Why Kolaveri Di Song is So Popular and famous. What are the reasons for success of "Why This Kolaveri Di" Song?

1. Reasons for Success of “Why This Kolaveri Di”
by
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2. Statistics – Kolaveri on Youtube
• 18 Crore + views as on
7 July
• Most searched video on
YouTube for 2 weeks
• More than 20 versions
of song released and
are becoming popular
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3. Statistics – Kolaveri on Internet
• More than 3,830,000
pages crawled and
registered by Google
about “Kolaveri Di”
• More than 8,960 Videos
with Kolaveri Di as
keyword
• More than 846,000
blogs talking about
Kolaveri Di
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4. Statistics – Search growth on Google
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5. Statistics – Search Regional Interest
• Most popular (after India) in Bangaladesh
(?), UAE, Srilanka and Singapore
• China also in Top ten interest countries
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6. Why “Kolaveri Di” is so Popular??
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7. Why “Kolaveri Di” is so Popular??
1. Singer of Kolaveri Di (Dhanush)
2. Kolaveri Di Lyrics (Dhanush)
3. Music of Kolaveri Di (Anirudh Ravichander)
4. Kolaveri Di Music Video (Aishwarya)
5. Smart Marketing (Aishwarya)
6. Luck (God)
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8. 1. Singer - Dhanush
• Fresh voice
• Not a professional
singer
• Natural singing
• Singing Lacks Raaga
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9. 2. Lyrics - Dhanush
• Easy to understand
lyrics
• Use of Tanglish
• Use of slangs and
phrases generally used
by this generation
• Deep meaning
conveyed in simple
words
• Lyrics subtitled in video
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10. 3. Music - Anirudh Ravichander
• Foot Tapping Music to
hum and sing along
• Although average
composition – simplicity
is the key
• Gels well with the lyrics
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11. 4. Music Video – Dhanush, Aishwarya
• Great Natural Video
which looks as if a
drunkard “aashik” is
singing
• Hand movements of
Dhanush are “Binddas”
• English subtitles make
sure viewer listens to
comple te song and
tries to understand
lyrics
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12. 5. Smart Marketing
Aggressive
Social media
campaign
Official during 18 to
Video 25 Nov
Video
release
leaked?
on 19
On 15
Nov
Nov
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13. 6. Luck (God)
• May be – Yes (But that
“God only knows”)
• Rajini Sir’s blessing
(who is as good as God
for us)
• If “Dhanush” is God –
Yes
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14. Verdict
• 55% - Lyrics
• 20% - Singer
• 10% - Video
• 10% - Marketing
• 5% - Music
• (100%) - God
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15. When God Gives – “Chappar Phad Ke Deta Hai”
Why This Kolaveri DI??
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