How to Create Your Visual Marketing Plan
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A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that's what we'll be creating in this hands-on, practical, action-filled event. In this webinar you'll: • Learn how to create a simple marketing plan. • Identify all the products and services you are currently offering - including some you probably didn't realise... • Create new opportunities to earn more money by offering new products and services. • Merge your social media efforts with your products and services. • Define a simple pathway for your customers to buy more easily from you. • Outline a clear plan of attack to implement your marketing plan.
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How to Create Your Visual Marketing Plan
- 1. How to Create Your Visual Marketing Plan Before we start... Download and Print http://geoffmc.com/qVRCcF It’s OK, we haven’t started yet! Geoff McDonald @IdeasMarketing #ideaslunch
- 2. How to Create Your Visual Marketing Plan Geoff McDonald @IdeasMarketing #ideaslunch
- 3. Ideas Architect Book Rapper Follow conversation on Twitter: @ideasmarketing
- 4. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 5. Part 1 Your Idea, Your Marketing Plan Geoff McDonald @IdeasMarketing #ideaslunch
- 6. Idea Product Service Traditional Marketing Traditional Marketing Plans hide in drawers and computers
- 7. Idea See it everyday! Why you need a Visual Marketing Plan
- 8. Product/Service Idea Ideas Marketing You need an Ideas Marketing Plan!
- 9. Manifesto A public declaration of your Idea IdeasMarketing.com.au/Webinars/
- 10. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos define us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence 1000manifestos.com
- 11. The Manifesto Manifesto 1. Manifestos are primal Idea 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos define us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence 1000manifestos.com
- 12. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds Vision 4. Manifestos trigger communities 5. Manifestos define us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence 1000manifestos.com
- 13. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos define us Market 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence Geoff McDonald @IdeasMarketing #ideaslunch
- 14. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos define us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action Results 9. Manifestos command presence 1000manifestos.com
- 15. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos define us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence Implement 1000manifestos.com
- 16. Money Ideas People Campaign IdeasMarketing.com.au/Webinars/
- 17. Curves and Ladders Geoff McDonald @IdeasMarketing #ideaslunch
- 18. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 19. Part 2 The Ideas Marketing Curve Download Template: http://geoffmc.com/qVRCcF
- 20. What are your offers? Step 1 : Write a list of all the products and services you offer
- 21. How much? Step 2 : Put a price next to each offer
- 22. The Ideas Marketing Curve
- 23. $$$ The Ideas Marketing Curve
- 24. $$$ Relationship The Ideas Marketing Curve
- 25. $$$ Relationship Ascension
- 26. $$$ Relationship The Ideas Marketing Curve
- 27. $$$ Price Point Relationship The Ideas Marketing Curve
- 28. $$$ Relationship Step 3 : Map your seven offers!
- 29. $$$ High Low Free Relationship Analysis : Product and Service Segments
- 30. $$$ Personal Group Virtual Relationship Analysis : Three Typical Segments
- 31. $$$ Consult Workshop Webinar Relationship Example : Ideas Marketing - My Business
- 32. What’s your City Circle Tram? Analysis : What’s your seed?
- 33. What’s your Rolls Royce? Analysis : Most profitable, strategic, enjoyable...
- 34. What’s your Ford? Analysis : Good not great...
- 35. Blog News ??? Analysis : Product and Service Segments
- 36. Low Cost to You, High Value to Them Free Offers : Digital, Sample, Lite
- 37. Your Social Media Seeds Social Media can be free and fee
- 38. $5000 $1000 $500 $100 What are your pricepoints? Any gaps?
- 39. $$$ Personal : Ideas Hour $450 Group : Workshop Relationship Is there a split or overlap?
- 41. Part 3 The Ideas Marketing Ladder Download Template: http://geoffmc.com/qVRCcF
- 42. The Ideas Marketing Ladder
- 43. RETAINER CONSULT WORKSHOP ONLINE COURSE WEBINAR NEWSLETTER SOCIAL MEDIA
- 44. Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder
- 45. OFFER 1 Tactic 2 Tactic 3 Tactic Tactic = What am I doing to attract people to my offer?
- 46. WEBINAR NEWSLETTER Ascension : Your previous offer is a tactic for your next offer
- 47. RETAINER CONSULT WORKSHOP ONLINE COURSE WEBINAR NEWSLETTER SOCIAL MEDIA
- 48. 1 2 3 WEBINAR 1 Promote in Newsletter 2 Special Offers 3 Links to Previous Recordings NEWSLETTER 1 Post on Newsletter Offer 2 Twitter feed from Newsletter 3 Facebook Page Sign-Up Form SOCIAL MEDIA 1 Blog 2 Twitter 3 Facebook
- 49. Step 2 : Write down three tactics that go with each of your offers
- 50. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 51. Part 4 What’s Next? Geoff McDonald @IdeasMarketing #ideaslunch
- 52. $$$ Relationship Map your offers!
- 53. 1 2 3 WEBINAR 1 2 3 NEWSLETTER 1 2 3 SOCIAL MEDIA 1 2 3 Complete your Tactics!
- 54. Idea Review your... Geoff McDonald @IdeasMarketing #ideaslunch
- 55. Idea Stick ‘em on your wall! Geoff McDonald @IdeasMarketing #ideaslunch
- 56. Put Your Hand Up! September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
- 57. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos define us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence Option 1 - How to Create Your BIG Idea - In Depth!
- 58. Design Your Business Game Option 2 - How to be Excited About Your Business Every Day
- 59. Option 3 - The Top Ten Products You Need To Create
- 60. Vote Now! September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
- 61. Workshop: How to Design, Build and Sell Your Ideas Melbourne 14 October 8:30am - 5:00pm
- 62. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your Idea More: IdeasMarketing.com.au/Workshops
- 63. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your Idea More: IdeasMarketing.com.au/Workshops
- 65. To learn more, teach others! Geoff McDonald @IdeasMarketing #ideaslunch