Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape

1. Social Media - BTS
Aggregation of information &
the disintegration of France’s political landscape

2. value

3. value

4. How does this
value transfer
affect politics ?

5. link
old media
information
distribution model
social network
information
distribution model

6. link
old media
information
distribution model
social network
information
distribution model
link = influence

7. new old media
information
distribution model
social network
information
distribution model
link = influence

8. value

9. influence

10. influence

11. influence

12. Google stole the aggregative “value”
from the newspapers

13. Facebook & Twitter stoled
the recommandation “value”
from the newspapers

15. ‘The internets’ stoled
political influence (and ad money)
from the old medias

19. 2013

24. ‘engagement’ - i.e. conversation
is done on Facebook,
not on the media website

25. Facebook is where peer to peer
influence happens

28. aggregation
audience

29. political view
on information
statistical view
on information

36. #Ferguson

37. Link
Curatoring

38. Business
intelligence
Technology
watch

39. Political
news
Conversation
community

40. Adressing
a mindset

42. ‘fachosphère’

43. Banned from
traditional media
‘fachosphère’

44. Political refugee
on social media
‘fachosphère’

45. Years ahead in terms
of experience in political usages
of social media
‘fachosphère’

46. Facebook has changed the way
political ideas are discussed

48. idea

49. political
mindset
idea

50. idea
political
indset
influencial
idea

51. political debate
the old way

52. political debate
the old way

53. atomization of the political debate
around ideas

55. From albums to tunes,
iTunes destroyed the music
industry’s traditional package

57. atomization of the political debate
around ideas

58. atomization of the political debate
around ideas

59. atomization of the political debate
around ideas
Politics on
Facebook

60. Politics on
of medias

61. Facebook as a platform
for political debate

62. Facebook as a platform
for political debate
changes the rules of politics
•No need to agree on
everything
•Opposites can talk together
•No more barriers between
traditional political groups
•Influence can happen
between two opposite
political mindset

63. Europe as a
threat to social
welfare
capitalism
as an
alienation
Russia as an
alternative to
USA’s influence
Islam as
a threat
Nation-state
as an identity
religion as
a threat
diversity as an
enrichment

64. Politics as a network of
connected ideas

65. • Ideas packaged by
political parties
• Party centric
communities
• Take it or leave it
‘political packages’
marketing an
electoral issue
• Ideas come in
autonomous corum
• Idea centric
Communities
• Pick n’ mix &
DIY politics

66. • Old school vertical
organization
• GenY doesn’t have
much power
•Wasn’t banned from
TV, didn’t need to go
elsewhere
• Networked
organization
(fachosphère)
• GenY very
influencial
• Took ‘political
asylum’ on
‘alternative
media’ (the internet)

67. Hostile takeover, based on
core ideas competition &
the ability to master
modern communication tools

68. How does Facebook
affect politics
in your country ?