Menus For Less and My Coupon Card Mailer

1.  My Coupon Card Mailer  Menus For Less
Bob Blitshtein, Chief Executive Officer
Menus For Less
Direct and Mobile Tel: 1-267-474-3523
bob@menusforless.com  www.menusforless.com
We help small business owners
attract new customers, increase their sales
and make more money…every day!

2.  Menus For Less  My Coupon Card Mailer
The difficult challenges faced by small business owners

3.  Menus For Less  My Coupon Card Mailer
America’s 28 million small business owners
face 3 significant and immediate challenges . . . . .
1. How do we attract new
customers?
2. How do we increase sales and
make enough money to stay in
business and have a successful
business?
3. How do we keep up with large
competitors and disruptive
market forces.

4.  Menus For Less  My Coupon Card Mailer
The challenges faced by small business owners are so substantial that…
“1 out every 3 new businesses goes out of
business in the first 2 years”
Why?

5.  Menus For Less  My Coupon Card Mailer
The reason so many small business fail is because:
• Small business owners don’t know how to “market their business”
• knowing how to cook a great burger and knowing how to
attract people who want to eat a great burger are completely
different skills and tasks
• Small businesses do not have marketing departments or dedicated marketing
employees
• Small businesses do not have any one to turn to for help
• there simply is no company that is the champion and supporter
of the small business owner
• Until now, until Menus For Less and My Coupon Card Mailer!

6.  Menus For Less  My Coupon Card Mailer
The role of and importance of small businesses in the U.S. economy and especially their
role in creating and supporting employment is substantial . . . . .
Small businesses account for:
• 63% of the net new jobs created between 1993
and mid-2013 (or 14.3 million of the 22.9 million
net new jobs)
• 99.7% of United States employer firms
• 63% of net new private-sector jobs
• 48.5% of private-sector employment
• 42% of private-sector payroll
• 46% of private-sector output
• 37% of high-tech employment
• 98% of firms exporting goods
• 33% of exporting value
Despite their
importance in our
society and
economy small
businesses are
under served and
for the most part
they have to fend
for themselves

7.  Menus For Less  My Coupon Card Mailer
Menus For Less / My Coupon Card Mailer
Business Overview. . .

8.  Menus For Less  My Coupon Card Mailer
We are the marketing/sales department for our small
business clients… We know of no other company in
country that has aligned its interests with those of
small business owners!

9.  Menus For Less  My Coupon Card Mailer
Menus For Less / My Coupon Card Mailer Business Overview. . .
Our company serves small business owners…restaurants with our Menus For Less
brand and all other verticals with our My Coupon Card Mailer brand.
✓ In 2017 We generated $2.5 million in revenue…even though we focused
primarily on building our platform (ecommerce, printing/manufacturing plant, team)
✓ We serve 2,000 small business owners across the country on a recurring basis
✓ 30 million consumers used our printed and distributed takeout menus
and postcards in 2017

10.  Menus For Less  My Coupon Card Mailer
We have $300 million per year in production capacity
• In September of 2017, we
began to operate our “football
field” size 15,000 SQ FT printing
and mailing manufacturing
plant
• We now have capacity to
generate $300 million per year
in revenue
• And we now have the needed
margins so that we can grow
our sales team to 200+ account
executives

11.  Menus For Less  My Coupon Card Mailer
Our business objectives . . . . .
Over the next 3 years we plan to:
• Grow our inside sales team to 200 inside/phone based
account executives
• Achieve $400+ million in recurring subscription revenue
• Generate $80+ million in annual Net Income

12.  Menus For Less  My Coupon Card Mailer
Serving small business owners is a big business opportunity…
These are just some of the billion dollar businesses that achieved
success by serving small business owners

13.  Menus For Less  My Coupon Card Mailer
Despite their success the current small business service providers do not
do a good job at serving small business owners . . . . .
Unlike the current service providers Menus
For Less is 100% of the interest of small
business owners
✓ Our prices are the lowest in the country
✓ We provide all designs for FREE
✓ We do not charge transaction fees
✓ We provide impactful services that
directly drive revenue and profits
✓ We do all the work and provide a full
service platform
✓ And more…

14.  Menus For Less  My Coupon Card Mailer
Our Revenue and Income Projections . . . . .
End of Year
Small Business
Subscribers Revenue Cost of Goods
Gross
Profit
All G&A
Expenses
Net
Income
Year 1 18,000 $25,330,000 $15,670,000 $9,650,000 $5,360,000 $4,290,000
Year 2 82,000 $183,450,000 $119,510,000 $63,950,000 $29,630,000 $34,320,000
Year 3 150,000 $446,450,000 $292,030,000 $154,420,000 $71,420,000 $83,000,000
Notes and Assumptions
These projections are based on a $297/month My Coupon Card Mailer subscription service as well as the sale of our Menus For Less menu printing
products.
They do not include any other revenue streams, even though we expect additional material revenue as we expand My Coupon Card Mailer to deliver
coupon cards via additional channels (e.g. Text Message, Email, Facebook, etc.).
Year 1 starts once we have completed the contemplated financing and have received the proceeds
Our investments over the past 3 years have prepared the business for
immediate rapid revenue, profit and business valuation growth

15.  Menus For Less  My Coupon Card Mailer
Rapid business value appreciation and investment ROI
Projected Year 3
Net Income
Sample P/Es of
publicly listed companies
The Resulting
Marketing Cap
$80 million 30 $2.4 billion
$80 million 40 $3.2 billion
$80 million 50 $4.0 billion

16.  Menus For Less  My Coupon Card Mailer
Metrics that Drive our revenue projections . . . . .
• Each account executive can sign up 2 small business My Coupon Card Mailer
subscribers per day
• Each subscriber pays $297 per month of which $101 is gross profit (after postage
and printing expenses)
• We will adding 5 to 10 new account executive hires per month until we reach our
target of 200 account executives…with capacity to signup up to 96,000 new
subscribers per year
Number of
Account
Executives
New Subscribers
per Account
Executive per Day
Total New
Subscribers per
Day
New Subscribers
per Month
(20 work days)
New Subscribers
per Year
10 2 20 400 4,800
20 2 40 800 9,600
50 2 100 2,000 24,000
100 2 200 4,000 48,000
200 2 400 8,000 96,000

17.  Menus For Less  My Coupon Card Mailer
Our history and background . . . . .
• The business to date has been funded by Mr. Blitshtein and U.S. Small Business
Administration (SBA) Bank Debt (that Mr. Blitshtein is also a personal guarantor of), and
cashflow from operations
• We estimate that over the past 3 years about $9.3 million cash from operations, bank
financing and Mr. Blitshtein’s investment has brought us to point where we can now
massively scale the business and help hundreds of thousands of small business owners
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
2014 2015 2016 2017
$600,000
$1,300,000
$1,800,000
$2,500,000
Historical Revenue

18.  Menus For Less  My Coupon Card Mailer
Financing . . . . .
$2.5 million
in U.S. Small Business
Administration (SBA)
guaranteed bank debt
financing
STATUS
Completed over the last
3.5 years (5 transactions)
$6.2 million
cash from
operations/sales
STATUS
Completed/generated
from business operations
over the last 3.5 years
Seeking $1.5 to $2.5 million in growth financing to
1. Grow our sales team from 10 to 200 inside sales account executives
2. Sign up 150,000 small business customers/subscribers (over 3 years)
3. Generate $400+ million recurring annual subscription revenue (by end of year 3)
4. Generate $80+ million recurring annual Net Income (by end of year 3)
5. Grow the value of the business to $2+ billion (by end of year 3)
$5 million
U.S. Small Business
Administration (SBA) guaranteed
bank debt financing (refinancing
prior $2.5 million + additional
$2.5 million working capital)
STATUS
Expected to Close in 1 to 2
months

19.  Menus For Less  My Coupon Card Mailer
Our fully operational Team
Production Team
David S. –
Production
Director
Michelle
John Z. – Printing
Director
Chris
John S.
Julius
Minh
Sales & Customer
Service Team
Andrey - Director
Donna – Director
David R. – Director
Cara
Lisa
Gary
Dave F.
Bill
Roy
Administration
Bob - CEO
Paul - CFO
Angela – Controller
Anna - Receptionist
Design
Steve – Design
Director
Alex A.
Alex K.
5 outside
designers
We’ve grown our team from 3 to 20+ in last 3 years
Just since October of 2017 of we’ve grown our sales team from 3 to 10
We plan to hire 5 to 10 account executives per month and grow our month over month sales
by $60,000 to $120,000 in recurring revenue on an ongoing basis
Application
Development Team
Gene

20.  Menus For Less  My Coupon Card Mailer
Risks, Competition and other considerations . . . . .
• The market that we serve is massive, highly fragmented and because of our
national presence we already compete with a multitude of other service providers.
Therefore we do not believe that risk from competition is material
• More likely is the scenario that one of well known digital marketing providers may
seek to acquire our business. We welcome and will carefully and promptly review
all such offers.
• Of course we face all of the typical risks that any complex, national business may
be exposed to.

21.  Menus For Less  My Coupon Card Mailer
Our game changing products and service

22.  Menus For Less  My Coupon Card Mailer
What we do . . . . .
• We help small business owners attract new customers, increase sales
and make more money…every week!
• We serve restaurants, the largest small business vertical, as well all other small
businesses and local merchants…Our services benefit both small business owners
and consumers.

23.  Menus For Less  My Coupon Card Mailer
We’re like the Google, Groupon, Grubhub of Direct Mail
Marketing...We are build a $1+ billion annual revenue business
• By Direct Mail Marketing we mean:
1. Designing the mail menu or postcard
2. Printing
3. Cutting and folding
4. Boxing
5. Preparing the mail
6. Shipping
7. Delivering to consumers’ homes
takeout menus or postcards
8. In a full service turnkey manner
9. At price that small businesses can
afford and that makes them money
We’ve built the ecommerce
platforms and a football field
size printing and mailing plant to
do all this work at a price that
small business owners can afford
and that makes them money!

24.  Menus For Less  My Coupon Card Mailer
Menus For Less has now built the end to end massively scalable infrastructure to
monetize our printing and direct mail marketing expertise
Our football field size printing plant and
our 50 ton 60 ft. long printing press are
both up and since in August 2017.
We have capacity to print up to 1.2
billion postcards per year and reach
every house hold in the U.S. 10 time
per year by mail and soon digitally.
We’re experts in ultra low cost, zero $ waste high quality
hyper local direct mail marketing and targeting and are a
game changer for 20 million U.S. small business owners
We are leveraging the massive
scale of the U.S. postal service
We’re a United States Post Office Innovation Award Winner for helping thousands of small business
owners attract new customers and grow their sales
Our services make both business owners
and consumers happy

25.  Menus For Less  My Coupon Card Mailer
At Menus For Less/My Coupon Card Mailer our mission is to help America’s 28 million
small business owners have successful, thriving businesses
We do this by enabling small business owners to
effortlessly:
✓ attract new customers
✓ reactivate former customers
✓ get more business from existing customers
Our services allow small business owners to make an
additional $1,000 to $2,500+ in profit per week and have
successful thriving businesses

26.  Menus For Less  My Coupon Card Mailer
We achieve these results for small business owners by designing, printing
and mailing their takeout menus or coupon cards/postcards
• Our platform has enabled us to
provide these services at a “magic”
price that small business owners
love…$297 for a 1,000 home coupon
card mail
• The key is that all homes that receive
the coupon cards are exactly in the
service area of our client’s business
and the next months or weeks mailing
goes to a different set of 1,000 homes
• Our proprietary marketing techniques
allow our customers to realize
response on the order rates of 5% to
25% (this is not a typo)
• Our customers typically see a 5x to 10x
sales ROI from every mailing
Just $297
to reach 1,000
homes every
month!

27.  Menus For Less  My Coupon Card Mailer
We professionally design, print and mail takeout menus
and postcards
Back of coupon card
Front of coupon card
Each coupon or menu is fully customized for each
client…We do all the work and our designs are FREE!

28.  Menus For Less  My Coupon Card Mailer
Our designs are gorgeous and present our client as well
as the largest chain restaurants or other businesses…..
Postal Mailing Information
Postal
Mailing
Information

29.  Menus For Less  My Coupon Card Mailer
Each coupon or menu is fully customized for each
client…We do all the work and our designs are FREE!

30.  Menus For Less  My Coupon Card Mailer
Summary of Business Traction and Accomplishments
✓ Developed and extensively test marketed products to serve America’s 28
million small owners
✓ Developed multiple ecommerce printing platforms
✓ Production equipment purchase and manufacturing plant constructions and
operations
✓ Acquired and served 2,000+ small business clients
✓ Grew team from 3 to 20+
✓ Grew sales team from to 10 account executive
✓ In 2017, generated revenue of $2.5 million even while focusing on building our
platform
✓ Positioned the business to be rapidly growing, highly profitable
recurring/subscription income business that generates $400+ million in annual
revenue and $80+ million in Net Income within 3 years

31.  Menus For Less  My Coupon Card Mailer
Thank you for your time and interest!
We really appreciate it!
Please feel to call or email if you have any questions or
want to talk further about this opportunity!
By Bob Blitshtein
Chief Executive Officer
Menus For Less
www.menusforless.com
Direct and Mobile Tel: 1-267-474-3523
bob@menusforless.com