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How to Create Your             BIG Idea


Geoff McDonald @Ideas Architect #ideaslunch
Part 1

Why do I need a              BIG Idea?

Geoff McDonald @Ideas Architect #ideaslunch
Who is your Ideal Client?
Geoff McDonald • Ideas Architect




Geoff McDonald @Ideas Architect #ideaslunch
Chasing or Attracting?




Do you spend more time chasing work or attracting it?
ALWAYS           Brand        Idea

Ideal
Client
                      JASPer        Job/Hobby
         NEVER




                  CHASE                      ATTRACT

                           Getting Clients
Supermarkets are highly competitive, price sensitive markets
Brand      Idea




     JASPer   Job/Hobby




What are you building?
Find me a BIG idea




#ideaslunch You don’t find compelling ideas, you create them.
Part 2

 What’s the             BIG Idea?

Your BIG Idea is the key to attracting your ideal clients
Thought              Vs            Idea




What’s the difference between a ‘thought’ and an ‘idea’?
My




              Changing Worlds

#ideaslunch What game are you playing?
My         Our




              Changing Worlds

#ideaslunch What game are you playing?
My            Our   The



               Changing Worlds

Three Scales of Ideas
The          Our   My



               Changing Worlds

Three Quantities of Ideas
Process     Concept




   Achievement    Thing




What’s your BIG Idea?
Change my view of the world

Seth Godin, Purple Cow
Change my capability

Dyson, www.dyson.com.au
Change how I do things

Edward De Bono, Six Thinking Hats
Change what is possible for me

Andrew + Sue O’Brien www.CoupleOnTheRun.com
Process     Concept




   Achievement    Thing




What’s your BIG Idea?
My         Our                The



          How BIG is your idea?

#ideaslunch: Change My World, Our World, The World
Part 3

How do I create my   BIG Idea?

#ideaslunch
Analyse or Create?




#ideas lunch
Manifesto
 A Public Declaration of Your Intent




#ideaslunch Manifestos are created to cause change
The Ten Commandments


Geoff McDonald @Ideas Architect #ideaslunch
YOUR Ten Commandments

YOUR Ten Commandments define your expertise
Manifesto
 Write the Rules of Your Big Idea




#ideaslunch Positioning Shortcut: Write the rules!
Context

               Manifesto Part 1

#ideaslunch What’s your context? Name it! Label it!
Where are you?

#ideaslunch Your context defines your reality
A context defines a space
Industry
                                     Issue


                    Activity
                                    Group


                       Business
#ideaslunch There’s always more than one context
Couples

Andrew + Sue O’Brien www.CoupleOnTheRun.com
!
                                    Rules

               Manifesto Part 2

#ideaslunch What are the rules of YOUR game?
Rules


#ideaslunch
Context
                                       !
                                      Rules

                   Your BIG Idea

#ideaslunch 3 Places to Create Your BIG Idea
!!
                        ! !
                         !
#1 New rules within an existing context
The Manifesto Manifesto
       1.    Manifestos are primal
       2.    Manifestos terminate the past
       3.    Manifestos create new worlds
       4.    Manifestos trigger communities
       5.    Manifestos define us
       6.    Manifestos antagonise others
       7.    Manifestos inspire being
       8.    Manifestos provoke action
       9.    Manifestos command presence




Existing Context, New Rules
! !
                       ! ! !
#2 New context within an existing context
Helen Macdonald www.OptimismZone.com
Manifesto
 3D Mission Statements




#ideaslunch
!
#3 New context, new rules
Real Time Marketing

David Meerman Scott
The Living Organization


Norman Chorn www.centstrat.com
Climate Design
Context
                        !
                        Rules

          What’s Your BIG Idea?

#ideaslunch
Part 4

What’s Next For My                  BIG Idea?

#ideaslunch Without action, change happens to you
Finish it!




Email me: geoff@ideasarchitect.com.au
Post it!




www.1000manifestos.com
Expand it!




www.1000manifestos.com
The Manifesto Manifesto
       1.    Manifestos are primal
       2.    Manifestos terminate the past
       3.    Manifestos create new worlds
       4.    Manifestos trigger communities
       5.    Manifestos define us
       6.    Manifestos antagonise others
       7.    Manifestos inspire being
       8.    Manifestos provoke action
       9.    Manifestos command presence




Ebook It! Facebook.com/IdeasLunch
Workshop: How to Design,
     Build and Sell Your Ideas
Melbourne 19 August 8:45am - 4:30pm
$450 +GST
                              $270 +GST
                              $180 +GST
                              29 July
    Workshop: How to Design,
     Build and Sell Your Ideas
More: www.IdeasArchitect.com.au/IdeasLunch
1            2            3
   Webinar : The 3 Things Every
    Business Needs To Build

August 4 12:30-1:30pm Register: Facebook.com/IdeasLunch
Facebook.com/IdeasLunch




www.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au

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How to Create Your BIG Idea