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Small Actions Big Difference
AGENDA ,[object Object],[object Object],[object Object],01 02 03
Margarine Unie  and  Lever Brothers  joined their forces  in 1929
UNILEVER  HISTORY Founders  of Unilever 1929 Unilever's founding companies produced products made of oils and fats, principally soap and margarine.  With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created.  On 2 September  Margarine Unie  (Netherlands)  and  Lever Brothers  (UK)  sign an agreement to create Unilever.
UNILEVER BRAND 200 0s Nowadays The 2000s have been a period of great transformation for Unilever, seeing significant organisational change . The  Vitality mission  is launched and the new Unilever brand rolled out, including the new logo which represents the diversity of Unilever, our products and our people. Unilever has been a brand since 1930 but it is only in the last few years we have started to make it more consumer-facing. Today all our  companies  are  called Unilever  and the  Unilever logo  features  on the back of our product brands . Now we are ready to start communicating the Unilever brand more proactively, so people know who we are and what we stand for.
TITLE ,[object Object],[object Object],[object Object]
Our Vision
HELPING PEOPLE GET MORE OUT OF LIFE ,[object Object],[object Object],[object Object],Small actions,  big difference 'to make cleanliness  commonplace;  to lessen work for women;  to foster health and contribute  to personal attractiveness,  that life may be more enjoyable  and rewarding for the people  who use our products ‘ William Hesketh Lever
WINNING WITH BRANDS AND INNOVATION 160 million  times a day,  in 170 countries,  people use our products  at key moments  of their day 1 in 2  household  in the world  have Unilever brand at home
WINNING WITH BRANDS AND INNOVATION ,[object Object],[object Object],[object Object],[object Object],Knorr Stock Pot revolutionises bouillon with a format that provides a more authentic bouillon. Dove Body Wash Uses proprietary NutriumMoisture technology, earning its scientifically-proven claim to provide ‘effective natural nourishment’. Unilever is leader  in research and development.
WINNING IN THE MARKETPLACE Unilever has a unparalleled reach across the store, bringing unique shopper insight to our partnership with customers
WINNING  WITH PEOPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],People are  the heart of our business.
What is an MCO? structure 2
GLOBAL STRUCTURE
UNILEVER CENTRAL EUROPE ,[object Object],[object Object],[object Object],[object Object],[object Object],In CE there live  more than 36 million  people speaking  6 different languages. Unilever employs  1380 people in this  region in different  departments  and positions.
UNILEVER CENTRAL EUROPE ,[object Object],[object Object],[object Object],[object Object]
UNILEVER  HUNGARY Regional centre  in Budapest Ice cream factory in Veszpr ém Household cleaning factory in Nyírbátor Food factory in Röszke
BRANDS UNILEVER CZECH REPUBLIC
BRANDS UNILEVER HUNGARY
3 SUSTAINABILITY  and  Corporate Social  Responsibility
BALANCING PROFIT WITH RESPONSIBLE CORPORATE BEHAVIOUR ,[object Object],[object Object],[object Object]
GOAL AND ACHIEVEMENTS Our goal is to double the size of the business whilst at the same time reducing our environmental footprint.  This encompasses the whole value chain – from the sourcing of raw materials through to consumer use and  disposal of  our products.
AN OVERVIEW OF OUR IMPACTS ,[object Object],[object Object],[object Object]
O ur   Activities in Hungary what we are proud of! 32 játszóteret építettünk az ország minden táján, és idén további 8 települést lepünk meg saját játszótérrel!  A Segíts okosan!  program az Országos Mentőszolgálat támogatását tűzte ki célul . Március 31-ig minden Unilever termék megvásárlásával 1Ft-tal támogatjuk a Mentőszolgálaton. Idén minden mentőautóban lesz deffibrilátor!
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Small actions big difference

  • 1. Small Actions Big Difference
  • 2.
  • 3. Margarine Unie and Lever Brothers joined their forces in 1929
  • 4. UNILEVER HISTORY Founders of Unilever 1929 Unilever's founding companies produced products made of oils and fats, principally soap and margarine. With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created. On 2 September Margarine Unie (Netherlands) and Lever Brothers (UK) sign an agreement to create Unilever.
  • 5. UNILEVER BRAND 200 0s Nowadays The 2000s have been a period of great transformation for Unilever, seeing significant organisational change . The Vitality mission is launched and the new Unilever brand rolled out, including the new logo which represents the diversity of Unilever, our products and our people. Unilever has been a brand since 1930 but it is only in the last few years we have started to make it more consumer-facing. Today all our companies are called Unilever and the Unilever logo features on the back of our product brands . Now we are ready to start communicating the Unilever brand more proactively, so people know who we are and what we stand for.
  • 6.
  • 8.
  • 9. WINNING WITH BRANDS AND INNOVATION 160 million times a day, in 170 countries, people use our products at key moments of their day 1 in 2 household in the world have Unilever brand at home
  • 10.
  • 11. WINNING IN THE MARKETPLACE Unilever has a unparalleled reach across the store, bringing unique shopper insight to our partnership with customers
  • 12.
  • 13. What is an MCO? structure 2
  • 15.
  • 16.
  • 17. UNILEVER HUNGARY Regional centre in Budapest Ice cream factory in Veszpr ém Household cleaning factory in Nyírbátor Food factory in Röszke
  • 20. 3 SUSTAINABILITY and Corporate Social Responsibility
  • 21.
  • 22. GOAL AND ACHIEVEMENTS Our goal is to double the size of the business whilst at the same time reducing our environmental footprint. This encompasses the whole value chain – from the sourcing of raw materials through to consumer use and disposal of our products.
  • 23.
  • 24. O ur Activities in Hungary what we are proud of! 32 játszóteret építettünk az ország minden táján, és idén további 8 települést lepünk meg saját játszótérrel! A Segíts okosan! program az Országos Mentőszolgálat támogatását tűzte ki célul . Március 31-ig minden Unilever termék megvásárlásával 1Ft-tal támogatjuk a Mentőszolgálaton. Idén minden mentőautóban lesz deffibrilátor!

Notas do Editor

  1. Introduction to Unilever CE Induction Days Global Brand Video
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