In The Moment

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User experience research about life, not just interfaces.

Tecnologia Diversão e humor

IN THE MOMENT
UX RESEARCH ABOUT LIFE
NOT JUST INTERFACES

• “Impact of
digital
technology on
society” at
UCSD

• Co-founded
B|P in 2001

• 8 people. UX
research and
Design

• 1,972
Participants.
188 UX
Research
Studies.

photo by andy price visualpause.com

Everyone wants a hit

• Is my interface a hit?

• Great interaction design and research don’t
guarantee success.

• Task completion rates = 99% lame

“cool”
-Peter Merholz | Adaptive Path

Brian Oberkirch

“usability is a path to
failure”
-Todd Wilkens | Adaptive Path

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In The Moment

1. IN THE MOMENT UX RESEARCH ABOUT LIFE NOT JUST INTERFACES

2. • “Impact of digital technology on society” at UCSD • Co-founded B|P in 2001 • 8 people. UX research and Design • 1,972 Participants. 188 UX Research Studies. photo by andy price visualpause.com

3. Everyone wants a hit • Is my interface a hit? • Great interaction design and research don’t guarantee success. • Task completion rates = 99% lame

4. “cool” -Peter Merholz | Adaptive Path Brian Oberkirch

5. “usability is a path to failure” -Todd Wilkens | Adaptive Path

6. So what do we do?

In The Moment

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