Social Media For Up and Coming PR Practitioners
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Social Media For Up and Coming PR Practitioners
- 1. Social Media forUp & ComingPR Practitioners Barbara B. Nixon Georgia Southern University & Southeastern University
- 2. Web 2.0 Generate . . . Share
- 3. PR 2.0 On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools KamiHuyse (@kamichat)
- 4. PR 2.0 On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration Brian Solis (@briansolis)
- 5. Mindshift Pull instead of push Don’t call us, we’ll call you (spam) Community vs. customers Long-term, not a single transaction Conversation instead of messaging Social media are not just new ways to send OUT your message
- 6. Mindshift Community instead of audience Listen and share Transparency instead of spin Make things available and get out the way Participation instead of control Stick around for the long haul
- 7. Using Social Media in PR Photo Credit: http://www.flickr.com/photos/photojonny/2268845904/
- 8. Objectives
- 9. Customers are Talking . . . Are You Listening? Photo Credit: http://www.flickr.com/photos/felipearte/44808639/
- 10. Beware of Shiny Object Syndrome
- 11. Where R U @?
- 13. Google Yourself “Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez
- 14. A Social Media Success Story “Your name is your brand, and with a good brand all things are possible.” Brett Pohlman (@brettpohlman)
- 15. Now, it’s up to you “The Internet is your classroom” PaullYoung (@paullyoung) “Learn by doing” — Josh Hallett (@hyku)
- 16. Three Challenges Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
- 17. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff
- 18. Join. This. Now.
- 20. Contact Me Barbara B. Nixon E-mail: bbnixon@seuniversity.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com LinkedIn: linkedin.com/in/barbaranixon
- 21. Credits Links to all relevant content can be found at http://delicious.com/barbaranixon/fsc_pr_links Adapted from Karen Russell’s “Social Media for PR Students” Which was based on a blog post by Brian Oberkirch (http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/ )