A Business Revolution: Free or Fee?
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Slides from our Book Rapper webinar as derived from Chris Anderson's Free. Learn (1) why the 'new' Free is unlike any previous Free and (2) how to apply it to your business.
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A Business Revolution: Free or Fee?
- 1. Free or Fee? Geoff McDonald @IdeasMarketing #ideaslunch
- 2. Ideas Architect Book Rapper Follow the conversation on Twitter: @ideasmarketing
- 3. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 4. Part 1 Free You! Geoff McDonald @IdeasMarketing #ideaslunch
- 5. Do you do free or fee? Geoff McDonald @IdeasMarketing #ideaslunch
- 6. Our story... Geoff McDonald @IdeasMarketing #ideaslunch
- 7. $$$ High Low Free Relationship The Ideas Marketing Curve : see previous webinars
- 8. Free is not new Not new AND completely different!
- 9. Free is a multi-billion dollar industry The Free Paradox
- 10. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 11. Part 2 The Book Geoff McDonald @IdeasMarketing #ideaslunch
- 12. Chris Anderson Chris Anderson • @chr1sa • diydrones.com/
- 13. Chris Anderson • @chr1sa • On Ted, not Ted
- 14. Chris Anderson • @chr1sa • On Ted, not Ted
- 15. Chris Anderson • @chr1sa • On Ted, not Ted
- 16. Chris Anderson • @chr1sa • diydrones.com/
- 17. Free is a new economic model Geoff McDonald @IdeasMarketing #ideaslunch
- 18. Part 3 Digital Economics - a free guide Geoff McDonald @IdeasMarketing #ideaslunch
- 19. Atoms and Bits The New Economy
- 20. Abundance scimonocE Economics = the social science of choice under scarcity
- 21. Atoms and Bits Different games, different rules, different tactics.
- 22. Atoms and Bits Atoms = Prices go up, Bits = Prices go down
- 23. Processing • Storage • Bandwidth Costs approaching zero
- 24. Scarce Abundant Geoff McDonald @IdeasMarketing #ideaslunch
- 25. Scarce Abundant Shelf space Geoff McDonald @IdeasMarketing #ideaslunch
- 26. The Long Tail Book Rapper : Make Money From Niches
- 27. Scarce Abundant Shelf space Attention Food Geoff McDonald @IdeasMarketing #ideaslunch
- 28. Abundant Scarce FREE FEE Business Basics : Always was, always will be...
- 29. Bits Atoms FREE FEE Geoff McDonald @IdeasMarketing #ideaslunch
- 30. Content Attention FREE FEE Geoff McDonald @IdeasMarketing #ideaslunch
- 31. General Personal FREE FEE Geoff McDonald @IdeasMarketing #ideaslunch
- 32. Information Experience FREE FEE Geoff McDonald @IdeasMarketing #ideaslunch
- 33. What’s Scarce? What’s Abundant? Geoff McDonald @IdeasMarketing #ideaslunch
- 34. Part 4 Fours Frees Geoff McDonald @IdeasMarketing #ideaslunch
- 35. ➊ Direct Cross Subsidies Four Ways to Be Free
- 36. ➊ Direct ➋ Three Cross Party Subsidies Subsidies Four Ways to Be Free
- 37. ➊ Direct ➋ Three Cross Party Subsidies Subsidies ➌ Freemium Four Ways to Be Free
- 38. ➊ Direct ➋ Three Cross Party Subsidies Subsidies ➍ Non ➌ Freemium Money Payments Four Ways to Be Free
- 39. Four Frees ➊ Direct Cross Subsidies Geoff McDonald @IdeasMarketing #ideaslunch
- 40. One Pays For The Other ➊ Direct Cross Subsidies
- 41. Free Services, Fee Products ➊ Direct Cross Subsidies : Apple Genius Bar
- 42. Free Products, Fee Services ➊ Direct Cross Subsidies : Cheap phone, pay for calls
- 43. Free This, Fee That ➊ Direct Cross Subsidies : Free shipping from Book Depository
- 44. Free Entry, Fee Consumption ➊ Direct Cross Subsidies : Strip club
- 45. Free Consumption, Fee Entry ➊ Direct Cross Subsidies : Casino Shows
- 46. What’s your profit centre? ➊ Direct Cross Subsidies
- 47. Four Frees ➋ Three Party Subsidies Geoff McDonald @IdeasMarketing #ideaslunch
- 48. Just the Free of Us! ➋ Three Party Subsidies
- 49. Content Ads Audience Classic Media ➋ Three Party Subsidies
- 50. Hardware Music Software Apple ➋ Three Party Subsidies
- 51. Exhibits Children Parents Museums ➋ Three Party Subsidies
- 52. Content Referral Traffic Affiliate Marketing ➋ Three Party Subsidies
- 53. Define Your Network ➋ Three Party Subsidies : Match buyers and sellers
- 54. Four Frees ➌ Freemium Geoff McDonald @IdeasMarketing #ideaslunch
- 55. Most free, few fee ➌ Freemium = Free + Premium
- 56. Trial Period ➌ Freemium : Grow in value over Time?
- 57. Lite and Premium ➌ Freemium : Easy divide between Features?
- 58. One Free, More Fee ➌ Freemium : More Seats (Accounts) for a Pro?
- 59. Free Schools, Fee Business ➌ Freemium : Different Customer Types?
- 60. Free Time, Free Full ➌ Freemium : Similar Choices - Screenflow and Camtasia
- 61. Four Frees ➍ Non Money Payments Geoff McDonald @IdeasMarketing #ideaslunch
- 62. Free Fee What’s your currency? ➍ Non Money Payments
- 63. Help me, help you ➍ Non Money Payments : Exchange your labour
- 64. ➍ Non Money Payments : Boost your reputation
- 65. Promoting Piracy? ➍ Non Money Payments : Build your audience
- 66. Donate or not... ➍ Non Money Payments : Feel good about your contribution
- 67. What are you really selling? ➍ Non Money Payments : Google does search to sell ads
- 68. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 69. Part 5 What’s Next? Geoff McDonald @IdeasMarketing #ideaslunch
- 70. What’s your free? Geoff McDonald @IdeasMarketing #ideaslunch
- 72. Buy the book! Chris Anderson : Free
- 74. $$$ High Low Free Relationship Create a Visual Marketing Plan : see previous webinars
- 75. Skip a week! Next Webinar Design Your Business Game October 13th 12:30-1:15pm Facebook.com/IdeasMarketing
- 76. Next Webinar Which book? October 27th 12:30-1:15pm Facebook.com/IdeasMarketing
- 77. Workshop: How to Design, Build and Sell Your Idea Melbourne 14 October 8:30am - 5:00pm
- 78. $450 +GST Ideas Hour Workshop: How to Design, Build and Sell Your Idea More: IdeasMarketing.com.au/Workshops
- 79. $450 +GST Ideas Hour Workshop: How to Design, Build and Sell Your Idea More: IdeasMarketing.com.au/Workshops
- 81. NASA Curiosity Rover To know and not do is not to know
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