Schweppes 2

SCHWEPPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object]

Products of Schweppes in Adult Soft drink Industry

MARKETING STRATEGY Segmentation for SRGA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target ,[object Object],[object Object]

Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix Strategy Of SRGA ,[object Object],[object Object],Cadbury Schweppes Rasberry Ginger Ale Sale Promotion Advertising Public Relation Sales Force Bottler Drug Store Super Mkt Retail Chain Target Market Dist. Channel Retailer Consumer Promotional Mix Offering Mix

Overall Analysis [SWOT] Internal Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overall Evaluation External ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Percentage Of Schweppes Raspberry Ginger Ale Sales Sourced From Various Competing Brand Adult Soft Drink Schweppes Canada Dry Other Other Competitors Total 10 36 0 1 23 0 3 1 Ginger Ales Tonic water - 5 5 3 11 14 21 48 3 70 100 - 23 23 - 4 4 Root Beer Orange All other Flavors Total - 1 1 - - Peppers - 10 10 - - Lemon Line - 22 22 - - Colas

Company Situation ,[object Object],[object Object]

Solution for the re-positioning ,[object Object],[object Object],[object Object]

Schweppes 2

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Schweppes 2