The key to long-term value creation lies in the development of knowledge. Organizational cultures based upon Design Thinking offer the best opportunity to balance reliability and validity, exploring and exploiting, the past and the future. Derived from Roger Martin's The Design of Business.
2. A Visual Presentation by
Geoff McDonald, Book Rapper & Twit Rapper
Copyright
Copy this the right way.
You have permission to post this, email this, and print this for free to anyone you
like, as long as you make no changes or edits to its contents or digital format.
Pass it along and make many copies to contribute to an inclusive world.
3. Our mission is to accelerate your reading...
A Book Book Rapper Twit Rapper
10 hours 30 minutes 26 tweets
6. Speed RAP
The key to value creation lies in the
development of knowledge:
Solve problems
Turn solutions into business systems
ABCDEFGHIJKLMNOPQRSTUVWXYZ
7. The Big Idea
Design Thinking is the new
competitive advantage.
Think both analysis for
efficiency AND creatively
for innovation.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
8. Your Challenge
Add Design Thinking to
your life and your
organizational culture.
Explore, experience
and exercise design.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
9. Book Review
1 A business strategy book.
2 Why Design Thinking is important.
3 And, a key model for making it happen.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
10. Book Rapper Thinks...
Roger Martin is my new design hero!
He’s put design back in to the centre
of business conversations.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
11. The Business Paradox : Now or future?
Be efficient to exploit now.
Be innovative to explore the future.
Exploirt both!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
12. $$$$$
McDonalds
Efficient System
Artist
Explorer
$
SCALE
SCALE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
13. Move down the Knowledge Funnel...
Rule of thumb
Solve a problem
Fixed formula
ABCDEFGHIJKLMNOPQRSTUVWXYZ
15. Solve a mystery.
Use your new knowledge to
create new opportunities
for you to exploirt.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
16. Turn your hunch into rules
of thumb to create an
innovative service
business.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
17. Simplify your rules of
thumb and create
speci c step-by-steps for
anyone to implement.
Eg software.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
18. BIG Opportunity 1
Your business solves
a problem.
Change the way you
solve this problem.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
19. BIG Opportunity 2
Take the knowledge out of
your employee’s heads
and put it into a system
for others to run.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
20. Abductive Logic asks
‘what could be...’
Dilemma!
You cannot prove or
disprove a new idea in
advance.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
21. Design Thinking blends
creativity and business.
It relies on Abductive
Logic. And, it’s crucial
for optimal business
performance.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
22. Employing Design Thinking aims to
offset the bias toward Reliability and
make room for Valid alternatives
ABCDEFGHIJKLMNOPQRSTUVWXYZ
23. Adding Design
Thinking to
organizations is
like rebuilding a
new house from
the inside. It’s a
cultural change.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
24. Continuous work is consistent.
Design work is different work.
Create projects to fuel
collaboration + innovation.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
25. The best way to learn about Design
Thinking is to do it.
Design something... anything!
Logo, holiday, wardrobe...
Make design a habit.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
26. If leading for reliability is like training a dog.
Then leading designers may be closer to
training a cat.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
27. To enhance your design impact,
see the world differently.
Core driver = create the future.
See obstacles as opportunities.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
28. Knowing how
to work with
non-designers
is crucial to
making an
impact.
Learn their
language and
mimic their
sensibilities.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
29. Want MORE?
Get the complete Book Rapper issue:
Design Advantage
http://www.BookRapper.com
ABCDEFGHIJKLMNOPQRSTUVWXYZ
30. Want EVEN MORE?
Buy Roger Martin’s book:
The Design of Business.
It’s... designful!
ABCDEFGHIJKLMNOPQRSTUVWXYZ