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Google Page 1: 6 ‘no cost’
tips that can help achieve
Page 1 ranking
By Bob Snowzell
E-bob internet marketing
• Increasing sales, & delivering more clients
through the power of the internet, by:

•
•
•
•
•

Search engine optimisation
Pay per Click marketing
Email marketing
Social media marketing
Video marketing
How Many Searches Per Month?
Used for product Research
High Useage of Web pages
Google Search page
• Local Search – (balloons)
• Organic Search ( left hand side)
• Sponsored Ads( PPC ) search (at top(sometimes)
& right hand side
Google’s method of Search
• Type in key word of phrase
Google delivers results( with ‘Most Relevant’ first)
Not: most important
Not : best company/product
But: most relevant
Googles Mantra

– relevance-relevance-relevance
Determine best keyword
phrases

• Through research
• Google keyword tool
• Market samurai
• Wordtracker
And other means
Choose your keywords carefully
Important Information

• How many searches per month
• Variations on search term( singular/plural)
• Competition for keyword/phrases
Step 1 – Add main key words to
meta tags
Step 2 –Update Content Regularily
• Add fresh content to your website at least
monthly

• Have a blog on your website that is
updated, preferably weekly
Step 3 – Create a Google Places
Page
• Include full company information
• Include keywords at beginning of
description
• Upload 10 images
• Upload at least one video
Step 4 – Join Local Directories
• Google checks to see what other ‘local

directories that your company is registered with

•
•
•
•

www.qype.co.uk
www.yelp.com
www.freeindex.co.uk
www.brownbook.net

• Other specific local directories relative your
products/services
Step 5 -Register your website at
www.dmoz.org
The Open Directory Project (ODP) is the
largest, most comprehensive human-edited
directory of the Web. It is constructed and
maintained by a vast, global community of
volunteer editors.
You can get a higher ranking in Google,
Netscape, Lycos, DirectHit, HotBot AOL,
Lycos and some of the most popular portals.
Step 6. Add Google Analytics to
Your Website
Google analyitcs allows you to measure

•
•
•
•
•

No of visitors
Time spent on site
Most popular/least popular pages
Bounce rate
Traffic Sources
Step 7 – Make your website url, to
include your main keywords
Bob Snowzell
www.e-bob.co.uk
Internet Marketing
using Video, SEO & PPC
01484 769743

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6 Steps To Improve Your Website Ranking On Google.

  • 1. Google Page 1: 6 ‘no cost’ tips that can help achieve Page 1 ranking By Bob Snowzell
  • 2. E-bob internet marketing • Increasing sales, & delivering more clients through the power of the internet, by: • • • • • Search engine optimisation Pay per Click marketing Email marketing Social media marketing Video marketing
  • 3. How Many Searches Per Month?
  • 4. Used for product Research
  • 5. High Useage of Web pages
  • 6. Google Search page • Local Search – (balloons) • Organic Search ( left hand side) • Sponsored Ads( PPC ) search (at top(sometimes) & right hand side
  • 7.
  • 8.
  • 9.
  • 10. Google’s method of Search • Type in key word of phrase Google delivers results( with ‘Most Relevant’ first) Not: most important Not : best company/product But: most relevant Googles Mantra – relevance-relevance-relevance
  • 11. Determine best keyword phrases • Through research • Google keyword tool • Market samurai • Wordtracker And other means
  • 12. Choose your keywords carefully Important Information • How many searches per month • Variations on search term( singular/plural) • Competition for keyword/phrases
  • 13. Step 1 – Add main key words to meta tags
  • 14.
  • 15. Step 2 –Update Content Regularily • Add fresh content to your website at least monthly • Have a blog on your website that is updated, preferably weekly
  • 16. Step 3 – Create a Google Places Page • Include full company information • Include keywords at beginning of description • Upload 10 images • Upload at least one video
  • 17. Step 4 – Join Local Directories • Google checks to see what other ‘local directories that your company is registered with • • • • www.qype.co.uk www.yelp.com www.freeindex.co.uk www.brownbook.net • Other specific local directories relative your products/services
  • 18. Step 5 -Register your website at www.dmoz.org The Open Directory Project (ODP) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. You can get a higher ranking in Google, Netscape, Lycos, DirectHit, HotBot AOL, Lycos and some of the most popular portals.
  • 19. Step 6. Add Google Analytics to Your Website Google analyitcs allows you to measure • • • • • No of visitors Time spent on site Most popular/least popular pages Bounce rate Traffic Sources
  • 20. Step 7 – Make your website url, to include your main keywords