The latest developments in organic and paid search for October and November 2017

2. SEO/Google

3. Google Domain Now Ignores Location

4. Mobile Product Knowledge Panel

5. Mobile First Index Live For A Few Sites

6. Lots Of Longer Snippets

7. Disavow Played Down

8. Don’t Fake Your Dates

9. Don’t Spam Event Mark Up

10. Make Sure You 404 If You’re Hacked

11. New Trends Features

12. New Google Maps

13. Local Q&A Coming To Desktop

14. Inside This Place

15. GMB Bookings

16. GMB Edit Danger
https://moz.com/blog/competitors-edit-listing-google-my-business

17. PPC

18. Showcase Shopping Ads
• CPE bidding
• Pay when ad expanded +10
seconds within ad or clicks a link
• Requires header image
• Must be using new interface

19. Promotion Extensions

20. Ad Variations

21. Days To Conversion AdWords Report

22. Manufacturer Centre