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Biz jul2010
- 1. Brand and social capital Bogdana Butnar MD MRM Worldwide bogdanatheplanner.blogspot.com Twitter.com/Bogdana
- 12. A person's Whuffie is a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person's favorable or unfavorable actions
Notas do Editor
- Brands go online with a power position stance They assume online works like offline They create brand places where they wait for people to show up
- The usual economic incentives have disappeared from the book's world. Whuffie has replaced money , providing a motivation for people to do useful and creative things. A person's Whuffie is a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person's favorable or unfavorable actions. The question is, who determines which actions are favorable or unfavorable? In Down and Out , the answer is public opinion. Rudely pushing past someone on the sidewalk will definitely lose you points from them (and possibly bystanders who saw you), while composing a much-loved symphony will earn you Whuffie from everyone who enjoyed it. A gross Whuffie score looks the same to everyone viewing it, but a weighted Whuffie score is subjective. This meta-Whuffie takes into account right-handed Whuffie (the amount given by people you like) and left-handed Whuffie (given by people you dislike). Another variety is pity Whuffie, given to those who are down on their luck.