5 Rules to Follow While Growing your Startup’s Brand

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Presented by Lukas Jakob Hafner at Startup Sauna Spring '16 Program Some of the tools mentioned: www.startuptimelines.org www.naminum.com google.com/fonts paletton.com squarespace.com/logo logodust.com

Design

@saftsaak
Lukas Jakob Hafner
Pushing pixels and code. When not tinkering
probably cooking, eating or playing disc golf.
pixels.ﬁ

@saftsaakhttps://www.youtube.com/watch?v=K9vFWA1rnWc

@saftsaak
Pick what feels good to
you
In the end that is why you have started your
own company

@saftsaak
August 28, 2014March 28, 2013 September 05, 2015

@saftsaak
June 26, 2012March 04, 2007 May 11, 2016

@saftsaak
October 29, 2012March 10, 2011 May 11, 2016

@saftsaak
June 27, 2007January 24, 2000 April 20, 2015

@saftsaak
Improve your pitch
Small details can make all the diﬀerence

@saftsaak
Make the most out of your
money
And what you should do if there isn’t much
money

@saftsaak
Russell Simmons
“Surround yourself with people who are smarter
than you.”

@saftsaak
Learn from success, don’t
overthink what you do
Solve one problem at a time

@saftsaak
Get in touch
@boonconPIXELS @booncon boonconpixels.ﬁ

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5 Rules to Follow While Growing your Startup’s Brand

1. @saftsaak 5 Rules to Follow While Growing your Startup’s Brand Startup Sauna Spring '16 Program

2. @saftsaak Lukas Jakob Hafner Pushing pixels and code. When not tinkering probably cooking, eating or playing disc golf. pixels.ﬁ

3. @saftsaak 1. Create more than a logo.

4. @saftsaakhttps://www.youtube.com/watch?v=K9vFWA1rnWc

5. @saftsaak B2B vs. B2C = H2H Strong visual brand vs. strong feelings

10. @saftsaak Your brand is not deﬁned by you alone Remember customer touch points, care about UX & CX

11. @saftsaak 2. Stay true to yourself.

12. @saftsaak Pick what feels good to you In the end that is why you have started your own company

13. @saftsaak

14. @saftsaak

15. @saftsaak

16. @saftsaak 3. Be coherent.

17. @saftsaak Whatever you do, do it for long enough Your brand stems from inside, it is reﬂected from the outside.

18. @saftsaak August 28, 2014March 28, 2013 September 05, 2015

19. @saftsaak June 26, 2012March 04, 2007 May 11, 2016

20. @saftsaak October 29, 2012March 10, 2011 May 11, 2016

21. @saftsaak June 27, 2007January 24, 2000 April 20, 2015

22. @saftsaak Remember to stay honest Especially when you experience negative opinions about your brand

23. @saftsaak 4. Pick the right tools.

24. @saftsaak

25. @saftsaak Improve your pitch Small details can make all the diﬀerence

26. @saftsaak

27. @saftsaak

28. @saftsaak

29. @saftsaak Make the most out of your money And what you should do if there isn’t much money

30. @saftsaak Russell Simmons “Surround yourself with people who are smarter than you.”

31. @saftsaak 5. Measure, don’t guess.

32. @saftsaak Learn from success, don’t overthink what you do Solve one problem at a time

33. @saftsaak Get in touch @boonconPIXELS @booncon boonconpixels.ﬁ

34. @saftsaak Pictures taken from http://images.hgmsites.net/hug/2016-tesla-model-x_100529240_h.jpg http://www.self.com/wp-content/uploads/2016/04/swift.gif http://rodmclean.com/wp-content/uploads/2016/04/Two-Men-in-Reebok-Apparel-Crossﬁt-Workout-Sled-Pull-Rod-McLean.jpg http://photos.appleinsidercdn.com/gallery/13215-7788-150609-Music-xl.jpg http://www.demilked.com/worst-logo-design-fails/ http://beautifulng.com/28-of-the-funniest-photoshop-fails/ http://www.startuptimelines.org/startup-timelines http://wikipedia.org http://unsplash.com

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