Slides to accompany a discussion on informal research methods in Prof. Barbara Nixon's PR Research class at Georgia Southern University.

1. Informal Methodsof Observing People Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University

2. Methods Level of Control

3. In-Depth Interviews

4. In-Depth Interviews

5. Focus Groups

6. Focus Groups

7. Participant-Observation

8. Participant-Observation

9. The Persuaders Chapter 4

10. Contact Me Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Blogs: publicrelationsmatters.com & learnercentered.wordpress.com