"Supersize Your Sales Data" - Erin Creasey (ECW Press) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

2. SUPER SIZE your Sales Data

3. SUPER SIZE your Sales Data
smarter!

4. SUPER SIZE your Sales Data
smarter!
bigger!

5. SUPER SIZE your Sales Data
smarter!
bigger!
stronger!

6. ECWisENTERTAINMENT
ECWisCULTURE
ECWisWRITING
ECWPRESS.COM

8. Hard Data

9. Flexibility

10. Experimentation

12. The Foundations of Data

13. Where We Get It
• Sales Data from BookNet
• BookScan (US)
• Direct from retailers including B&T, Barnes
and Noble, Ingram, BAM,Amazon
• Direct from ebook retailers including
Kindle, Nook, Kobo,Apple etc.

14. How We Use It
ACQUISITIONS

15. ACQUISITIONS
SALES PREP
How We Use It

16. ACQUISITIONS
SALES PREP
PRINT RUNS
How We Use It

17. ACQUISITIONS
SALES PREP
PRINT RUNS
How We Use It
SALES ANALYSIS

18. ACQUISITIONS
SALES PREP
PRINT RUNS
How We Use It
SALES ANALYSIS
REPRINTS

19. How Do We Expand Our
Knowledge Base?

20. What makes a successful book?

21. Online
Chain
Non Traditional
Indie
Digital
Direct

25. • Google Analytics
• Likes
• Hearts
• Reads
• Reader Comments
• Followers
• Favourites
• Retweets
• Pins
• . . .

28. The more you test,
the better info you’ll have
for future decision making.

29. 203,051 reads!

31. $10.95
$14.95
$24.95

33. Three Takeaways!

34. Figure out what pieces of (sales) data
have the most
relevance to the audience
you’re trying to reach.

35. Organize it. How can you
manage your data so it easy
for you to review and share?

38. Start at the destination.

39. Erin Creasey
Sales and Marketing Director, ECW Press
erin@ecwpress.com
@erincc