Writing a business plan (update 20170328) Executive Summary Business Profile Products and Services Market Research Market Strategies Organization Operation Finances

1. Community Flagship of:
By:
Mohamad Fadhilullah Tudun Bin Haji Hassan
@Bobby
1LiveWIRE Brunei (c) 2012

2. Community Flagship of:
 Why write a business plan
 Importance of a Business Plan
 Process of Writing a Business plan
 Finding a Business Idea
 Contents of a Business Plan
 Tips & Tricks
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3. Community Flagship of:
 Own use to start a business
 Bank Loan
 Investors
 Grant Application
 Incubation
 Starting a cooperative
 Managing and Running a Business
 School Assignment or Project
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4. Community Flagship of:
 “If you fail to plan, you plan to fail”
 Gives a very good idea how the business runs
from management, operations to financial
 Research and Planning will reduce failures
and prepares for contingencies.
 To explain to others (banks, investors,
partners, employees) of how you expect the
business to work
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5. Community Flagship of:
Idea
Research &
Plan
Do
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6. Community Flagship of:
Passion
Make
Money
Skill &
Knowledge
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7. Community Flagship of:
Self-
Actualization
Self-Esteem
Social Needs
Security and Safety Needs
Physiological Needs
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8. Community Flagship of:
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9. Community Flagship of:
 Executive Summary
 Business Profile
 Products and Service
 Market Research
 Market Strategy
 Operations
 Human Resource Management
 Financial Strategy
 Exit Strategy
 Appendices
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10. Community Flagship of:
 Often Written Last, Shown First.
 Make it interesting for the reader.
 Make the reader want to read more.
 Make it simple point form for every section,
or a simple abstract summary.
 1 page Maximum.
 E.g. 30 second Movie Preview
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11. Community Flagship of:
 Introduce the business
 Legal Structure of Business
◦ Sole Proprietor, Partnership, Sendirian Berhad,
Koperasi
 Nature of business
◦ Food, Service, Manufacturing, IT,
 Mission and Objectives
 Startup Cost
 Milestones/Achievements
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12. Community Flagship of:
 What is it?
 Who are you going to sell it to?
 What problem is it solving?
 How much will it cost them?
 What makes it unique?
 Intellectual Property Involved?
 Sales Forecast
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13. Community Flagship of:
 Customers – Who are you going to sell to?
 Competitors – Who are your competition?
 What are the Competitive Forces that affects
you? (Supplier, Buyer, existing competitors,
New entrants, substitute products)
 Political, Economic, Social, Technological
(PEST) – Factors for Success
 SWOT Analysis (Strengths, Weaknesses,
Opportunities, Threats) -
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14. Community Flagship of:
 How are you going to tell your customers that
you are there?
 4 P’s
◦ Product
◦ Price
◦ Place and Distribution
◦ Promotion
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15. Community Flagship of:
Print
•Business Cards
•Leaflets & Posters
•Letters and Mail
•Merchandise
Mass
Media
•Billboards
•Newspaper
•TV
•Radio
Electronic
•E-mail
•Social networks
•Websites
•Media sharing
networks
Personal
•Word of mouth
•Referrals
•Direct Selling
•Exhibition
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16. Community Flagship of:
 Who are involved?
 Organization Chart
 Personnel Roles and
Responsibilities
 Personnel
Qualifications
 Key
Roles/Management
 Payroll Cost
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Manager
Worker 1 Worker 2
Assistant
Worker 3
Admin

17. Community Flagship of:
 How is the business going to run?
 How is the business making money?
 Location and Working hours
 Product Life Cycle - e.g. Agricultural vs
Retail
 Production Process
 Customer Service Process
 Technology/equipment Involved
 Sales Forecast in relation to Operations or
Season (can also be in product section)
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Input Process Output

18. Community Flagship of:
 Start up costs
 Sales Forecast
 Personnel/Payroll
Cost
 Profit and Loss
 Cash flow Forecast
 Balance Sheet
 Break-even
analysis
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd
Qtr
3rd Qtr4th Qtr
nett income
Expenses
nett
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19. Community Flagship of:
 What are you going to do with the business
in the long-term:
◦ Expand
◦ Sell
◦ Handover to family member
◦ Go Public
◦ Get Merged or Acquired
 or if anything goes wrong.
◦ If Bankrupt or unsuccessful what will you do?
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20. Community Flagship of:
 Marketing Materials
◦ Research Materials and Results
◦ Sample of Advertisements
◦ Survey
◦ Results
 Full Financial Tables
◦ 2-5 years
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21. Community Flagship of:
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22. Community Flagship of:
 Executive Summary – so the reader wants to read
the rest of the plan
 Market Research – to show your products have
buyers
 Market Strategy – to show how you can reach
your buyers
 Operations – to explain how your business is
going to work
 Human Resource – the people behind the
business
 Finances (Start-up and Cashflow) so you know
how much you need and how much you expect in
return
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23. Community Flagship of:
 Clear
 Concise
 Organized
 Well Laid Out
 Natural
 Positive
 Well interpreted
facts
 Do not jump to
conclusions
 Show Sources
 Proofread
 Make it Perfect
 Well written
executive summary
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24. Community Flagship of:
 Executive Summary - Too short, Too long,
Too boring
 Products - No details on pricing, no pictures
of products/service
 Market Research – None or too little sample
study done.
 Market Strategy – No schedule or budget
 Operations – no process flow
 Financials – Too optimistic, or not included
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25. Community Flagship of:
 Organizations
◦ LiveWIRE Brunei (Library and Courses)
◦ DARE/i-Centre
 Books
◦ E-myth
◦ Writing a business plan for idiots/dummies
 Internet
◦ Search for how to write a business plan
◦ Search for business plan samples
◦ Howstuffworks.com, entrepreneur.com, bplans.com
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26. Community Flagship of:
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