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Using Facebook in Government

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Greg Licamele
Greg Licamele
1 de 31
Fairfax County, Virginia www.facebook.com/fairfaxcounty Greg Licamele Director, Online Communications [email_address]
Today’s Media Environment ,[object Object],[object Object]
2000 (Then) 46% of adults use internet 5% with broadband at home 50% own a cell phone <5% are content creators 0% connect wirelessly = slow, stationary connections built around my computer, simple chat and information exchange 2008 (Now) 75% of adults use internet 57% with broadband at home 82% own a cell phone ~40% are content creators 62% connect wirelessly = fast, mobile connections built around outside servers and storage and social / civic engagement Pew Internet & American Life Project
Today’s Media Environment ,[object Object],[object Object],[object Object]
Today’s Media Environment ,[object Object],[object Object],[object Object]
Social Media and Emergencies ,[object Object],[object Object],[object Object]
Social Media and Emergencies ,[object Object],[object Object]
H1N1 Flu Vaccine ,[object Object],[object Object],[object Object]
 
 
Oct. 20, 2008 = 4 fans Jan. 28, 2010 = 2,930 fans
Demographics Debunked ,[object Object],[object Object]
Some Facebook Mechanics
Writing Wall Posts ,[object Object],[object Object],[object Object]
Preferred Types of Info ,[object Object],[object Object],[object Object]
Preferred Types of Info ,[object Object]
Preferred Types of Info ,[object Object]
Preferred Types of Info ,[object Object]
Our Facebook Fans Say ,[object Object],[object Object],[object Object],[object Object]
Selected Comments ,[object Object]
Selected Comments ,[object Object],[object Object]
Other Guidelines From Usability Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Short Happy Life of Facebook Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tone ,[object Object]
Promotion
Link Shorteners 1.) go.usa.gov 2.) bit.ly
Policies ,[object Object],[object Object],[object Object]
Six Criteria for Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Since March 2009:
FBML 1.) Edit Page 2.) Browse Applications 3.) Search for FBML 4.) Code FBML Boxes
Closing Thought ,[object Object],[object Object]

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Using Facebook in Government

  • 1. Fairfax County, Virginia www.facebook.com/fairfaxcounty Greg Licamele Director, Online Communications [email_address]
  • 2.
  • 3. 2000 (Then) 46% of adults use internet 5% with broadband at home 50% own a cell phone <5% are content creators 0% connect wirelessly = slow, stationary connections built around my computer, simple chat and information exchange 2008 (Now) 75% of adults use internet 57% with broadband at home 82% own a cell phone ~40% are content creators 62% connect wirelessly = fast, mobile connections built around outside servers and storage and social / civic engagement Pew Internet & American Life Project
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10.  
  • 11. Oct. 20, 2008 = 4 fans Jan. 28, 2010 = 2,930 fans
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 26. Link Shorteners 1.) go.usa.gov 2.) bit.ly
  • 27.
  • 28.
  • 30. FBML 1.) Edit Page 2.) Browse Applications 3.) Search for FBML 4.) Code FBML Boxes
  • 31.

Notas do Editor

  1. Putting to bed the myth that only high school or college kids use these tools