1. SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA I love being ON constantly I need some time OFF from SM SM will KILL me Don’t know

2. LIFE SPAN OF A SM MESSAGE LIFE SPAN OF A SM SPECIALIST STRUCTURE OF A TOT SM STRATEGY 60% 20% 20% Index of contents

3. 2010 Lifespan

4. 5 MINUTES ±100 FRIENDS Lifespan

5. 35 SECONDS >100 FRIENDS Lifespan TIME OF WEEK TIME OF DAY

6. Blogging

7. 1 WEEK 1 HOUR 1 MINUTE 35 SEC’S AVERAGES

8. RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION

9. MONITORING MAINTENANCE FEEDBACK/ INTERACTION REGULATORY EVERY 1 MINUTE TO 1 WEEK THE MANAGER

10. TOT STRATEGY SOLUTION

11. TOT objective / major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations Crisis management / Special company issues Measurements/ Tests

12. Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION

13. THANK YOU!