Takes digital automotive advertising to the next level, not reliant on Google traffic

1. DEALER DIRECT IQ - THE AUTO CHANNEL
ULTRA-QUALIFIED VISITOR ACQUISITION PILOT
The Auto Channel,LLC 332 WestBroadwayLouisville,KY40202 502 992 0200
Copyright © 2014The followingtitles and mediaidentification are Registered Trademarks ownedby The AutoChannel LLC The Auto Channel, Auto
Channel, TACH andDealer Direct iQ have allhave been incontinuous worldwide use since 1987, registration for SEREPDIRECTMEDIAis pending - all
rights are reserved and infringementwill be acted upon with force.
Dealer Direct iQ Its Time Is Now!
For over17 yearsThe AutoChannel owners have been waitingforthe technologyof the Internetandthe
online marketingsophistication of autodealers toadvance totoday’slevel inorder tolaunchDealerDirect
iQ whichwill provide participatingAutoDealerswitharealisticandeconomical solution toreplace their
purchase of third partyleads inorderto maintaina scalable and reliable poolof viable on-line prospects.
By exploitingarelevantsegmentof The AutoChannel audience, aDealerDirect iQ (DDiQ) participating
dealercaneconomicallyandinscale generate theirown“firstparty”leadsfacilitatedby the proprietary
SERP DIRECT MEDIA system developedbyThe AutoChannel andthe BrothersEinstein.
DealerDirect iQ isthe only mediamodel thatconvertsanon-line researcher’spurchase intent,reflected
by theirsoughtoutand clickedon editorial content,intothe opportunityforautodealerstodeliver
actionable ultra-relevant,personal andengagingfirstcontactmessagestohighpotential purchase
prospects.
Dealer Direct iQ – 75,000 Review Readers Per Month
We are proposingthat a national autodealernetwork implementa90 day DealerDirect iQ visitor
acquisition programthatsends225,000 viable geo-targetedprospects instantly fromanAutoChannel
contentannotation they foundwithasearchengine directly toarelevantparticipatinggeo-targeted
dealer’spage.
DealerDirect iQ ExploitingSERP DIRECT MEDIA
1. The SERP DIRECT MEDIA processbeginswithashopperusingasearch engine tofind specific
automotive information;like reviews,comparisons,specs,buyer’sguidesor manufacturer’s newsof an
upcomingmodel, thenclickingonthatspecificcontent annotation.
2. Whenthe clicked–oncontentwaspublished onThe AutoChannel,insteadof the clicktakingthe
viewertoa normallyformatted contentpage, DealerDirectiQ will geofilterthe user,tell ouradserver
whichdealer’sadtorun, tell SERPDIRECT to transformthe contentintoan uncluttereddocument version,
and thendeliverthembothasa full screen landingpage,where the viewerseestheirsoughteditorial
contentimbeddedwithin the dealer’spre-constructed(DDiQ1.0) relevantsales page,informationthey
needtohelpmake a purchase decisionwithouteverhavingtoclick-awayandbe bombardedwith
competitor’sadvertising.
DDiQ 2.0 will have the addedcapabilityof creatingareal time dynamicallyconstructed dealerpage which
may include;the reviewedmodel’s sellingprice, dealerinventory, trade-invalues,incentives, dealer
contact and real time reasonstobuy fromthat dealer.

2. DEALER DIRECT IQ - THE AUTO CHANNEL
ULTRA-QUALIFIED VISITOR ACQUISITION PILOT
The Auto Channel,LLC 332 WestBroadwayLouisville,KY40202 502 992 0200
Copyright © 2014The followingtitles and mediaidentification are Registered Trademarks ownedby The AutoChannel LLC The Auto Channel, Auto
Channel, TACH andDealer Direct iQ have allhave been incontinuous worldwide use since 1987, registration for SEREPDIRECTMEDIAis pending - all
rights are reserved and infringementwill be acted upon with force.
Dealer Direct iQ 1.0 - Pilot Program Cost
The initial 90 day pilotusingcontentfoundon The AutoChannel will guarantee 225,000 qualifiedvisitors
sentdirectlytothe appropriate dealer’s customizedscreens ataCostper Visitor of 33 centseach or a total
pilotprogramcost of $74,250 for a total of 225,000.
Comparing the cost ofacquiring on-line prospects
Participation inthe initialDealerDirectiQ teston The AutoChannel will guarantee yourdealergroup aCost
Per Visitorfor substantiallylessthanaqualified visitgeneratedfromanytraditional advertisingclick-
throughor thirdparty lead.
 Thirdparty leadpurchase – $8.00 - $299
 EstimatedTraditional DisplayCPM- $10.00
 EstimatedTraditional Click-ThroughPercentage - .05% (5 visitorsper1000 bannerimpressions)
 Estimated CostPerVisitor fromCPMdisplaybanners – $2.00
 Estimated CostPerVisitor fromAd networks –$1.20-$6.00
 DealerDirectiQCostPer Visitor – 33 cents
The Auto Channel (http://www.theautochnanel.com)
Since January1996 TheAutoChannel.comhaspublishedandarchivedrelevantoriginalreviewsandnews
coverage,automotive manufacturer,autoindustryandenergynewsstoriesfromaroundthe world
includingAutoChannel journalistswithdatelinesinNorthAmerica,Europe andAsia.
Overthe past 15 years The AutoChannel hasaveraged abouta millionvisitors permonth,with80%of
themnew-uniques.Of the monthlymillion,over50% visitThe AutoChannel aftersearchingfor,findingand
clickingona search engine resultpage annotationforasoughtreview orotherdata pertainingtothe
specificvehicle orvehicletype theyare interestedin.
Beginningwith itslaunch The AutoChannel hasconsciouslyandrigorouslybuiltthe largestindependent
automotive website,offeringviewersamatrix of in-depth,in-contexteasyto findautomotive information
and data,over thisperiod more than240 millionseriousautoresearchershave visitedourlibraryof over1
millionpagesof automotive news,opinion,reviews,andpredictions…tofindthe informationtheyneeded
to helpmake themsmarterbuyersorpurchase facilitators.

3. DEALER DIRECT IQ - THE AUTO CHANNEL
ULTRA-QUALIFIED VISITOR ACQUISITION PILOT
The Auto Channel,LLC 332 WestBroadwayLouisville,KY40202 502 992 0200
Copyright © 2014The followingtitles and mediaidentification are Registered Trademarks ownedby The AutoChannel LLC The Auto Channel, Auto
Channel, TACH andDealer Direct iQ have allhave been incontinuous worldwide use since 1987, registration for SEREPDIRECTMEDIAis pending - all
rights are reserved and infringementwill be acted upon with force.
The Auto Channel editorial contentincludesnotjustcompetitivein-depthnewandusedcar data,but
provides carresearcherswith original and“inventedhere”vehicle researchtoolslike;TACH’s4-carcom-
par-a-graph,TACH’sRankBy Spec,TACH’s New Vs.UsedCar Comparison’s;TACH’sTotal CostOf Ownership
Comparisons,alongwith45Brand SpecificBuyersGuides,researchtoolsthatprovide ameaningfulcontext
for the data.
IncludedinThe AutoChannel contentofferingsare;Autonewsparsedbysinglebrand(1996-present);
ProfessionalVehicle Reviews(noowneroramateurreviewshere),In-depthinformationandopinions
includingaltfuels;PressPassCoverage(includingvideo,audioandtext) of the world’smajorcar shows
(1997-Present) whichhasdevelopedinto anexclusivearchive of completevideodocumentationof
hundredsof at showpressevents.
There isno othersingle automotivewebsite inthe world thatprovidesasmuch unbiased automotive
informationacar buyerneedsinorderto make an intelligentpurchase decision oracar buff maywant to
see,notone…there isonlyone place onthe webthatcan legally call itself The AutoChannelandthat’sus.
How Dealer Direct iQ Works
User Search -> Search engine resultpage ->If userclickson SERP’izedannotation ->Geo-targeted*and
relevantDealerPage*delivered aslandingpage alongwith uncluttered documentversionof clickedon
content.
*Geo-targeted– Zipcode granularity
*RelevantDealer Page
DDiQ 1.0 – a libraryof relevantwebpageswill be createdandstoredinourserverand instantlysenttothe
appropriate viewer.
DDiQ 2.0 - dynamicallygeneratedpagesthat feature Specificmodel ortype,Dealerinventory, Dealer
directedsellingprice,Currentmanufacturersincentives, Dealerattributes,Locationattributes,Local (zip
code granularity) relevantinformation,createdandsenttothe viewerinreal-time.