The Curious Case Of The Case Study
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Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University
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The Curious Case Of The Case Study
- 1. The Curious Case of the Case Study Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
- 2. What is a Case Study?
- 3. Advantage
- 4. Disadvantage
- 7. Process Case Study Change program Revise strategy Get more facts & reconsider
- 8. Grounded Case Study Situation & problem Objectives Target public(s) Strategies Tactics Timeline Budget Outcomes
- 11. Contact Me Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Blogs: publicrelationsmatters.com & learnercentered.wordpress.com
Notas do Editor
- Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/97041449@N00/3080070216/
- PeopleOrganizations EventsProcesses
- Hindsight!Photo Credit: http://www.flickr.com/photos/exfordy/123900378/
- You can’t generalize
- Show two or three video clips of case studies