the app to scan employer,
educational, or other related job search information.
Owning a wireless 3-in-1 printer (fax machine included) can be a big a big
advantage to your job search. Today’s printers have downloadable apps that
transmit information to and from your smartphone or computer. Find out your
printer brand name and model number to download the correct app or software.
HP, Brother, Epson, and Lexmark, etc… all has apps for wireless and remote

printing and faxing. Having a printer can allow you to send or receive faxes
quicker that hand deliver or snail mail. You can print copies with your
smartphone app; you can edit, view, and create depending on the upgrade of the
app.
9.
Executive recruiting firm or temporary agency
10.
During networking events, job fairs, or during an elevator pitch.
11.
Respond to an advertisement

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Chapter 9
10 Social Media Networks and Sites to Consider
for use Throughout Your Job Search

10

Social Media Networks and Sites
to Consider for use Throughout
your Job Search

Social Media and the internet; “Either you’re with it or you’re not”. Not being
with it during your job search could cost you competitive advantage. Yes, having
a smart phone, having the internet and any other type of computer system or
digital device increases your ability to obtain employment, obtain the right
information, and also, increases your knowledge.
The internet is where at least 50% of employers, hiring managers, and other
hiring personnel have taken their recruitment and hiring efforts. And because
employers are performing social media , recruitment tasks by searching the job
market online, they are determined to hire those individuals who possess and are
able to interpret this knowledge and information on paper, in -person, and
ultimately, perform said duties at work.
Find out where the decision makers blog, tweet, chat, or network. Pay attention to what,
when, why, how, and where they posts for job leads. Engage in online community chats.
Attend virtual and in-person networking events for recruitment purposes. Search and
register to attend virtual job fairs.

The internet is buzzing with employers’ websites, hiring managers’ blogs, and their very visible,
social media network hangout spots. What was once a secret, (where to find the person that
makes the hiring decision) is no longer one? Exploring these sites that you may or may not be
aware of after reading this book will become useful. Why, because every administrator knows,
that “Content is King”. So as we speak, information is constantly added for everyone’s cranial or
brain to interpret and utilize. I say, “Go yonder, into the great internet universe and seek, find,
and explore…!
I have located 10 sites that could enhance your social media job search and help to
increase your jobseekers’, competitive advantage:
1.

Am I wrong for saying, “Google everything”? I hope not. With any search
engine, you can type in your subject phrase (exactly as you think of it) within the
address bar and attempt a search. Search for employers, job titles, navigation
maps, or salary information. The goal is to find the information that you are
looking for. Search engines including Google, MSN, Bing, and Chrome are not
ranked in this book and many will be left out because there is just not enough
space to include each and everyone.

2.

LinkedIn is a site for professionals who are either hiring managers, employers
and employed or employed individuals or jobseekers of every job title,
educational background, and loads of experience. Nearly every industry is
represented at this site. It is informative with eBooks, power point and other
media presentations, networking events, job fairs, services and products offered
and services and products needed. There are job boards and plenty of articles,
blogs, and great industry news, and information posted. Visit
http://www.linkedin.com to see what the site is about and if it has the information
that you care about. The LinkedIn network connects across the world.
3.
Twitter is the hotspot for information, and all kinds of information. You’ll
find big and small companies, celebrities and everyday people stretched from
America’s coast to coast and internationally throughout the world, tweeting and
posting information every second of the day and night. Companies, hiring
managers, and their employees’ hangout on twitter. They sell and search products,
services, and they scout for “You”, the job seeker. You can find plenty of
coupons, discounts, and new product information. Hiring managers post jobs,
provide job descriptions, information about their company, and search for and
research the profiles of possible job candidates. You can visit Twitter by logging
in to http://www.twitter.com and creating an account to follow and accept follows
from people and companies of your choice. You’ll find job openings and other
career development information tweeted by hiring managers, temporary agencies,
recruiters, headhunters, employers and anyone searching for job seekers. There
are job board companies that tweet job leads to Twitter and other job search
information. Take a look at these companies by creating an account and explore
and retain the information that you care about.
4.
Facebook located at http://www.facebook.com provides a common area
where everyday people hangout socializing with family and friends and anyone
else you wish to add as a friend to your network. This site is where strategic
company’s search for people to buy their products and services. Where
advertisement and job information is passed along by people who are also
searching for what is best for them. Be very careful of what interaction and the
content of your profile presents. Hiring manager’s search networking sites to
accept or reject an individual base on what you have revealed or exposed on your
personal page. So, make the best of your social media job search.
5.
There are thousands of job boards on the internet created by hiring managers,
temporary agencies, recruiters, headhunters, and employers to post jobs openings.
They are measured according to ease of use; performance-by the amount of traffic
to the website, the user friendly navigation, features, help & support, and the
ability to locate viable employment in your region. Try this up and coming job
board Employment Crossing to post your resume and review jobs leads. I have
also researched 15, social media job sites listed by www.ebizmba.com and here is
who they mentioned Monster.com, CareerBuilder.com, Indeed.com,
SimplyHired.com, GlassDoor.com, AOL Find a Job, Snagajob.com,
USAJobs.com, Job.com, Beyond.com, The Ladders.com, Dice.com,
Findtherightjob.com, Ziprecruiter.com, and Bright.com. Take a look, apply, and
keep searching for more information.(eBiz/MBA, 2013)

6.

There are also niche websites listed at www.ebizmba.com to get you to the job
board of careers that list jobs and information specific to your job title and
industry. There are apps for free or purchase at Google Play Store and Apple
Store for niche jobs such as executive jobs, security guard jobs, nursing jobs, or
Management jobs. Take a look at each store and see what you can find.
7.
Employers also create company websites where they list job openings where
you can submit an online application and upload a résumé and cover letter to
apply to a job opening. Check out the website by searching for company names
online.
8. Google Play Store and Apple store both have apps for sell or downloadable to
your smartphone or computer for free from employers, staffing and temporary
work agencies, and other companies including, Robert Half, Adecco, and Office
Team to name a few. These apps allow you to create an account and view job
openings on a feed. Many have links to the site or allow you to apply to a job
opening using the app.
9.
Utilize navigation apps like Map Quest with GPS navigation to get you
walking, bus, and driving directions to your job interview.
10. I found a few apps at Google Play Store some are free and some cost to
download or upgrade for greater functions and performance. Apps Social Media
Job Search, Redi Job Interview Prep by Powers App, Career Planning Madness
by Appbuzz and My Class Assistant by Kray Logic are apps you can check out,
this is just my selection from thousands.
Check out Google Play Store and Apple Store to locate job site and career apps.
Apps are ranked by stars with a possible ranking of one to five stars. There are also
reviews from users to let you know what the apps performance flaws and praises are.
Check to see what apps and downloads are compatible with your smartphone or computer.

SocialBro http://www.socialbro.com,
MarketMeSuite http://www.marketmesuite.com,
and HootSuite http://www.hootsuite.com are all platforms created to host all
of your social media network accounts within one central location. LinkedIn,
Facebook, and Twitter can all be viewed, updated, friend and tweeted from.
You can arrange settings to follow specific keywords (careers), #hashtags
(#jobs), Profiles (@OfficeTeam) or accounts (Clear Wireless).
Your job search can become so much easier to maintain with the use of these
time management services.

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