Báo cáo thị trường game mobile Việt Nam 3 quý đầu năm - Soha game win+ presentation (dec 2014)

4. Vietnam Market Snapshot
Vietnam Mobile game market insight
Gamers’ behaviors research
About us

5. Vietnam Market Snapshot

6. Vietnam, the Largest game market of South East Asia 2013
(Based on Revenue – in Million USD)
233
200
146
94 93 85
0
50
100
150
200
250
Vietnam Thailand Indonesia Malaysia Philippines Singapore
Source: Top 100 Countries by Game Revenues - Newzoo

7. Source: Top 100 Countries by Game Revenues - Newzoo
Vietnam is ranked at 6th of the Largest Game Market in Asia
(based on Revenue, follows China, Japan, Korea, Taiwan and India)
and 25th in the world

8. Total Population: 91,519,000
Urban: 31%, Rural: 69%
Internet Users: 30,858,742
Internet Penetration: 34%
Source: Wearesocial.sg, Internetworldstats report

9. Source: Wearesocial.sg, Internetworldstats report

10. Source: Wearesocial.sg, Internetworldstats report
Cheapest fee for Internet and 3G in region:

11. Source: Wearesocial.sg, Internetworldstats report

12. Source: GameK.vn – Survey on Game market 2014
The 2013-2014 Compound Annual Growth Rate (CAGR)
For the mobile game segment (37.3%) is almost
3.5 times higher than the industry as a whole (10.6%)

13. Source: GameK.vn – Survey on Game market 2014
Growth rate from 2013 to 2014 is 37.3%
and is predicted to reach approximatey 50% in 2016

14. Source: GameK.vn – Survey on Game market 2014

15. Source: GameK.vn – Survey on Game market 2014

16. Source: GameK.vn – Survey on Game market 2014

17. Vietnam Mobile game
market insight

18. Source: GameK.vn – Survey on Game market 2014

19. Source: GameK.vn – Survey on Game market 2014

20. Source: GameK.vn – Survey on Game market 2014

21. Source: GameK.vn – Survey on Game market 2014

22. Source: GameK.vn – Survey on Game market 2014

23. Source: GameK.vn – Survey on Game market 2014

24. Gamers’ behaviors research

25. Source: GameK.vn – Survey on Game market 2014

26. Source: GameK.vn – Survey on Game market 2014

27. Source: GameK.vn – Survey on Game market 2014
PR pitch:
• Convert rate
• Active user
• They may not install the game right away but
encourage them to click on the ads and install later
• Effect on both iOs and Adroid

28. Source: SohaPay

29. Source: GameK.vn – Survey on Game market 2014

30. Source: GameK.vn – Survey on Game market 2014

31. Source: GameK.vn – Survey on Game market 2014

32. Source: GameK.vn – Survey on Game market 2014

33. Source: GameK.vn – Survey on Game market 2014

34. About us

36. 100% private own company
 15 mil Mobile users
 10,000+ Online & mobile advertisers
 100,000+ Small business merchants
 12 mil e-commerce visitors & buyers
 Largest Ads network with 130+ top publishers in Vietnam, 30 of them are exclusive
 22 leading products with presence in 20+ verticals; 14 sites are in Top 100 in Vietnam
(news, finance, family, teenage, auto, high-tech, online advertising, B2C and C2C, content consumption mobile)
31 mil internet users, 95% of Vietnam Internet User
1400+ Employees – Located in 10 cities
Investors:

37. Leading in Games, Media, Online Ads, E-commerce, Online payment and Cloud service

38. Top 3 Store for Jail-broken Devices
Biggest Online Ads Company
#1 Game Online News
#1 Payment Services
• Local solution for App distribution on both iOS/Android
• Dominated 40% market share, 90% audience
• Competitive Price
• +3 Mil unique audience • Trend setting
• 30% of Total online transaction • Simple-Flexible–Safety
• Specific Mobile Payment solution
• 95% of Total Impression on Mobile
Unique Competitive Advantages

41. and more...

42. iGa (斗斗堂)
• Mobile game of the year Award - 2013
• Launched Feb, 2013
• Genre: PvP casual shooting
• Developer: Tsixi
• Number of servers: 55
• Player: 937.400
• Peak DAU: 36.186

43. Ngo Khong Truyen Ky (仙变)
• Number #1 MMORPG game on mobile
• Launched Feb, 2014
• Genre: MMORPG
• Developer: MooGame
• Highest number of servers: 82 (#1 in this genre)
• Player: 495.000
• Peak DAU: 23.582