All organizations need a champion as their leader

1. By Julia Dumanian
The CEO as an Organization’s
Chief Advocacy Officer

2. • All organizations need a champion as their leader:
• To promote their core business
• To crusade for their cause
• To proactively and positively message their strategy
• To advocate for a policy change
• To educate the public and stakeholder groups
• To canvass for funds
The CEO as an Organization’s
Chief Advocacy Officer

3. • All Board and staff members should be participants in a culture
which embraces and encourages them as ambassadors of the
Vision/Mission/Mandate of the organization.
• The CEO needs to lead the process of championing the
organization as the Chief Advocacy Officer
The CEO as an Organization’s
Chief Advocacy Officer

4. • The CEO advocates from a position of authority.
• Ensures continuity and singularity of the message.
• People, funders/investors specifically, want/need to hear from
the “top”.
• The CEO’s direct endorsement instills confidence -- internally
and externally -- and demonstrates accountability
The CEO as an Organization’s
Chief Advocacy Officer

5. • Today’s CEO…living leadership as
the Chief Advocacy Officer
The CEO as an Organization’s
Chief Advocacy Officer

6. We look forward to helping you grow your business.
Julia N. Dumanian, Leadership and Governance > 905.709.4031 info@boardroommetrics.com
Karen McElroy, CEO > 416.994.6552 > kmcelroy@boardroommetrics.com
Jim Crocker, Chairman > 416.573.9396 > jcrocker@boardroommetrics.com
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