8. Marketers still believe that what they share is the reason people engage. They presume people are genuinely interested in brand updates and for NO IMMEDIATE REWARD … actually ..
9. Consumers engage because they already like the brand and expect it to become involved in a on-to-one relationship with benefits for the consumer
10. Liking a brand is tantamount to requesting a completely different marketing experience. Consumers expect social media to bring their relationship to a brand to the next level.