Slides to accompany a short talk on social media for the ABWA Lakeland chapter.

1. Things You Need to Know About Social Media Now. Barbara B. Nixon Assistant Professor :: Southeastern University

2. What the heck IS social media? Video Credit: Social Media Revolution Refresh by Erik Qualman

3. Where are your customers?

4. Listen first.

5. Share Then share.

6. Social media is

7. Be paranoid. Just a little.

8. Keep learning.

9. Three Challenges

10. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff

11. Join. This. Now.

12. Develop. This. .Now.

14. For links to sites mentioned today, see bit.ly/ABWA-BBN

15. Contact Me Barbara B. Nixon, Ph.D. (ABD) Public Relations Faculty Southeastern University & Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bbnixon@seuniversity.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com